Marketing Político Digital: Como Construir uma Campanha Vencedora
Marketing Político Digital: Como Construir uma Campanha Vencedora

Author: Ednelson Prado

Publisher: Editora Appris

Published: 2020-06-18

Total Pages: 218

ISBN-13: 655523685X

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O livro Marketing Político Digital: como construir uma campanha vencedora aborda justamente a realidade enfrentada hoje, em que o uso da internet e, em especial, das redes sociais nas campanhas eleitorais é indispensável. Há muito deixou de ser uma questão de opção. O motivo é simples: é na internet, nas redes sociais, que estão os eleitores, os cidadãos. Sendo assim, é preciso participar dos diálogos promovidos nesse ambiente para poder ter a oportunidade de apresentar seu histórico, suas propostas, e trabalhar para uma futura conversão do engajamento obtido em voto. Fazer sozinho ou contratar uma agência? Ter site ou não ter? Em que momento começar a usar as redes sociais? Estamos em crise, o que fazer? Com certeza, essas perguntas que passaram pela cabeça de Pedro – o personagem do livro – também permeiam o pensamento de muitos assessores e agentes políticos. O livro não apresenta respostas fechadas, mas aponta caminhos para facilitar o trabalho de todos os envolvidos. Muitos políticos ainda enfrentam dificuldades em entender a força da internet e das redes sociais nas eleições, e um dos motivos é justamente o fato de boa parte deles fazer uso parcial das ferramentas digitais. Mais do que isso, muitos ficam presos a alguns paradigmas que impedem o avanço das ações digitais, muitas vezes por medo, por desconhecerem ou por acharem que já não precisam fazer diferente do que sempre fizeram. Por essas razões, este livro apresenta conceitos simples, mas importantes para a compreensão do ambiente digital, suas características e possibilidades. Ao contar a história de um candidato de primeira viagem, traz pontos importantes de como deve ser a relação entre ele, a equipe, a internet e as redes sociais. O livro tenta reproduzir da forma mais fiel possível os dilemas, os caminhos e os acontecimentos de uma campanha eleitoral, desde o seu nascimento enquanto candidatura até o dia da eleição.

Rainforest Mafias
Rainforest Mafias

Author: Cesar Muñoz Acebes

Publisher:

Published: 2019

Total Pages: 163

ISBN-13: 9781646640027

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"This report documents how illegal logging by criminal networks and resulting forest fires are connected to acts of violence and intimidation against forest defenders and the state's failure to investigate and prosecute these crimes."--Publisher website, viewed September 27, 2019.

Orwell On Truth
Orwell On Truth

Author: George Orwell

Publisher: HarperCollins

Published: 2018-04-03

Total Pages: 223

ISBN-13: 1328508714

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Over the course of his career, George Orwell wrote about many things, but no matter what he wrote the goal was to get at the fundamental truths of the world. He had no place for dissemblers, liars, conmen, or frauds, and he made his feelings well-known. In Orwell on Truth, excerpts from across Orwell’s career show how his writing and worldview developed over the decades, profoundly shaped by his experiences in the Spanish Civil War, and further by World War II and the rise of totalitarian states. In a world that seems increasingly like one of Orwell’s dystopias, a willingness to speak truth to power is more important than ever. With Orwell on Truth, readers get a collection of both powerful quotes and the context for them.

Ramsay in 10
Ramsay in 10

Author: Gordon Ramsay

Publisher: Grand Central Publishing

Published: 2021-11-02

Total Pages: 453

ISBN-13: 1538707829

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Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.

