Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: How should we distribute the burdens and benefits of corporate activities among stakeholders? Managing for Stakeholders, however, helps leaders develop a mindset that instead asks the Value Creation Question: How can we create as much value as possible for all of our stakeholders?Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.
Gathering decades of research on communications and stakeholder relations, Mrio Trentim, PfMP, CBAP, suggests a paradigm shift in the way project managers view their stakeholders. Using the four "ships" (sponsorship, partnership, leadership, and citizenship), the author charts a successful path for identifying and communicating with stakeholders that will positively impact the way you view stakeholders and how they influence your project. Managing stakeholders as clients is a new approach, moving away from traditional stakeholder management where the focus is managing expectations, to a proactive engagement and involvement of stakeholders. In this newly revised edition, Trentim goes beyond theory to offer real tools and valuable resources focused on presenting what works when it comes to stakeholder management. His light, conversational style pulls together a wide range of perspectives on various topics including: A Guide to the Project Management Body of Knowledge (PMBOK Guide),
All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'), a demotivated team, low-maturity or unrealistic external clients, maliciously compliant gatekeepers and finance teams, or uninterested internal customers. The reality of project management is that stakeholders can be difficult! Jake Holloway, Professor David Bryde and Roger Joby bring their years of project management experience and combine it with research and insight from social psychology to delve into how and why project stakeholders can be difficult. The book describes some of the common stakeholder types - such as Sponsors, the Team, Gatekeepers, Clients and Contractors - and associated unhelpful or difficult behaviour profiles that you will often come across on projects. It then provides practical ideas, techniques and methods that will help the project manager to effectively manage the impact of these stakeholders on the project. As projects get larger and more complicated, the role and influence of stakeholders grows too. A Practical Guide to Dealing with Difficult Stakeholders will provide your project teams with the basis for a more sophisticated and resilient approach to stakeholder management.
As stakeholder relationships and business in general have become increasingly central to the unfolding of stakeholder thinking, important new topics have begun to take centre stage in both the worlds of practitioners and academics. The role of project management becomes immeasurably more challenging, when stakeholders are no longer seen as simple objects of managerial action but rather as subjects with their own objectives and purposes. This book will aim to explain some of the complexities of project management and managerial relationships with stakeholders by discussing the practice of stakeholder engagement, dialog, measurement and management and the consequences of this practice for reporting and productivity, and performance within project management.
Are you struggling to engage your key stakeholders?Do you lose sleep the night before important meetings because you are worried about how things will turn out? Have you failed to complete an important project on time because you didn't know how to get people to stick to their commitments? If you would like to become better at influencing and persuasion, but don't know where to begin, then start here! "Stakeholder Management: 50 Quick and Easy Ways That you can Become Brilliant at Project Stakeholder Management" explains the essential steps to successful stakeholder management, using a step-by-step approach. You will learn: How to easily identify all of your key stakeholder groups How to quickly build enthusiasm and motivation How to get people to commit to your delivery dates How to create an army of advocates who support your project from start to finish When to turn on the charm and when to turn up the heat When to say no to difficult stakeholders. This is a no-nonsense, tips based book intended to be used to boost results. It can be read from cover to cover but is better off being used as a reference guide. The book supports the entire stakeholder management process and includes tips aimed at both beginners and more seasoned practitioners. Who is this book for? Those who stand to benefit most from this book include: Project management professionals, including Project Managers, Programme Managers, Project Directors, Portfolio Managers, Project Management Office (PMO) Managers Consultants, including Management Consultants, Business Consultants, Business Analysts, Requirements Managers, Independent Consultants and Business Owners Those with responsibility for managing resources, including Practice Managers, Line Managers and Resource Managers Business Managers and leaders, including Executive Management, Line Managers / Operations Managers with project responsibilities, Those with responsibility for project funding and benefits management, including Project Sponsors, Finance Directors, Project Directors, Account Managers, Account Directors New and aspiring managers looking to develop and progress their careers and needing to learn how to cultivate and develop business relationships. Table of Contents: How to get the most from this book Stakeholder Management 101 Stakeholder Management mistakes you need to avoid Stakeholder Identification tips Stakeholder Analysis tips Stakeholder Communication tips Stakeholder Management tips Stakeholder Relationship tips Frequently Asked Questions about Stakeholder Management Process Visuals About the author Quote from the author Bryan Barrow: "I wrote this book to address a gap that exists in the skill set of many people who work in the project management profession. For too long we have watched projects fail, despite the millions spent on project management tools, training and certification, and the billions wasted on failed and failing projects. "The underlying causes of so many failures is related to the way that people and groups communicate and collaborate. This is where we stand to make the greatest improvement, because stakeholder management is a topic that is only now getting the attention that it so desperately deserves."
This book shows how the modern corporation must meet the expectations of diverse constiutents who contribute to its existence and success, the stakeholders: resource providers, customers, suppliers, alliance partners, and social and political actors. It argues that the corporation must be seen as an institution engaged in mobilizing resources to create wealth and benefits for all its stakeholders.
In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of engaging the right stakeholders at the right time and understanding and managing their expectations. Unfortunately, most organisations have difficulty implementing such culture change, and need assistance and guidance to implement a consistent process for identification and management of stakeholders and their changing expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organisation from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organisation: 'how we do things around here', this book provides the 'road map' to help organisations achieve these objectives. The text has two specific purposes. Firstly, it is an 'how-to' book providing the fundamental processes and practices for improving stakeholder management in endeavours such as projects, and program management offices (PMO), it also gives guidance on organisational survival during mergers and acquisitions, preparing for the tender bidding, and marketing campaigns. Secondly, Lynda Bourne's book is for organisations that have recognised the importance of stakeholder engagement to their success, it is a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management with a series of guidelines and milestones for achieving the preferred level of maturity.
