Marketers, Tear Down These Walls!
Marketers, Tear Down These Walls!

Author: Michael Solomon

Publisher: Bookbaby

Published: 2018-04

Total Pages: 0

ISBN-13: 9781543923445

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We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that's constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they've erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I'll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I'll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old

Breaking Down the Wall
Breaking Down the Wall

Author: Margarita Espino Calderon

Publisher: Corwin

Published: 2019-09-11

Total Pages: 241

ISBN-13: 1544342640

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It was a dark and stormy night in Santa Barbara. January 19, 2017. The next day’s inauguration drumroll played on the evening news. Huddled around a table were nine Corwin authors and their publisher, who together have devoted their careers to equity in education. They couldn’t change the weather, they couldn’t heal a fractured country, but they did have the power to put their collective wisdom about EL education upon the page to ensure our multilingual learners reach their highest potential. Proudly, we introduce you now to the fruit of that effort: Breaking Down the Wall: Essential Shifts for English Learners’ Success. In this first-of-a-kind collaboration, teachers and leaders, whether in small towns or large urban centers, finally have both the research and the practical strategies to take those first steps toward excellence in educating our culturally and linguistically diverse children. It’s a book to be celebrated because it means we can throw away the dark glasses of deficit-based approaches and see children who come to school speaking a different home language for what they really are: learners with tremendous assets. The authors’ contributions are arranged in nine chapters that become nine tenets for teachers and administrators to use as calls to actions in their own efforts to realize our English learners’ potential: 1. From Deficit-Based to Asset-Based 2. From Compliance to Excellence 3. From Watering Down to Challenging 4. From Isolation to Collaboration 5. From Silence to Conversation 6. From Language to Language, Literacy, and Content 7. From Assessment of Learning to Assessment for and as Learning 8. From Monolingualism to Multilingualism 9. From Nobody Cares to Everyone/Every Community Cares Read this book; the chapters speak to one another, a melodic echo of expertise, classroom vignettes, and steps to take. To shift the status quo is neither fast nor easy, but there is a clear process, and it’s laid out here in Breaking Down the Wall. To distill it into a single line would go something like this: if we can assume mutual ownership, if we can connect instruction to all children’s personal, social, cultural, and linguistic identities, then all students will achieve.

Tear Down This Wall
Tear Down This Wall

Author: Romesh Ratnesar

Publisher: Simon and Schuster

Published: 2009-11-03

Total Pages: 240

ISBN-13: 1439170053

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On June 12, 1987, Ronald Reagan addressed a crowd of 20,000 people in West Berlin in the shadow of the Berlin Wall. The words he delivered that afternoon would become among the most famous in presidential history. "Mr. Gorbachev, open this gate," Reagan said. "Mr. Gorbachev, tear down this Wall!" In this riveting and fast-paced book, Romesh Ratnesar provides an account of how Reagan arrived at his defining moment and what followed from it. The book is based on interviews with numerous former Reagan administration officials and American and German eyewitnesses to the speech, as well as recently declassified State Department documents and East German records of the president's trip. Ratnesar provides new details about the origins of Reagan's speech and the debate within the administration about how to issue the fateful challenge to Gorbachev. Tear Down This Wall re-creates the charged atmosphere surrounding Reagan's visit to Berlin and explores the speech's role in bringing about the fall of the Berlin Wall less than two years later. At the heart of the story is the relationship between two giants of the late twentieth century: Ronald Reagan and Mikhail Gorbachev. Departing from the view that Reagan "won" the Cold War, Ratnesar demonstrates that both Reagan and Gorbachev played indispensable roles in bringing about the end of the U.S.-Soviet rivalry. It was the trust that Reagan and Gorbachev built in each other that allowed them finally to overcome the suspicions that had held their predecessors back. Calling on Gorbachev to tear down the Wall, in Reagan's mind, might actually encourage him to do it. Reagan's speech in Berlin was more than a good sound bite. Twenty years after the fall of the Berlin Wall, we can now see the speech as the event that marked the beginning of the end of the Cold War. Elegant and dramatic, Tear Down This Wall is the definitive account of one of the most memorable speeches in recent history and a reminder of the power of a president's words to change the world.

