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Author: Jean-Jacques Lambin
Publisher: Presses univ. de Louvain
Published: 2013-04-03
Total Pages: 198
ISBN-13: 9782874631191
DOWNLOAD EBOOKThis essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Author: N Venkatraman
Publisher: Legare Street Press
Published: 2023-07-18
Total Pages: 0
ISBN-13: 9781022217928
DOWNLOAD EBOOKThis book provides a comprehensive overview of the latest approaches to measuring business performance and the methods used to achieve convergence across different analytic techniques. A vital resource for business professionals and academics seeking to expand their understanding of measurement and evaluation strategies in the modern business ecosystem. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Rohit Deshpande
Publisher: SAGE
Published: 1999-04-13
Total Pages: 330
ISBN-13: 0761916938
DOWNLOAD EBOOKMarket orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Author: John C. Narver
Publisher:
Published: 1993
Total Pages: 21
ISBN-13:
DOWNLOAD EBOOKAuthor: Christian Homburg
Publisher:
Published: 2000
Total Pages: 70
ISBN-13: 9783893332250
DOWNLOAD EBOOKAuthor: Gordon E. Greenley
Publisher:
Published: 1995
Total Pages: 13
ISBN-13:
DOWNLOAD EBOOKAuthor: Martins, Carlos
Publisher: IGI Global
Published: 2021-03-05
Total Pages: 267
ISBN-13: 1799818454
DOWNLOAD EBOOKThe globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
Published: 2012-11-30
Total Pages: 675
ISBN-13: 1466625252
DOWNLOAD EBOOKAs customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author: Rajan Varadarajan
Publisher: Emerald Group Publishing
Published: 2018-06-29
Total Pages: 371
ISBN-13: 1787548295
DOWNLOAD EBOOKThis volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Author: Patricia Rossi
Publisher: Springer
Published: 2019-04-01
Total Pages: 956
ISBN-13: 3030025683
DOWNLOAD EBOOKThis proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
