Marketing Research, Seventh Edition with SPSS Set
Author: Carl McDaniel, Jr.
Publisher: Wiley
Published: 2006-04-03
Total Pages: 720
ISBN-13: 9780470055021
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Marketing Research
Author: David A. Aaker
Publisher: Wiley
Published: 2000-08-03
Total Pages: 776
ISBN-13: 9780471363408
DOWNLOAD EBOOKTransform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include: * Relevant and recent examples and citations * Expanded coverage of e-commerce and database marketing * New cases and problems, covering a wide range of products and organizations * Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research * Firm-specific and data-specific URLs connecting to the most recent information * New coverage of the use of SPSS(r) in illustrating the data analysis Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
SPSS Survival Manual
Author: Julie Pallant
Publisher: Taylor & Francis
Published: 2020-07-16
Total Pages: 378
ISBN-13: 1000248771
DOWNLOAD EBOOKThe SPSS Survival Manual throws a lifeline to students and researchers grappling with this powerful data analysis software. In her bestselling manual, Julie Pallant guides you through the entire research process, helping you choose the right data analysis technique for your project. From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses basic through to advanced statistical techniques. She outlines each technique clearly, providing step by step procedures for performing your analysis, a detailed guide to interpreting data output and examples of how to present your results in a report. For both beginners and experienced users in psychology, sociology, health sciences, medicine, education, business and related disciplines, the SPSS Survival Manual is an essential text. Illustrated with screen grabs, examples of output and tips, it is supported by a website with sample data and guidelines on report writing. This seventh edition is fully revised and updated to accommodate changes to IBM SPSS Statistics procedures, screens and output. 'An excellent introduction to using SPSS for data analysis. It provides a self-contained resource itself, with more than simply (detailed and clear) step-by-step descriptions of statistical procedures in SPSS. There is also a wealth of tips and advice, and for each statistical technique a brief, but consistently reliable, explanation is provided.' - Associate Professor George Dunbar, University of Warwick 'This book is recommended as ESSENTIAL to all students completing research projects - minor and major.' - Dr John Roodenburg, Monash University A website with support materials for students and lecturers is available at www.spss.allenandunwin.com
How to Use SPSS®
Author: Brian C. Cronk
Publisher: Routledge
Published: 2017-11-10
Total Pages: 322
ISBN-13: 1351390007
DOWNLOAD EBOOKHow to Use SPSS® is designed with the novice computer user in mind and for people who have no previous experience of using SPSS. Each chapter is divided into short sections that describe the statistic being used, important underlying assumptions, and how to interpret the results and express them in a research report. The book begins with the basics, such as starting SPSS, defining variables, and entering and saving data. It covers all major statistical techniques typically taught in beginning statistics classes, such as descriptive statistics, graphing data, prediction and association, parametric inferential statistics, nonparametric inferential statistics and statistics for test construction. More than 250 screenshots (including sample output) throughout the book show students exactly what to expect as they follow along using SPSS. The book includes a glossary of statistical terms and practice exercises. A complete set of online resources including video tutorials and output files for students, and PowerPoint slides and test bank questions for instructors, make How to Use SPSS® the definitive, field-tested resource for learning SPSS. New to this edition: Fully updated to SPSS 24 and IBM SPSS Statistics Cloud New chapter on ANOVA New material on inter-rater reliability New material on syntax Additional coverage of data entry and management
IBM SPSS for Introductory Statistics
Author: George A. Morgan
Publisher: Routledge
Published: 2012-09-10
Total Pages: 365
ISBN-13: 1136461809
