Fashion Merchandising and Marketing
Fashion Merchandising and Marketing

Author: Marian H. Jernigan

Publisher: Prentice Hall

Published: 1990

Total Pages: 618

ISBN-13:

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Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.

Fashion Marketing & Merchandising
Fashion Marketing & Merchandising

Author: Mary G. Wolfe

Publisher: Goodheart-Wilcox Publisher

Published: 2018-02-21

Total Pages: 0

ISBN-13: 9781635631494

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"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

Marketing by Design
Marketing by Design

Author: DK. Holland

Publisher: Rockport Publishers

Published: 1997

Total Pages: 256

ISBN-13:

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Showcases 200 consumer-related design projects, Color photographs.

Promotion in the Merchandising Environment
Promotion in the Merchandising Environment

Author: Kristen K. Swanson

Publisher: Bloomsbury Publishing USA

Published: 2015-09-24

Total Pages: 432

ISBN-13: 1628921579

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The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise

Fashion Marketing & Merchandising
Fashion Marketing & Merchandising

Author: Mary Gorgen Wolfe

Publisher: Goodheart-Wilcox Publisher

Published: 2009

Total Pages: 0

ISBN-13: 9781590709184

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Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students. * Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues. * Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. * Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations. * Extensive glossary helps students learn terms related to fashion marketing and merchandising.

Field Visual Merchandising Strategy
Field Visual Merchandising Strategy

Author: Paul J. Russell

Publisher: Kogan Page Publishers

Published: 2015-01-03

Total Pages: 288

ISBN-13: 0749472650

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The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

Retail Product Management
Retail Product Management

Author: Rosemary Varley

Publisher: Psychology Press

Published: 2006

Total Pages: 304

ISBN-13: 9780415327145

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This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.