This title tells the story of the social media gaming company Zynga, known for games such as FarmVille and CityVille, and its unconventional founder and CEO, Mark Pincus. As suggested by the company's motto Connecting the world through games, Pincus has aimed to connect people around the globe through games played on Facebook and other social platforms. Readers will enjoy getting the inside scoop on Pincus's sometimes controversial journey to the billionaires' club.
Mark Pincus by Kalyani Mookherji: Kalyani Mookherji presents an illuminating biography that delves into the life and achievements of Mark Pincus. Through meticulous research and engaging storytelling, the book provides readers with insights into Pincus' entrepreneurial journey and his role in shaping the landscape of social gaming. Key Aspects of the Book "Mark Pincus": Social Gaming Pioneer: The book explores Mark Pincus' instrumental role in establishing social gaming as a significant industry, shedding light on the inception and growth of Zynga. Entrepreneurial Lessons: Readers gain valuable insights into Pincus' entrepreneurial strategies, his approach to innovation, and the challenges he navigated while building and scaling his ventures. Gaming and Technology Fusion: The book examines how Pincus' vision bridged the gap between gaming and technology, influencing how people engage with games in the digital age. Known for her ability to capture the essence of impactful lives, Kalyani Mookherji presents the journey of Mark Pincus with precision and depth. Mookherji's meticulous research and storytelling prowess provide readers with a comprehensive understanding of Pincus' contributions to the world of gaming and technology.
This case book provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises for both the for-profit sectors and for individuals who live in conditions of poverty. Ideal for teaching, after a brief introduction to the case method, the cases are presented as descriptions with no comments or criticisms. The cases are arranged thematically and cover a broad array of solutions in diverse countries including India, Bangladesh, Vietnam, Tanzania, the United States, South Africa, Mozambique, Peru, Ghana, Haiti,and Mexico. Specific programs for alleviating—or even eradicating—poverty through profitable partnerships come from myriad sectors such as banking, health, education, infrastructure development, environment, and technology. The cases highlight solutions that focus on bringing about substantive shifts in the conditions of life for those living in poverty.
Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues. Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills.
Delete Me: An Argument Against Facebook details how Facebook users are lured into using the network and then decieved into sharing large amounts of information about themselves and their contacts. This collection process raises a number of questions such as how did Facebook get here, what role does it play in government, and where is it headed? The text sets out to answer these questions and more for readers who may be interested in understanding what Facebook really is
"Digital Vertigo provides an articulate, measured, contrarian voice against a sea of hype about social media. As an avowed technology optimist, I'm grateful for Keen who makes me stop and think before committing myself fully to the social revolution." —Larry Downes, author of The Killer App In Digital Vertigo, Andrew Keen presents today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution and critiques of "social" companies like Groupon, Zynga and LinkedIn, Keen argues that the social media transformation is weakening, disorienting and dividing us rather than establishing the dawn of a new egalitarian and communal age. The tragic paradox of life in the social media age, Keen says, is the incompatibility between our internet longings for community and friendship and our equally powerful desire for online individual freedom. By exposing the shallow core of social networks, Andrew Keen shows us that the more electronically connected we become, the lonelier and less powerful we seem to be.
Welcome to the dynamic world of "Digital Revolutionaries Who Have Changed the World" by Kalyani Mookherji, a groundbreaking exploration of the individuals who have reshaped the fabric of our society through their innovative contributions to the digital landscape. Prepare to be inspired and enlightened as you delve into the stories of visionaries and trailblazers who have transformed the way we live, work, and interact in the digital age. Join Kalyani Mookherji as she takes you on a journey through the lives and accomplishments of the digital revolutionaries who have left an indelible mark on our world. From pioneers like Steve Jobs and Bill Gates to trailblazers like Elon Musk and Mark Zuckerberg, this book offers a comprehensive look at the visionaries who have shaped the digital landscape and revolutionized the way we communicate, learn, and conduct business. As you navigate through the pages of "Digital Revolutionaries Who Have Changed the World," you'll encounter stories of innovation, perseverance, and ingenuity that have paved the way for the digital age. From the invention of the personal computer to the rise of social media and the internet of things, Mookherji's insightful exploration sheds light on the individuals whose groundbreaking ideas and relentless determination have reshaped our world in profound and unexpected ways. With its blend of biography, technology, and cultural analysis, "Digital Revolutionaries Who Have Changed the World" offers readers a compelling portrait of the visionaries who have driven the digital revolution forward. Mookherji's engaging narrative and thought-provoking insights provide readers with a deeper understanding of the individuals behind the innovations that have transformed our world and the impact their contributions continue to have on society today. Since its publication, "Digital Revolutionaries Who Have Changed the World" has been hailed as a groundbreaking work of digital history, earning acclaim for its comprehensive coverage, engaging storytelling, and insightful analysis. Its enduring popularity and relevance attest to Mookherji's skill as a writer and her ability to illuminate the human stories behind the technological advancements that shape our world. As you delve into the pages of "Digital Revolutionaries Who Have Changed the World," you'll be inspired by the stories of visionaries who dared to dream big and challenge the status quo, ultimately reshaping our world in profound and unexpected ways. Mookherji's book serves as a reminder of the transformative power of innovation and the enduring impact that individuals can have when they dare to think differently. In conclusion, "Digital Revolutionaries Who Have Changed the World" is more than just a book—it's a celebration of human ingenuity, perseverance, and innovation in the digital age. Whether you're a technology enthusiast, a history buff, or simply someone interested in the people behind the products we use every day, this book offers a compelling and enlightening read that will leave you inspired and informed. Don't miss your chance to explore the stories of the digital revolutionaries who have changed the world. Join the countless readers who have been inspired by Mookherji's captivating exploration of innovation and entrepreneurship in the digital age. Grab your copy now and embark on a journey of discovery, inspiration, and insight into the individuals who have reshaped our world through their groundbreaking contributions to technology and society.
