This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Energy usage and consumption continue to rise globally each year, with the most efficient and cost-effective energy sources causing huge impacts to the environment. In an effort to mitigate harmful effects to the environment, implementing clean energy resources and utilizing green energy management strategies have become worldwide initiatives, with many countries from all regions quickly becoming leaders in renewable energy usage. Still, not every energy resource is without flaws. Researchers must develop effective and low-cost strategies for clean energy in order to find the balance between production and consumption. The Research Anthology on Clean Energy Management and Solutions provides in-depth research that explores strategies and techniques used in the energy production field to optimize energy efficiency in order to maintain clean and safe use while delivering ample energy coverage. The anthology also seeks solutions to energy that have not yet been optimized or are still produced in a way that is harmful to the environment. Covering topics such as hydrogen fuel cells, renewable energy, solar power, solar systems, cost savings, and climate protection, this text is essential for electrical engineers, nuclear engineers, environmentalists, managers, policymakers, government officials, professionals in the energy industry, researchers, academicians, and students looking for the latest research on clean energy management.
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Solar Trillions reveals market opportunities worth $35+ trillion of the $382 Trillion we'll spend in energy by 2050. The author shows why solar is the only clean energy source that can scale and why disruptive tech make it inevitable. Here are the seven amazing opportunities. 1: Desert Power: $9 trillion To provide all of America's electricity today, we would need just 100-by-100-mile square of desert. 2: Powering Industry: $7.1 trillion 24/7 solar power is here-and can reliably run factories & industry. 3. Island/Village Power: $2.6 trillion Two billion people around the world pay up to 10 times today's PV cost. 4: Power to the People: $8.7 trillion With Solar BIPV, walls, windows, and bricks will make money for building owners. 5: Bottled Electricity: $1.5 trillion We will hit peak water before we hit peak oil. 6: Energy in a Box: $5 trillion The race for electricity batteries is on. Solar thermal is ahead. 7: Internet Times Ten: $6.5 trillion The eBay of electricity is coming.
A component in the America's Energy Future study, Electricity from Renewable Resources examines the technical potential for electric power generation with alternative sources such as wind, solar-photovoltaic, geothermal, solar-thermal, hydroelectric, and other renewable sources. The book focuses on those renewable sources that show the most promise for initial commercial deployment within 10 years and will lead to a substantial impact on the U.S. energy system. A quantitative characterization of technologies, this book lays out expectations of costs, performance, and impacts, as well as barriers and research and development needs. In addition to a principal focus on renewable energy technologies for power generation, the book addresses the challenges of incorporating such technologies into the power grid, as well as potential improvements in the national electricity grid that could enable better and more extensive utilization of wind, solar-thermal, solar photovoltaics, and other renewable technologies.
The United States and China are the world's top two energy consumers and, as of 2010, the two largest economies. Consequently, they have a decisive role to play in the world's clean energy future. Both countries are also motivated by related goals, namely diversified energy portfolios, job creation, energy security, and pollution reduction, making renewable energy development an important strategy with wide-ranging implications. Given the size of their energy markets, any substantial progress the two countries make in advancing use of renewable energy will provide global benefits, in terms of enhanced technological understanding, reduced costs through expanded deployment, and reduced greenhouse gas (GHG) emissions relative to conventional generation from fossil fuels. Within this context, the U.S. National Academies, in collaboration with the Chinese Academy of Sciences (CAS) and Chinese Academy of Engineering (CAE), reviewed renewable energy development and deployment in the two countries, to highlight prospects for collaboration across the research to deployment chain and to suggest strategies which would promote more rapid and economical attainment of renewable energy goals. Main findings and concerning renewable resource assessments, technology development, environmental impacts, market infrastructure, among others, are presented. Specific recommendations have been limited to those judged to be most likely to accelerate the pace of deployment, increase cost-competitiveness, or shape the future market for renewable energy. The recommendations presented here are also pragmatic and achievable.
This book offers a timely review of wave energy and its conversion mechanisms. Written having in mind current needs of advanced undergraduates engineering students, it covers the whole process of energy generation, from waves to electricity, in a systematic and comprehensive manner. Upon a general introduction to the field of wave energy, it presents analytical calculation methods for estimating wave energy potential in any given location. Further, it covers power-take off (PTOs), describing their mechanical and electrical aspects in detail, and control systems and algorithms. The book includes chapters written by active researchers with vast experience in their respective filed of specialization. It combines basic aspects with cutting-edge research and methods, and selected case studies. The book offers systematic and practice-oriented knowledge to students, researchers, and professionals in the wave energy sector. Chapters 17 of this book is available open access under a CC BY 4.0 license at link.springer.com
The demand for secure, affordable and clean energy is a priority call to humanity. Challenges associated with conventional energy resources, such as depletion of fossil fuels, high costs and associated greenhouse gas emissions, have stimulated interests in renewable energy resources. For instance, there have been clear gaps and rushed thoughts about replacing fossil-fuel driven engines with electric vehicles without long-term plans for energy security and recycling approaches. This book aims to provide a clear vision to scientists, industrialists and policy makers on renewable energy resources, predicted challenges and emerging applications. It can be used to help produce new technologies for sustainable, connected and harvested energy. A clear response to economic growth and clean environment demands is also illustrated.
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
