Marketing Management, C.B. Gupta & N. Rajan Nair

Marketing Management, C.B. Gupta & N. Rajan Nair

Author: C.B. Gupta

Publisher: Sultan Chand & Sons

Published: 2020-01-01

Total Pages: 16

ISBN-13: 9351611213

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The 19th edition reprinted in 2020 contains https://tinyurl.com/yb67waxu – Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eye-view of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.


Business Law

Business Law

Author: N.D. Kapoor

Publisher: Sultan Chand & Sons

Published: 2020-12-01

Total Pages: 18

ISBN-13: 9351611930

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The Seventh Revised Edition of “Business Law” as per Tamil Nadu University syllabus for all BBA, B.Com. students. The new edition, like its predecessors, attempts to present the basic principles of Law in a way that makes the subject easily intelligible even to a non-specialist. This object has been achieved by dividing into IV units: Unit I – The Indian Contract Act consists of 157 Illustrative Cases, 213 Test Questions, 326 Practical Problems (with Hints and Solutions), 174 Multiple-choice Questions, 194 True & False Questions and 644 Examples with the idea of testing the depth of knowledge of the reader, basic understanding of concepts and his ability to apply whatever he has learnt to a particular situation or problem. Unit II – The Sale of Goods Act, 1930. Unit III – Law Relating to The Indian Partnership Act, 1932 and The Limited Liability Partnership Act, 2008. It facilitate the reader in understanding the Nature of Partnership, Relations of Partners & Dissolution of Firm followed by a chapter on ‘Limited Liability Partnership’ popularly known as LLP has been added in the present edition. LLP combines the advantage of both the Company and Partnership into a single form of organization. The Limited Liability Partnership Act, 2008 was published in Official Gazette of India on 9th January, 2009 and has been notified with effect from 31st March, 2009. Unit IV – The Companies Act, 2013 as Amended upto 2019. The Companies Act, 2013 (Schedules) which has been thoroughly updated and amended upto 2019 to our esteemed readers.


Corporate Accounting

Corporate Accounting

Author: R.L. Gupta

Publisher: Sultan Chand & Sons

Published: 2021-07-19

Total Pages: 28

ISBN-13: 9351611795

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The 14th Revised Edition of the book "Corporate Accounting" includes the provision of the Companies Act, 2013, SEBI rules and regulations and Accounting Standards, wherever applicable. The whole book has been updated and corrections made wherever required. Theory and accounting treatment has been revised as per Accounting Standards – 4 (Revised) and Companies (Amendment) Act, 2019. Each aspect of a chapter has been discussed in detail in order to meet the requirements of the syllabus prescribed by different universities and professional institutes. Salient Features of the Book The following features are worth nothing in the present text: • The illustrations and assignment material has been made to conform to the requirements of Schedule III of the Companies Act, 2013. The relevant problems/ solutions has also been revised. • The revised revision of Paragraph 14 of Accounting Standards — 4 concerning Financial Statements regarding Proposed final dividend has been incorporated at relevant pages and the illustrations amended accordingly. • The relevant provisions of Ind AS — 7: Statements of Cash Flows dealing with Bank Overdraft and Proposed Dividend have also been taken care of in this book. • In the chapter of Redemption of Debentures, the treatment of interest on Debenture Redemption Funds Investments or Profit (or Loss) on the sale of DRFI have been also summerised in the chapter. • All chapters have been revised and udapted. Problem of each chapter have been suitably graded and edited to include questions of topical interest. We are confident that the book in its revised form will be more useful for B.Com (Pass and Hons.), M.Com, M.B.A., C.A., I.P.C.E, C.A.(Final), I.C.M.A. (Stage II) and Company Secretaries (Executive Programme) Examinations.


Elements of Mercantile Law, N.D. Kapoor, 38th e, 2020

Elements of Mercantile Law, N.D. Kapoor, 38th e, 2020

Author: Kapoor N.D.

Publisher: Sultan Chand & Sons

Published: 2020-01-01

Total Pages: 90

ISBN-13: 9351611566

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Sultan Chand & Sons present the 38th Revised and Enlarged Edition of the book entitled “Elements of Mercantile Law”. This book is specially written for B. Com, M. Com, CA, CS, CMA, MBA, LLB and Other Commerce Courses of all Indian Universities. The book is divided into three Volumes. Volume I is Law of Contract, Volume II is Company Law and Volume III is Industrial Law The salient features of the present edition are as follows: A new chapter on ‘Goods and Services Tax (GST)’ has been included in this edition. In order to bring uniformity in Tax rates and to simplify the tax mechanism, Central Government rolled out Goods and Services Tax (GST) from 1st July, 2017. The Insolvency and Bankruptcy Code, 2016’ is the Bankruptcy Law of India has been added. A chapter on ‘Limited Liability Partnership’ popularly known as LLP has been added in the present edition. LLP combines the advantage of both the Company and Partnership into a single form of organization. Volume II of the book on Company Law with Schedules has been thoroughly updated and amended upto 2019.


