Advertising Worldwide
Advertising Worldwide

Author: Ingomar Kloss

Publisher: Springer Science & Business Media

Published: 2000-11-27

Total Pages: 312

ISBN-13: 9783540677130

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This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

Offbeat South Africa
Offbeat South Africa

Author: Richard George

Publisher: Struik Publishers

Published: 2007

Total Pages: 143

ISBN-13: 9781770071902

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This is both a guide and tribute to the strange and surreal people, places and things that make South Africa great. The text presents an off-the-radar directory of idiosyncratic attractions for all those who have dreamt of jumping in their car and following a road less travelled.

Marketing to South African Consumers
Marketing to South African Consumers

Author: James Lappeman

Publisher:

Published: 2021

Total Pages: 327

ISBN-13:

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Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory but is written with a focus on consumer behaviour. It provides a unique contribution to the marketing textbook landscape, in that it is written by marketing academics, professionals and students, and is focused on making local context a central reference rather than a peripheral addition. The textbook is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.

Marketing Tourism in South Africa
Marketing Tourism in South Africa

Author: Richard George

Publisher:

Published: 2019

Total Pages:

ISBN-13: 9780190753832

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Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players."

Marketing Tourism in South Africa
Marketing Tourism in South Africa

Author: Richard George

Publisher: Oxford University Press, USA

Published: 2008

Total Pages: 518

ISBN-13:

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This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.

Marketing South African Tourism
Marketing South African Tourism

Author: Richard George

Publisher: Oxford University Press, USA

Published: 2004

Total Pages: 434

ISBN-13:

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This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.