9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index.
This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe. Originally published 1976. ‘A valuable and welcome undergraduate textbook.’ Environment and Planning ‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management
This work focuses on integrating land-use location science with the technology of geographic information systems (GIS). The text describes the basic principles of location decision and the means for applying them in order to improve the real estate decision.
The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels. As such, retailing is the essential link between production and consumption. The success of a retail business depends on two general factors: the location of the retail outlet, and management of the business. Both factors are equally important. If the business is located in the wrong place with the wrong customer base, it will not generate expected sales. Similarly, if the business is poorly managed and operated, it will not perform well even if the location is right. Influenced by both traditional and new location theories, Retail Geography is conceptualized and organized using the retail planning process as the framework. The technical and methodological chapters help guide the reader with detailed descriptions of the techniques and are supported with practical examples to reflect the latest software development. Retail Geography provides a state-of-the-art summary and will act as a core textbook for undergraduate and graduate students of economic geography interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management.
This title surveys and sets in context the wide range of research work that has been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications.
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Studies of the organisation and location of retailing activity have played a central role in the emergence of urban geography as a major area of academic study. Moreover, retailing is increasingly the focus of interdisciplinary research, with economists, sociologists, psychologists and marketing specialists all contributing. This book surveys and sets in context the wide range of research work that has recently been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications. Topics covered include location analysis which is a traditional area of academic interest; consumer behaviour, which is of particular interest to psychologists, and retail organisation and government involvement, which will interest all those concerned, especially those actually involved in retail planning and management. This comprehensive book is the first substantial review of research in retail geography and suggests many future lines of research within the field. Originally published 1980.
Applied Geography offers an invaluable introduction to useful research in physical, environmental and human geography and provides a new focus and reference point for investigating and understanding problem-orientated research. Forty-nine leading experts in the field introduce and explore research which crosses the traditional boundary between physical and human geography. A wide range of key issues and contemporary debates are within the books main sections, which cover: natural and environmental hazards environmental change and management challenges of the human environment techniques of spatial analysis Applied geography is the application of geographic knowledge and skills to identify the nature and causes of social, economic and environmental problems and inform policies which lead to their resolution.
Marketing Geography is a fast developing branch of Economic Geography. It is concerned with the channels of distribution through which goods move from produce to consumer. Marketing geography deals with the application of the geographical principles, methods and techniques to the practical problems, methods to he marketing phenomena. Marketing is studied not only is geography but also studied in business management, sociology, economics and anthropology. Marketing geography is concerned with markets as fixed points on earth's surface, their site and situation, extent of marketing activity and movement of commodities (Saxena, 1973). The marketing function takes place at specific centers distributed in an area with the facilities of collection and distribution of goods.