Security Yearbook 2020
Security Yearbook 2020

Author: Richard Stiennon

Publisher:

Published: 2020-02-14

Total Pages: 328

ISBN-13: 9781945254048

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Security Yearbook 2020 is the story of the people, companies, and events that comprise the history of of the IT security industry. In this inaugural edition you will discover the early history of Symantec, Network Associates, BorderWare, Check Point Software, and dozens of other companies that contributed to the growth of an industry that now is comprised of 2,336 vendors of security products. In addition to the history there are stories from industry pioneers such as Gil Shwed CEO and founder, Check Point Software Chris Blask Co-inventor of Borderware Firewall and NAT (network address translation) Ron Moritiz Executive at Finjan, Symantec, CA, Microsoft, Our Crowd Barry Schrager Progenitor of RACF and creator of ACF2 David Cowan Partner at Bessemer and founder of Verisign The directory lists all the vendors alphabetically, by country, and by category, making an invaluable desk reference for students, practioners, researchers, and investors.

Global Marketing Management
Global Marketing Management

Author: Gustavo Morales

Publisher: Scientific e-Resources

Published: 2018-07-02

Total Pages: 324

ISBN-13: 1839473126

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Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

International Marketing Management
International Marketing Management

Author: Mario Glowik

Publisher: Walter de Gruyter

Published: 2012-09-18

Total Pages: 340

ISBN-13: 3486709224

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In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena.

Global Marketing Management
Global Marketing Management

Author: Masaaki (Mike) Kotabe

Publisher: John Wiley & Sons

Published: 2022-10-04

Total Pages: 802

ISBN-13: 111988876X

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An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

The Marketing Book
The Marketing Book

Author: Michael Baker

Publisher: Routledge

Published: 2008-09-10

Total Pages: 684

ISBN-13: 1136356843

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The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

The Marketing Director's Role in Business Planning and Corporate Governance
The Marketing Director's Role in Business Planning and Corporate Governance

Author: Gerald Michaluk

Publisher: John Wiley & Sons

Published: 2008-07-31

Total Pages: 312

ISBN-13: 0470986654

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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.

Gower Handbook of Marketing
Gower Handbook of Marketing

Author: Michael J. Thomas

Publisher: Gower Publishing, Ltd.

Published: 1995

Total Pages: 688

ISBN-13: 9780566074417

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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.

Business Valuation Update Yearbook 2021
Business Valuation Update Yearbook 2021

Author: Andrew Dzamba

Publisher: BVResources

Published: 2021-01-10

Total Pages: 506

ISBN-13: 9781621502111

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While ideas and methods continually evolve in the business valuation profession, 2020 marked a year of challenges unlike any other. Always a highly-anticipated annual publication, the Business Valuation Update Yearbook 2021 covers the year's most groundbreaking and thought-provoking advancements on valuation methodologies in the face of a global pandemic. It also captures, changes in regulations and professional standards, key takeaways from the best virtual conferences, and tactical practice-building ideas. This critical desktop reference puts you ahead of the competition with on-the-ground reporting from valuation experts, thought-leaders, and BVR's expert editorial and legal teams.The Yearbook is divided into eight sections for easy navigation.

Strategic Marketing Management
Strategic Marketing Management

Author: Dane Butler

Publisher: Scientific e-Resources

Published: 2019-06-08

Total Pages: 348

ISBN-13: 1839473169

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The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. The existing and prospective managers are required to think strategically by carefully analyzing the business environment, both external and internal, while extrapolating the trends before taking crucial decisions. The book Strategic Marketing Management has been written keeping in view the needs of Business Schools covering courses. Various models and theories have been explained with examples from appropriate corporate scenario. Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. It will be highly useful to the students and teachers of Marketing Management. This book offers useful information for students of management and for marketers from companies of all sizes.