Cost Accounting

Cost Accounting

Author: S.P. IYENGAR

Publisher: Sultan Chand & Sons

Published: 2023-07-12

Total Pages: 32

ISBN-13: 939182045X

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This Book lays particulars emphasis on managerial uses of cost information. Although written mainly from the point of view of students taking up the university examinations to qualify themselves for a degree in commerce, the book will be highly useful to those interested in the various professional examinations, too. The practicing business manager will find the book to be very useful guide in his attempt at making efficient and economical use of the relatively scarce resources.


Business Environment

Business Environment

Author: Dr C B Gupta

Publisher: Sultan Chand & Sons

Published: 2022-10-01

Total Pages: 18

ISBN-13: 9391820425

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This book has been especially designed and written for B.Com.; BBA and other similar courses of Madras University, GGS Indraprastha University, New Delhi, and other universities in the country. Some of the Distinctive Features of the book are as follows: 1. Lucid, simple, and conversational language. 2. Based on the author’s teaching and writing experience of 35 years. 3. Latest policy guidelines and government regulations. 4. Full coverage of the latest prescribed syllabi 5. Tables and diagrams to illustrate the text. 6. Summary at the end of every chapter for quick revision. 7. Test questions 8. Chapter outline at the beginning of every chapter to provide overview of the chapter contents.


Company Law & Secretarial Practice, N.D. Kapoor

Company Law & Secretarial Practice, N.D. Kapoor

Author: N.D. Kapoor

Publisher: Sultan Chand & Sons

Published: 2020-01-01

Total Pages: 16

ISBN-13: 9351611671

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The Thirty-first Revised Edition of the book entitled “Company Law & Secretarial Practice” with Companies Act, 2013 (Schedules) for B.Com., B.Com. (Corporate Secretaryship), M.Com., IPCC, CS & LLB. The book is divided into two parts volume I Company Law contains 32 chapters and volume II Secretarial Practice contains 10 chapters having more than 270 Test Questions; 67 Practical Problems (with Hints and Solutions); 79 short Answer & Objective Type Question; 48 Multiple Choice, Presentation of Examples (10); Illustrative cases (12) etc., University Questions Papers have been added at the end of the book to give an idea about the pattern of questions asked.


Financial Accounting

Financial Accounting

Author: R.L. Gupta

Publisher: Sultan Chand & Sons

Published: 2021-12-15

Total Pages: 16

ISBN-13: 8180547329

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The book has been designed as per the Syllabus prescribed by the University of Madras for Paper on ‘Financial Accounting’ effective 2020-21 for B.Com. Degree First and Second Semesters Core Course; B.Com. (A & F), B.Com. (CS), B.Com. (BM), B.Com. (MM), B.Com. (CA) & B.Com. (ISM)


English Grammar & Composition

English Grammar & Composition

Author: Rajendra Pal

Publisher: Sultan Chand & Sons

Published: 2022-04-25

Total Pages: 14

ISBN-13: 9351610799

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The book is divided into three parts comprised of overall 35 chapters. Part one contains Grammar, part two – Aids to Vocabulary, and part three – Writing Skills. • The section dealing with Grammar is in double color. The points given in pink color suggest importance or emphasis, so they need attention and will help you to understand quickly and easily. These points are further highlighted with arrows. • Text printed on-screen suggests points likely to misunderstand. Sometimes they explain subtle distinctions between two apparently similar points. • Grammar items are discussed very systematically – one at a time. Plentiful illustrations are followed by carefully designed exercises. • There is an exhaustive section dealing exclusively with Multiple choice questions covering all the areas of Grammar as well as Vocabulary. It will help to get familiar with the latest evaluation pattern. • The chapter on vocabulary is adequate and it has been kept within manageable proportions. • The chapter on Precis writing under the section Writing Skills contains a large number of solved examples, which fully explain how to analyze a passage, how to prepare a rough draft and then turn out a good readable and adequate final precis. They are followed by passages provided with aids to vocabulary and detailed outlines. The passages selected for precis writing cover a wide range of interests and have been carefully graded. • There is a comprehensive section on letter writing covering personal, business, and official correspondence. While it explains the requisites of the good letter—its style, layout – it also provides a number of model letters for quick guidance