Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Field Guide: How to be a Fashion Designer
Field Guide: How to be a Fashion Designer

Author: Marcarena San Martin

Publisher: Rockport Publishers

Published: 2009-09-15

Total Pages: 192

ISBN-13: 161060170X

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This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today.

The Art of Digital Marketing for Fashion and Luxury Brands
The Art of Digital Marketing for Fashion and Luxury Brands

Author: Wilson Ozuem

Publisher: Springer Nature

Published: 2021-07-17

Total Pages: 471

ISBN-13: 303070324X

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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Media and Metamedia Management
Media and Metamedia Management

Author: Francisco Campos Freire

Publisher: Springer

Published: 2016-11-21

Total Pages: 514

ISBN-13: 3319460684

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Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Exploring Intersectionality and Women in STEM
Exploring Intersectionality and Women in STEM

Author: Balderas, Luz Idalia

Publisher: IGI Global

Published: 2024-03-18

Total Pages: 284

ISBN-13:

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A persistent challenge infects the vast setting of academic pursuits; the enduring gender gap in science, technology, engineering, and mathematics (STEM). Despite incremental progress, women continue to face formidable obstacles, ranging from entrenched stereotypes to institutional oversights. The urgency of addressing this issue cannot be overstated, as evidenced by UNESCO's revelation that less than 30% of the world's researchers and scientists are women. Exploring Intersectionality and Women in STEM seizes this pivotal moment, unraveling the complexities of the gender gap in STEM and daring to propose transformative solutions. This book is not just an analysis of disparities; it is a dynamic and initiative-taking guide for researchers, STEM students, and practitioners. By immersing oneself in its pages, the reader becomes an agent of change, armed with insights into life sciences, physical sciences, engineering, mathematics, computer science, and health sciences. Through a transdisciplinary lens, the book illuminates a path toward a more inclusive and equitable future.

En clave de marcas
En clave de marcas

Author: Gonzalo Brujó

Publisher: Editorial Almuzara

Published: 2010

Total Pages: 495

ISBN-13: 8483563800

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Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

Modern Spain
Modern Spain

Author: Enrique Ávila López

Publisher: Bloomsbury Publishing USA

Published: 2015-12-07

Total Pages: 416

ISBN-13:

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Fulfilling the need for English-source material on contemporary Spain, this book supplies readers with an in-depth, interdisciplinary guide to the country of Spain and its intricate, diverse culture. Far from a usual reference book, Modern Spain takes the reader through the country's history, economy, and politics as well as topics that address Spain's popular culture, such as food, sports, and sexuality. Because of the interdisciplinary nature of its content, this book differs from the average typical English manuals that very rarely cover in depth the whole array of interesting issues that define Spain in the 21st century. The vast amount of information makes this book the perfect companion for any reader wishing to learn more about Spain. Packed with current facts and statistics, this book offers an unbiased view of a modern country, making it an ideal source for undergraduate students and scholars.

Juego de tronas
Juego de tronas

Author: Javier Reyero

Publisher: Editorial Almuzara

Published: 2011-06

Total Pages: 101

ISBN-13: 8483566206

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¿Tu pareja se acaba de quedar embarazada? ¿Todos tus amigos están teniendo niños y te has quedado atrás con un vocabulario desconocido que incluye palabros como Apiretal o Maxi-cosi? ¿Sientes, cual Rey León, la llamada de la especie a perpetuarse? Entonces este es tu libro. Aquí no encontrarás realidades edulcoradas ni miradas de color de rosa: te lo vamos a contar con pelos y señales. Lo bueno y lo menos bueno. Garantizamos sonrisas y lágrimas (las tuyas y las de tu hijo) y sobre todo una aventura en la que más de una vez tendrás que releer estas páginas para encarar con humor algún momentillo comprometido. Y todo esto no te lo cuenta un cualquiera: Javier Reyero acumula unas cuantas horas de experiencia como encantado bipadre, después de muchos años como nopadre pensando que la paternidad no sería para él. Ríete a carcajada limpia con una mirada cargada de mordacidad sobre ese extraño y entrañable momento en el que tu vida simplemente se pone patas arriba.

El alma de la comética
El alma de la comética

Author: Ángeles Sánchez-Cueca

Publisher: Editorial Almuzara

Published: 2013

Total Pages: 203

ISBN-13: 8483567075

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Annotation During the last few years, the world's luxury cosmetic and perfume market has reinvented itself for a public that is more and more demanding and elitist, and expects more from exclusive products. As a result of this change, the large markets direct their sales strategies and publicity to high-end articles containing premium ingredients, contributing to a psychological image of sophistication and exclusivity. It is not enough now to offer the best cream, the most glamorous makeup, or the most sensual perfume.