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Author: Mac McKinley
Publisher: Wheatmark, Inc.
Published: 2002-10
Total Pages: 210
ISBN-13: 1587361183
DOWNLOAD EBOOKBusiness executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.
Author: Stacey Hall
Publisher: Berrett-Koehler Publishers
Published: 2022-07-26
Total Pages: 208
ISBN-13: 1523001631
DOWNLOAD EBOOKYou don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving. So many salespeople believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success. Selling from Your Comfort Zone shifts away from pushy and spammy sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success. Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Hall's Alignment Marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone to the edge of its safe boundaries. By adopting this approach, you can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.
Author: Frank Cespedes
Publisher: Harvard Business Review Press
Published: 2014-08-12
Total Pages: 329
ISBN-13: 1422196089
DOWNLOAD EBOOK"The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.
Author: A. Albee
Publisher: Springer
Published: 2018-11-02
Total Pages: 231
ISBN-13: 1137452811
DOWNLOAD EBOOKDigital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Author: Alexandra Jamieson
Publisher: Sounds True
Published: 2020-08-11
Total Pages: 0
ISBN-13: 1683646061
DOWNLOAD EBOOKDiscover the Proven “Low Drama, High Joy” Method for Productive, Empathy-Based Communication and Collaboration. Why do so many organizations, teams, couples, families, and groups who should be working together end up wasting energy on unproductive conflict? Even when everyone has the same general goals, what’s often missing is a deeper alignment based on mutual trust, respect, and empathy. With Radical Alignment, top-level life and business coaches (and happily married couple) Alexandra Jamieson and Bob Gower share their potent method for helping groups to stop clashing and start working together—to jump from “we can’t” to an enthusiastic “hell yes!” The essential tool at the heart of Radical Alignment is the All-In Method: a four-step approach to communication designed to increase clarity, minimize miscommunication, honor each person’s individuality, and build a shared sense of trust and respect for long-term success. With easy-to-follow instruction, Jamieson and Gower bring you: • The Foundations of Great Communication—what works, what doesn’t, and how to analyze the strengths and weaknesses of your own style • The All-In Method—a step-by-step walk-through of this proven approach to getting into radical alignment with others • The Method in Action—examples and exercises for using the All-In Method at work, at home, and in any situation • Scripts, suggestions, guidance, and additional resources for making this a lifelong practice for greater connection and intimacy “We believe passionately that the world needs more aligned teams in our businesses, organizations, communities, families, and intimate partnerships,” write the authors. “This means we need people who are able to have powerful and clear exchanges that build better connections.” Radical Alignment brings you a “low drama, high joy” technique to transform the way you collaborate and communicate in every area of your life.
Author: Daniel J. Flint
Publisher: Pearson Education
Published: 2014
Total Pages: 289
ISBN-13: 0133481425
DOWNLOAD EBOOKThe shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Author: Ashish Pachory
Publisher: Business Expert Press
Published: 2019-11-26
Total Pages: 167
ISBN-13: 1949991792
DOWNLOAD EBOOKThe force-multiplying power of business-technology alignment is acknowledged among the biggest contributors to enterprise success in the digital age. Even so, it is a missed opportunity in most organizations, or at best, restricted to a unidimensional coalition. Successful digital enterprises define alignment between business and technology along multiple dimensions. They invest in this alignment at the level of their culture, strategy, structure, process, intellect (innovation), function, and tactics. A systematic understanding and embracement of these seven dimensions of business technology alignment is at the core of a successful digital enterprise. Using familiar workplace paradigms and relatable examples, this book builds on each dimension of business-technology alignment towards strengthening the foundation on which a successful digital enterprise stands, using tricks and tips not found in textbooks and classrooms. If you are, or aspire to be, in an organization that relies on a convergence of business and technology to achieve success, this book is meant for you. It builds upon fundamental ideas in a manner designed to strike a chord in everyone—from interns to entrepreneurs.
Author: Eon Ranger
Publisher: First Class Consulting Corporation
Published: 2022-06-21
Total Pages: 159
ISBN-13:
DOWNLOAD EBOOKThe Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
Author: Gerard Assey
Publisher: Gerard Assey
Published: 2024-01-26
Total Pages: 83
ISBN-13:
DOWNLOAD EBOOK‘Sales SOS! Sales on Fire! 30 Days to Conquer Chaos & the Nightmares of Success!’ is a transformative guide for sales leaders navigating the tumultuous seas of modern commerce. Each of the 30 chapters addresses a pressing challenge faced by sales managers—from team performance and revenue targets to technological integration and global market expansion. This comprehensive 30-day journey provides actionable strategies, real-world examples, and preventive measures to equip sales managers with the tools needed to thrive in the dynamic world of sales. The book unfolds as a crucible, forging leaders capable of embracing change, inspiring teams, and achieving sustained success. From the urgency of periodic reviews to the blueprint for mastery, ‘Sales SOS! Sales on Fire! is a roadmap for conquering the night and turning challenges into stepping stones toward leadership excellence.
Author: Brian Signorelli
Publisher: John Wiley & Sons
Published: 2018-04-16
Total Pages: 288
ISBN-13: 1119473276
DOWNLOAD EBOOKChange the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.
