Marketing Decision Making and the Management of Pricing
Marketing Decision Making and the Management of Pricing

Author: Rajagopal

Publisher: IGI Global

Published: 2013-05-31

Total Pages: 274

ISBN-13: 1466640952

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"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Marketing Management Support Systems
Marketing Management Support Systems

Author: Berend Wierenga

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 349

ISBN-13: 1461545951

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Marketing Decision Making and Decision Support
Marketing Decision Making and Decision Support

Author: Gerrit H. van Bruggen

Publisher: Now Publishers Inc

Published: 2010

Total Pages: 136

ISBN-13: 1601983689

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Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.

CIM Coursebook 01/02 Management Information for Marketing Decisions
CIM Coursebook 01/02 Management Information for Marketing Decisions

Author: Graham Axelby

Publisher: Routledge

Published: 2013-10-28

Total Pages: 222

ISBN-13: 1136006508

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'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research · a completely revised Continuous Assessment unit · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.

Managing Marketing Information (RLE Marketing)
Managing Marketing Information (RLE Marketing)

Author: Nigel Piercy

Publisher: Routledge

Published: 2014-09-15

Total Pages: 242

ISBN-13: 1317645340

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

The Effective Use of Market Research
The Effective Use of Market Research

Author: Robin Birn

Publisher: Kogan Page Publishers

Published: 2004-03-03

Total Pages: 239

ISBN-13: 0749445823

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More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.

The Handbook of Marketing Research
The Handbook of Marketing Research

Author: Rajiv Grover

Publisher: SAGE

Published: 2006-06-23

Total Pages: 721

ISBN-13: 141290997X

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

CIM Coursebook 06/07 Marketing Management in Practice
CIM Coursebook 06/07 Marketing Management in Practice

Author: John Williams

Publisher: Routledge

Published: 2007-07-11

Total Pages: 388

ISBN-13: 1136420754

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Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings