Managing the Guest Experience in Hospitality. Instructor's Manual
Author: Robert Clayton Ford
Publisher:
Published: 2000
Total Pages: 78
ISBN-13: 9780766814165
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Author: Robert Clayton Ford
Publisher:
Published: 2000
Total Pages: 78
ISBN-13: 9780766814165
DOWNLOAD EBOOKAuthor: Robert C. Ford
Publisher: Delmar
Published: 2012
Total Pages: 516
ISBN-13: 9781111307738
DOWNLOAD EBOOKMANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, International Edition teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality or service This text fully covers the topic of managing hospitality organizations by using academic studies and real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest Airlines and many others. The text is written in three sections: strategy, staffing, and systems.Each chapter includes at suggested hospitality activities for students, in which students are encouraged to visit local organizations to talk with guests, employees and managers to obtain a variety of perspectives on the guest experience. Other activities will have students going to the internet to visit established sites for hospitality organizations. Real and hypothetical hotels, restaurants, and other business types found in the hospitality industry are included as case studies giving the opportunity for discussion of hospitality concepts and principles. "Ethics in Business" segments encourage students to analyze ethical issues associated with chapter topics. Each chapter opens with learning objectives and discussion questions at the end. The included Instructor's Guide provides answers to the end-of-chapter questions and to the discussion questions following the chapter cases, additional field exercises in hospitality, true-false and multiple-choice quizzes, and additional material to assist the instructor in preparing course outlines and lesson plans, providing the best known about managing hospitality organizations big or small.
Author: Robert Clayton Ford
Publisher: Delmar Thomson Learning
Published: 2000
Total Pages: 464
ISBN-13:
DOWNLOAD EBOOKDescribes fourteen principles of successful hospitality management, and discusses their relation to guest experiences at tourism venues, considering issues of strategy, staffing, and systems.
Author: Robert C. Ford
Publisher: SAGE Publications
Published: 2019-01-02
Total Pages: 685
ISBN-13: 1544356846
DOWNLOAD EBOOK"A perfect book for any Hospitality program, excellent instructor support, and a good resource for students." –Denise A. Braley, Mitchell College Today’s economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael C. Sturman emphasize the critical importance of focusing on the guest and creating that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Author: Powers
Publisher:
Published: 2005-02
Total Pages: 196
ISBN-13: 9780471693178
DOWNLOAD EBOOKAuthor: Richard Reid
Publisher:
Published: 2005-03
Total Pages: 146
ISBN-13: 9780471696094
DOWNLOAD EBOOKAuthor: Powers
Publisher:
Published: 2002-05-13
Total Pages: 0
ISBN-13: 9780471207733
DOWNLOAD EBOOKManagement is used to conduct the day-to-day operations of a business. In the hospitality industry, management includes all aspects of the hotel, food service and restaurant, and travel and tourism businesses, as well as operations, marketing and sales.
Author: Peter King
Publisher:
Published: 2005-03
Total Pages:
ISBN-13: 9780131408760
DOWNLOAD EBOOKAuthor: Clayton W. Barrows
Publisher:
Published: 2009
Total Pages: 0
ISBN-13: 9780470257265
DOWNLOAD EBOOKAuthor: Powers
Publisher:
Published: 2005-02
Total Pages: 252
ISBN-13: 9780471693185
DOWNLOAD EBOOK