A book for every businessperson who wants to add moxie to their marketing and leadership team. This book is the story of Lincoln, a recently promoted manager, wonders if he has the business chops in the competitive workplace. This parable follows the discovery of a group who take our hero on a journey into new found skills, strategies, and practices that help him become a marketing expert . . . an awesome leader.
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration
Moms feel overworked and under appreciated. Fit Moms For Life acknowledges the challenges and struggles moms face in getting in shape, but provides a road map that is very doable because of the short workouts and eating plan that is designed for moms on the go. Each chapter contains 3-4 stories of moms who have already conquered their weight loss battles and share their wisdom and advice to the moms reading Fit Moms For Life. Their stunning before and after pictures are a reminder of what is possible. The workout plan is anti-cardio based. We believe that long distance cardio goes against the goals of weight loss, therefore we don’t prescribe it at all.
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Eve Prince is done—with college, with her mom, with guys, and with her dream of fashion design. But when her best friend goes MIA, Eve must gather together the broken threads of her life in order to search for her. When Eve’s grandmother, Boop, a retiree dripping with Southern charm, finds out about the trip, she—desperate to see her sister, and also hoping to alleviate Eve’s growing depression—hijacks her granddaughter’s road trip. Boop knows from experience that healing Eve will require more than flirting lessons and a Garlic Festival makeover. Nevertheless, Boop is frustrated when her feeble efforts yield the same failure that her sulfur-laced sip from the Fountain of Youth wrought on her age. She knows that sharing the secret that’s haunted her for sixty years might be the one thing that will lessen Eve’s growing depression—but she also fears that if she reveals it, she’ll lose her family and her own hard-won happiness. Boop and Eve’s journey through the heart of Dixie is an unforgettable love story between a grandmother and her granddaughter.
Pulitzer Prize in General Nonfiction finalist Winner of the 2014 National Book Award in nonfiction. As the Beijing correspondent for The New Yorker, Evan Osnos was on the ground in China for years, witness to profound political, economic, and cultural upheaval. Age of Ambition provides a vibrant, colorful, and revelatory inner history of China during a moment of profound transformation. From abroad, we often see China as a caricature: a nation of pragmatic plutocrats and ruthlessly dedicated students destined to rule the global economy-or an addled Goliath, riddled with corruption and on the edge of stagnation. What we don't see is how both powerful and ordinary people are remaking their lives as their country dramatically changes. In Age of Ambition, Osnos describes the greatest collision taking place in that country: the clash between the rise of the individual and the Communist Party's struggle to retain control. He asks probing questions: Why does a government with more success lifting people from poverty than any civilization in history choose to put strict restraints on freedom of expression? Why do millions of young Chinese professionals-fluent in English and devoted to Western pop culture-consider themselves "angry youth," dedicated to resisting the West's influence? How are Chinese from all strata finding meaning after two decades of the relentless pursuit of wealth? Writing with great narrative verve and a keen sense of irony, Osnos follows the moving stories of everyday people and reveals life in the new China to be a battleground between aspiration and authoritarianism, in which only one can prevail. An Economist Best Book of 2014. Winner of the bronze medal for the Council on Foreign Relations’ 2015 Arthur Ross Book Award
In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions. If you're striving to become successful in sales, this book contains the resources you are seeking. Learn how to: create an attractive online presence for professionals,navigate the differences between Instagram and LinkedIn,build social media profiles for salespeople,effectively prospect in LinkedIn Groups,send posts at the most opportune times,format a video post, andcreate social media follow-up templates. Social media selling doesn't need to be hard, if you know the system. By following the system in Fill Your Funnel, you will be set up for an amazing year.
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
