Marketing Research, Eighth Edition with SPSS Binder Ready Version Comp Set
Author: Carl McDaniel, Jr.
Publisher: Wiley
Published: 2009-02-03
Total Pages:
ISBN-13: 9780470418994
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Author: Carl McDaniel, Jr.
Publisher: Wiley
Published: 2009-02-03
Total Pages:
ISBN-13: 9780470418994
DOWNLOAD EBOOKAuthor: McDaniel
Publisher: John Wiley & Sons
Published: 2009-02-11
Total Pages: 0
ISBN-13: 9780470418048
DOWNLOAD EBOOKAuthor: Carl McDaniel, Jr.
Publisher: Wiley
Published: 2010-10-12
Total Pages:
ISBN-13: 9781118009178
DOWNLOAD EBOOKAuthor: Carl McDaniel
Publisher:
Published: 2009-02-18
Total Pages:
ISBN-13: 9780470509838
DOWNLOAD EBOOKAuthor: David A. Aaker
Publisher:
Published: 2006-11
Total Pages: 800
ISBN-13: 9780470119228
DOWNLOAD EBOOKAuthor: Carl McDaniel
Publisher:
Published: 2010-05-26
Total Pages:
ISBN-13: 9780470918999
DOWNLOAD EBOOKAuthor: David A. Aaker
Publisher: John Wiley & Sons
Published: 2004
Total Pages: 830
ISBN-13:
DOWNLOAD EBOOKNow in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research.
Author: Carl McDaniel, Jr.
Publisher: Wiley
Published: 2006-04-03
Total Pages: 720
ISBN-13: 9780470055021
DOWNLOAD EBOOKAuthor: Carl McDaniel
Publisher:
Published: 2015-05-27
Total Pages:
ISBN-13: 9781119150602
DOWNLOAD EBOOKAuthor: V. Kumar
Publisher: Wiley
Published: 2009-02-24
Total Pages: 576
ISBN-13: 9780470506325
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