Marketing and Merchandising. [Based on "Marketing Methods."].
Author: Ralph Starr BUTLER
Publisher:
Published: 1923
Total Pages: 363
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Ralph Starr BUTLER
Publisher:
Published: 1923
Total Pages: 363
ISBN-13:
DOWNLOAD EBOOKAuthor: Edward Benjamin Weiss
Publisher:
Published: 1964
Total Pages: 376
ISBN-13:
DOWNLOAD EBOOKAuthor: Ralph Starr Butler
Publisher:
Published: 1919
Total Pages: 374
ISBN-13:
DOWNLOAD EBOOKAuthor: Sidney Packard
Publisher:
Published: 1982
Total Pages: 150
ISBN-13:
DOWNLOAD EBOOKAuthor: Andrea Weeks
Publisher: Fairchild Books
Published: 1991-09-19
Total Pages: 306
ISBN-13: 9780870057434
DOWNLOAD EBOOKThis text explores the application of a variety of financial and merchandising strategies for maximising access to markets.
Author: Ralph Starr Butler
Publisher:
Published: 1914
Total Pages: 588
ISBN-13:
DOWNLOAD EBOOKPart 1: Marketing methods, by Ralph Starr Butler
Author: Constant Berkhout
Publisher: Springer
Published: 2019-05-15
Total Pages: 224
ISBN-13: 3030111636
DOWNLOAD EBOOKDemonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
Author: Ralph Starr Butler
Publisher:
Published: 1917
Total Pages: 380
ISBN-13:
DOWNLOAD EBOOKAuthor: Judy Bell
Publisher: Bloomsbury Publishing USA
Published: 2017-08-10
Total Pages: 448
ISBN-13: 1501315498
DOWNLOAD EBOOKThis all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Author: Rosemary Varley
Publisher: Psychology Press
Published: 2001
Total Pages: 280
ISBN-13: 9780415216050
DOWNLOAD EBOOKThis text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. The book is designed to be challenging, yet approachable to students, linking established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. The text also offers additional features, such as learning objectives, boxed features, review questions, chapter introduction and summary, and international and multi-sector case studies.