Off-The-Wall Marketing Ideas
Off-The-Wall Marketing Ideas

Author: Nancy Michaels

Publisher: Simon and Schuster

Published: 1999-11-01

Total Pages: 247

ISBN-13: 1440519609

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Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!

Tear Down the Walls!
Tear Down the Walls!

Author: Dorothy Sterling

Publisher: Doubleday Books

Published: 1968

Total Pages: 280

ISBN-13:

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An account of the development of the movement from slavery to black power.

The Peaceable Kingdom
The Peaceable Kingdom

Author: Stan Richards

Publisher: John Wiley & Sons

Published: 2001-03-15

Total Pages: 274

ISBN-13: 9780471391166

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"Fresh, provocative, and powerful. Had I read this book before Istarted building a company of my own, it would have saved me agreat deal of time and pain."-Sam Hill, President, HeliosConsulting, Coauthor, Radical Marketing and The InfiniteAsset "In this insane world of ephemeral company loyalty and revolvingdoors to top positions, Stan Richards has clearly outlinedexceedingly sane ways for any company to retain star performers bycreating an environment that fundamentally rejects officepolitics."-Dick Hammill, Senior Vice President, Marketing andAdvertising, The Home Depot "For the three decades during which I was building Mullen, my herowasn't in New York-he was in Dallas. Stan Richards built aquintessentially creative agency from the uncommon clay of courage,generosity, common sense, loyalty, and integrity. If you'd like tobe famous, respected, loved, and rich, here's the manual."-JimMullen, Founder, Mullen Advertising "Keeping the creative spirit alive with every member of your teamas your company grows should be your highest priority. ThePeaceable Kingdom clearly describes how to keep the spirit aliveand how to encourage every member of the team to constantly focuson improving the company and its services every day."-H. RossPerot The Peaceable Kingdom is a story like no other-one that reveals howa company that admittedly refers to itself as strange and oddnevertheless became one of the most closely watched, respected, andprofitable businesses in the advertising industry. This eye-openingbook takes you inside the doors of The Richards Group, whichmanaged to survive and prosper in this cutthroat business bydefying many truisms not only for ad agencies but for businesses ingeneral. Company founder Stan Richards, along with David Culp,unveils how unconventional methods and a willingness to break downbarriers earned them an A client list including Nokia, Home Depot,Motel 6, Fruit of the Loom, Corona, and Chick-fil-A. Read The Peaceable Kingdom and see how your company-no matter theindustry-can follow in their footsteps and build a more harmonious,productive, and prosperous business.

Tearing Down the Walls
Tearing Down the Walls

Author: Monica Langley

Publisher: Simon and Schuster

Published: 2004-04-27

Total Pages: 502

ISBN-13: 9780743247269

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He is one of the world's most accomplished figures of modern finance. As chairman and chief executive officer of Citigroup, Sanford "Sandy" Weill has become an American legend, a banking visionary whose innovativeness, opportunism, and even fear drove him from the lowliest jobs on Wall Street to its most commanding heights. In this unprecedented biography, acclaimed Wall Street Journal reporter Monica Langley provides a compelling account of Weill's rise to power. What emerges is a portrait of a man who is as vital and as volatile as the market itself. Tearing Down the Walls tells the riveting inside story of how a Jewish boy from Brooklyn's back alleys overcame incredible odds and deep-seated prejudices to transform the financial-services industry as we know it today. Using nearly five hundred firsthand interviews with key players in Weill's life and career -- including Weill himself -- Langley brilliantly chronicles not only his success and scandals but also the shadows of his hidden self: his father's abandonment and his loving marriage; his tyrannical rages as well as his tearful regrets; his fierce sense of loyalty and his ruthless elimination of potential rivals. By highlighting in new and startling detail one man's life in a narrative as richly textured and compelling as a novel, Tearing Down the Walls provides the historical context of the dramatic changes not only in business but also in American society in the last half century.

Inviting Gods Presence
Inviting Gods Presence

Author: Larry Keefauver

Publisher: FaithWords

Published: 2009-05-30

Total Pages: 200

ISBN-13: 0446561207

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Keefauver believes that the passionate pursuit of God is the most authentic method of finding God's presence in our lives. Divided in two parts, this volume is a journey into developing a genuine relationship with God.