DOWNLOAD EBOOKDesigned to help students analyze and interpret research data using IBM SPSS, this user-friendly book, written in easy-to-understand language, shows readers how to choose the appropriate statistic based on the design, and to interpret outputs appropriately. The authors prepare readers for all of the steps in the research process: design, entering and checking data, testing assumptions, assessing reliability and validity, computing descriptive and inferential parametric and nonparametric statistics, and writing about outputs. Dialog windows and SPSS syntax, along with the output, are provided. Three realistic data sets, available on the Internet, are used to solve the chapter problems. The new edition features: Updated to IBM SPSS version 20 but the book can also be used with older and newer versions of SPSS. A new chapter (7) including an introduction to Cronbach’s alpha and factor analysis. Updated Web Resources with PowerPoint slides, additional activities/suggestions, and the answers to even-numbered interpretation questions for the instructors, and chapter study guides and outlines and extra SPSS problems for the students. The web resource is located www.routledge.com/9781848729827 . Students, instructors, and individual purchasers can access the data files to accompany the book at www.routledge.com/9781848729827 . IBM SPSS for Introductory Statistics, Fifth Edition provides helpful teaching tools: All of the key IBM SPSS windows needed to perform the analyses. Complete outputs with call-out boxes to highlight key points. Flowcharts and tables to help select appropriate statistics and interpret effect sizes. Interpretation sections and questions help students better understand and interpret the output. Assignments organized the way students proceed when they conduct a research project. Examples of how to write about outputs and make tables in APA format. Helpful appendices on how to get started with SPSS and write research questions. An ideal supplement for courses in either statistics, research methods, or any course in which SPSS is used, such as in departments of psychology, education, and other social and health sciences. This book is also appreciated by researchers interested in using SPSS for their data analysis.
Intermediate Statistics Using SPSS
Author: Herschel Knapp
Publisher: SAGE Publications
Published: 2017-09-14
Total Pages: 381
ISBN-13: 1506377416
DOWNLOAD EBOOKWhat statistical test should I use for this kind of data? How do I set up the data? What parameters should I specify when ordering the test? How do I interpret the results? Herschel Knapp′s friendly and approachable guide to real-world statistics answers these questions. Intermediate Statistics Using SPSS is not about abstract statistical theory or the derivation or memorization of statistical formulas–it is about applied statistics. With jargon-free language and clear processing instructions, this text covers the most common statistical functions–from basic to more advanced. Practical exercises at the conclusion of each chapter offer students an opportunity to process viable data sets, write cohesive abstracts in APA style, and build a thorough comprehension of the statistical process. Students will learn by doing with this truly practical approach to statistics.
Marketing Research
Author: Alvin C. Burns
Publisher:
Published: 2004
Total Pages: 680
ISBN-13: 9780131494169
DOWNLOAD EBOOKMarketing Research
Author: Carl D. McDaniel
Publisher: John Wiley & Sons
Published: 2007
Total Pages: 732
ISBN-13:
DOWNLOAD EBOOKReal Data, Real People, Real Research Experience what it's like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today. Drawing from their own real-life experiences, the authors provide insights into the latest trends, what works and what doesn't, and what separates the good research from the bad. You'll discover how to effectively use marketing research to make critical decisions, learn how to manage people, know what to look for in a marketing research report, and much more. Highlights of the Seventh Edition * Three new data cases are based on real data gathered from a nationwide sample of 2,000 college-aged students from the Survey Sampling International database. Cases include and online dating service, an online student travel service, and a new chain of combination fast food/convenience stores. * A new video on Focus Groups shows college students discussing online dating. * From the Front Line boxes present real-life insights from practicing professionals at Roger Gates's research firm, DSS Research. * A Student Version of SPSS 14.0 is packaged with this text. * SPSS exercises follow each quantitative chapter. Data sets and Excel-based versions of the SPSS exercises are available on the Companion Web Site. * New web quizzes enable students to test their understanding of the material. * Includes many new chapter-opening vignettes, global vignettes, and real-life research cases, based on real companies such as Proctor & Gamble, Starbucks, Swiffer dust mops, Gap, and Coach Handbags.
Adventures in Social Research
Author: Earl R. Babbie
Publisher: Pine Forge Press
Published: 2011
Total Pages: 457
ISBN-13: 1412982448
DOWNLOAD EBOOKClick on the Supplements tab above for further details on the different versions of SPSS programs.
The Marketing Book
Author: Michael Baker
Publisher: Routledge
Published: 2016-04-14
Total Pages: 679
ISBN-13: 1134506058
DOWNLOAD EBOOKThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
