Virtual Reality Marketing

Virtual Reality Marketing

Author: Henry Stuart

Publisher: Kogan Page Publishers

Published: 2018-10-03

Total Pages: 225

ISBN-13: 0749482877

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If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.


Marketing

Marketing

Author: Jon Groucutt

Publisher: Kogan Page Publishers

Published: 2004

Total Pages: 564

ISBN-13: 9780749441142

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Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt


Reality In Advertising

Reality In Advertising

Author: Rosser Reeves

Publisher: Lulu.com

Published: 2017-06-09

Total Pages: 123

ISBN-13: 1387028049

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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now


(Re)inventing the Brand

(Re)inventing the Brand

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2001

Total Pages: 248

ISBN-13: 9780749435936

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Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.


The New Rules of Marketing and PR

The New Rules of Marketing and PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2010-01-15

Total Pages: 324

ISBN-13: 0470606630

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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.


A New Reality

A New Reality

Author: Jonas Salk

Publisher: Simon and Schuster

Published: 2018-06-26

Total Pages: 200

ISBN-13: 194795105X

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A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. Drawn from the writings of visionary scientist Jonas Salk, who developed the polio vaccine, extended and developed by his son Jonathan, the message of the book explodes from the past and sheds light on tensions that besiege us and the currents of discord that are raging as these words are written. More importantly, it indicates a way forward out of our current situation. Written by a world-famous doctor and folk hero, based on population data, rich in visual imagery, elegantly designed, and clearly written, A New Reality is unique in the marketplace. Readable in one or two sittings, it is accessible to the general reader while at the same time being of essential value to policy makers and academics. Its brevity and simplicity of design belie the importance and sophistication of its message. “We are at a point in the course of human social evolution when the demands of survival converge with the higher ideals of humankind and the well-being and flourishing of human society. It is up to us to see that we navigate this transition, adapting to and emerging in a new reality.” —A New Reality Our country is divided and polarized. Terrorism is a major threat throughout much of the world. Mass migrations are causing national and international tension. Population growth continues to increase, especially in the developing regions of the world. Controversy rages as to the use of fossil fuels versus the development of alternative forms of energy. Disagreement continues about climate change. Opposing currents of opinion collide as to how much we should help other areas in the world and how much to help ourselves. Basic values are in conflict. More than 40 years ago, Jonas Salk understood that we are at a unique moment in the history of the human species. After centuries of increase, population growth has begun to slow and is trending toward equilibrium. This change is accompanied by an equally significant change in human values—a shift from those based on unlimited availability of resources, unremitting growth, excess, independence, competition and short-term thinking to those based on limits, equilibrium, balance, interdependence, cooperation and long-term thinking. This momentous transition is the source of far-reaching tension and conflict. The way through this difficult era is to understand its basis and to focus on new values that will be of the greatest benefit to humankind. There is an urgency, however, and failure to adapt will result in disaster both for humanity and for the planet as a whole. A New Reality delivers a message of both caution and hope. Readers across the social and political spectrum will find it a reasoned and balanced counterpoint to current social and political trends. Its elegant design and long-range perspective will appeal to general readers, policy makers, millennials, baby boomers, teachers, and students, filling a need in the marketplace for a work of positivity and wisdom in otherwise bleak times.


Reality Sells

Reality Sells

Author: Andrew Corbus

Publisher: Academic Learning Company LLC

Published: 2007

Total Pages: 156

ISBN-13: 9780832950087

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This book is for those who have ever found it a challenge to maintain a consistent, effective advertising program. The Sells system can help readers navigate their way to authenticity in the customer experience.


The Kids Market

The Kids Market

Author: James U. McNeal

Publisher: Paramount Market Publishing

Published: 1999

Total Pages: 296

ISBN-13: 9780967143910

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"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.


Wired Women

Wired Women

Author: Lynn Cherny

Publisher: Seal Press (CA)

Published: 1996

Total Pages: 269

ISBN-13: 9781878067739

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A collection of essays on women and computers, with topics ranging from romance online to the sexist marketing of computers