Managing Corporate Social Responsibility in Action
Author: Frank de Bakker
Publisher: CRC Press
Published: 2016-05-13
Total Pages: 274
ISBN-13: 1317101855
DOWNLOAD EBOOKSince the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.