Mean Baby
Mean Baby

Author: Selma Blair

Publisher: Vintage

Published: 2023-05-09

Total Pages: 321

ISBN-13: 059308277X

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Selma Blair has played many roles: Ingenue in Cruel Intentions. Preppy ice queen in Legally Blonde. Muse to Karl Lagerfeld. Advocate for the multiple sclerosis community. But before all of that, Selma was known best as … a mean baby. In a memoir that is as wildly funny as it is emotionally shattering, Blair tells the captivating story of growing up and finding her truth. "Blair is a rebel, an artist, and it turns out: a writer."—Glennon Doyle, Author of the #1 New York Times Bestseller Untamed and Founder of Together Rising The first story Selma Blair Beitner ever heard about herself is that she was a mean, mean baby. With her mouth pulled in a perpetual snarl and a head so furry it had to be rubbed to make way for her forehead, Selma spent years living up to her terrible reputation: biting her sisters, lying spontaneously, getting drunk from Passover wine at the age of seven, and behaving dramatically so that she would be the center of attention. Although Selma went on to become a celebrated Hollywood actress and model, she could never quite shake the periods of darkness that overtook her, the certainty that there was a great mystery at the heart of her life. She often felt like her arms might be on fire, a sensation not unlike electric shocks, and she secretly drank to escape. Over the course of this beautiful and, at times, devasting memoir, Selma lays bare her addiction to alcohol, her devotion to her brilliant and complicated mother, and the moments she flirted with death. There is brutal violence, passionate love, true friendship, the gift of motherhood, and, finally, the surprising salvation of a multiple sclerosis diagnosis. In a voice that is powerfully original, fiercely intelligent, and full of hard-won wisdom, Selma Blair’s Mean Baby is a deeply human memoir and a true literary achievement.

Developing Digital Marketing
Developing Digital Marketing

Author: Park Thaichon

Publisher: Emerald Group Publishing

Published: 2021-06-11

Total Pages: 224

ISBN-13: 1800713487

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Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Occupational Safety and Hygiene
Occupational Safety and Hygiene

Author: Pedro Arezes

Publisher: CRC Press

Published: 2013-04-04

Total Pages: 648

ISBN-13: 1138000477

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Occupational Safety and Hygiene presents selected papers from the International Symposium on Occupational Safety and Hygiene – SHO2013 (Guimarães, Portugal, 14-15 February 2013), which was organized by the Portuguese Society for Occupational Safety and Hygiene (SPOSHO). The contributions from 15 different countries focus on: - Occupational safety - Risk assessment - Safety management - Ergonomics - Management systems - Environmental ergonomics - Physical environments - Construction safety - Human factors The papers included in the book are mainly based on research carried out at universities and other research institutions, but they are also based on practical studies developed by Occupational Health & Safety (OHS) practitioners within their companies. As a result, this book will be useful to get acquainted with the state-of-the-art of the research within the aforementioned domains, as well as with some practical tools and approaches that are currently used by OHS professionals worldwide.

Building Strong Brands
Building Strong Brands

Author: David A. Aaker

Publisher:

Published: 2010

Total Pages: 380

ISBN-13: 9781849830409

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

A Frequency Dictionary of Portuguese
A Frequency Dictionary of Portuguese

Author: Mark Davies

Publisher: Routledge

Published: 2007-11-29

Total Pages: 950

ISBN-13: 113411091X

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An invaluable tool for learners of Portuguese, this Frequency Dictionary provides a list of the 5000 most commonly used words in the language. Based on a twenty-million-word collection of Portuguese (taken from both Portuguese and Brazilian sources), which includes both written and spoken material, this dictionary provides detailed information for each of the 5000 entries, including the English equivalent, a sample sentence, and an indication of register and dialect variation. Users can access the top 5000 words either through the main frequency listing or through an alphabetical index. Throughout the frequency listing there are also thrity thematically-organized ‘boxed’ lists of the top words from a variety of key topics such as sports, weather, clothing and relations. An engaging and highly useful resource, A Frequency Dictionary of Portuguese will enable students of all levels to get the most out of their study of Portuguese vocabulary. Former CD content is now available to access at www.routledge.com/9780415419970 as support material. Designed for use by corpus and computational linguists it provides the full text in a format that researchers can process and turn into suitable lists for their own research work.

Aaker on Branding
Aaker on Branding

Author: David Aaker

Publisher: Morgan James Publishing

Published: 2014-07-15

Total Pages: 219

ISBN-13: 1614488320

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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.