1.Business Economics : Meaning, Nature and Scope, 2. Micro and Macro Economics, 3 .Basic Problems of an Economy, 4. Role of Price Mechanism : Market Equilibrium, 5. Demand and Law of Demand, 6 .Elasticity of Demand and its Measurement, 7 .Production and Factors of Production, 8. Production Function, 9. Law of Return : Law of Variable Proportion, 10. ISO–Product Curve and its Characteristics, 11. Production Decision : Optimum Cost Combination, 12. Returns to Scale and Economies and Diseconomies of Scale, 13. Theory of Cost, 14. Market : Concept and Types, 15 .Perfect Competition (Price Determination & Equilibrium of Firm in Perfect Competition), 16. Monopoly and Price Discrimination, 17. Monopolistic Competition, 18. Oligopoly, 19. Theories of Distribution, 20. Wages, 21. Rent, 22. Interest, 23 .Profit.
1. Macro Economics, 2. National Income Accounting, 3. Concept of GDP and National Income, 4. Concept of Circular Flow of Income, 5. National Income : Definition, Measurement and Aggregates, 6. National Income and Economic Welfare, 7. National Income at Current Prices and Constant Prices : Nominal and Real Income and Limitation of GDP Concept, 8. Concepts of Actual GDP, Potential GDP and Aggregate Expenditure, 9. Say’s Law of Aggregate Expenditure or SAY’s Law of Market, 10. Keynesian Theory of Aggregate Expenditure : Equilibrium National Income, 11. Consumption function and Psychological Law of Consumption, 12. The Saving Function, 13. Investment Function, 14. Marginal Efficiency of Capital, 15. Investment Multiplier, 16. Theory of Accelerator, 17. Determination of Equilibrium National Income, 18. National Income Determination : A Three Sector Closed Economy Model, 19. National Income Determination : A Four Sector Open Economy Model, 20. Concept of Money in Modern Economy, 21. Role (Importance) of Money : In Capitalist, Socialist and Mixed Economies, 22. Money Supply : Monetary Aggregates, 23. Demand for Money, 24. Theory of Money : Quantity Theory and Cambridge Theory, 25. Liquidity Preference and Rate of Interest, 26. Creation of Credit by Banks, 27. Monetary Policy, Reserve Bank of India and Monetary Control or Monetary Policy of India.
1. Concept of Revenue, 2. Elasticity of Demand (Price Elasticity of Demand, Income Elasticity of Demand and Cross Elasticity of Demand), 3. Consumer Behaviour : Indifference Curve Analysis (Ordinal Utility Analysis : Consumer’s Equilibrium, Income, Price and Substitution Effects, Income and Price Consumption Curve and Engel’s Curve), 4. Revealed Preference Theory, 5. Isoquant or Equal Product Curve and Elasticity of Substitution, 6. Returns to Scale, 7. Theory of Production Costs, 8. Economies and Diseconomies of Scale, 9. Perfect Competition, 10. Demand and Supply Analysis, 11. Monopoly : Price Determination, Discrimination and Monopoly Control, 12. Imperfect and Monopolistic Competition : Price Determination, 13. Oligopoly, 14. Duopoly, 15. Pricing Public Utilities.
An excellent book for commerce students appearing in competitive, professional and other examinations 1.Indian Business Environment : Concepts, Components and Importance, 2. Environmental Analysis or Scanning, 3. National Income in India, 4. Savings and Investment in India, 5. Industrial Development of India, 6. Public and Private Sectors in India, 7. Foreign Trade in India, 8. Balance of Trade and Balance of Payments, 9. Money and Finance in India, 10 . Price Trends and Inflation, 11. Problem of Poverty, 12. Unemployment Problem in India, 13. Regional Imbalances, 14. Parallel Economy, 15. Industrial Sickness, 16. ndustrial Policy, Industrial Licensing and National Manufacturing Policy [New Industrial Policy, Industrial (Development and Regulation) Act. MRTP and Competition Act. 2001, 17. Monetary Policy of India, 18. Export-Import Policy of India or Foreign Trade Policy of India, 19. Fiscal Policy of India, 20. Privatisation and Disinvestment in India, 21. Foreign Exchange Management Act, 1999, 22. Foreign Capital, Collaboration and Multinational Corporations, 23. International Trading Environment, World Trade & Problems of Developing Countries, 24. Foreign Trade and Economic Growth, 25. General Agreement on Tariffs and Trade (GATT) and World Trade Organisation (WTO), 26. The World Bank (International Bank for Reconstruction and Development), 27. International Monetary Fund, 28. Devaluation, 29. United Nations Conference on Trade and Development (UNCTAD), 30. International Economic Grouping EU, EFTA, ASEAN, SAARC, SAPTA, 31. International Trade Agreements—GSP, GSTP and Counter Trade, 32. Twelfth Five Year Plan, 33. Social Injustice.
Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part A : Introductory Micro Economics 1.Micro Economics : An Introduction, 2. Central Problems of an Economy, 3. Consumer’s Equilibrium, 4. Demand and Law of Demand, 5. Price Elasticity of Demand, 6. Production Function : Returns to a Factor and Returns to Scale, 7. Production Costs, 8. Concepts of Revenue, 9. Producer’s Equilibrium : Meaning and Conditions, 10. Supply and Law of Supply, 11. Elasticity of Supply, 12. Different Forms of Market : Meaning and Features, 13. Market Equilibrium Under Perfect Competition and Effects of Shifts in Demand & Supply, 14. Simple Applications of Tools of Demand and Supply, Part B : Introductory Macro Economics 15. Macro Economics : Meaning, 16. Circular Flow of Income, 17. Concepts and Aggregates related to National Income, 18. Measurement of National Income, 19. Money : Meaning, Evolution and Functions, 20. Commercial Banks and Credit Creation, 21. Central Bank : Meaning and Functions, 22. Recent Significant Reforms and Issues in Indian Banking System : Privatisation and Modernisation, 23. Aggregate Demand, Aggregate Supply and Related Concepts (Propensity to Consume, Propensity to Save and Investment), 24. Short Run Equilibrium Output, 25. Investment Multiplier and its Mechanism, 26. Problems of Deficient and Excess Demand, 27. Measures to Correct Deficient Demand and Excess Demand, 28. Government Budget and Economy, 29. Foreign Exchange Rate, 30. Balance of Payment Accounts : Meaning and Components. Model Paper Board Examination Papers
An excellent book for commerce students appearing in competitive, professional and other examinations 1.Business Finance : Nature and Scope, 2. Financial Management : Nature and Scope, 3. Capital Budgeting and Investment Decisions, 4. Cost of Capital, 5. Capitalisation, 6. Capital Structure, 7. Dividend Policy , 8. Sources of Business Finance, 9. Financial Institutions, 10. Financial Planning, 11.Working Capital Management, 12. Capital Market, 13. New Issue (Primary) Market, 14. Secondary (Stock) Market, 15. Stock Exchanges of India, 16. Indian Money Market.
An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. international Communication Adopting to Global Business. SYLLABUS Unit I : Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication. Unit II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations. Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies. Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys. Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application. Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.
Part A : Introductory Micro Economics 1.Micro Economics : An Introduction, 2. Central Problems of an Economy, 3. Consumer’s Equilibrium, 4. Demand and Law of Demand, 5. Price Elasticity of Demand, 6. Production Function : Returns to a Factor and Returns to Scale, 7. Production Costs, 8. Concepts of Revenue, 9. Producer’s Equilibrium : Meaning and Conditions, 10. Supply and Law of Supply, 11. Elasticity of Supply, 12. Different Forms of Market : Meaning and Features, 13. Market Equilibrium Under Perfect Competition and Effects of Shifts in Demand & Supply, 14. Simple Applications of Tools of Demand and Supply, Part B : Introductory Macro Economics 15. Macro Economics : Meaning, 16. Circular Flow of Income, 17. Concepts and Aggregates related to National Income, 18. Measurement of National Income, 19. Money : Meaning, Evolution and Functions, 20. Commercial Banks and Credit Creation, 21. Central Bank : Meaning and Functions, 22. Recent Significant Reforms and Issues in Indian Banking System : Privatisation and Modernisation, 23. Aggregate Demand, Aggregate Supply and Related Concepts (Propensity to Consume, Propensity to Save and Investment), 24. Short Run Equilibrium Output, 25. Investment Multiplier and its Mechanism, 26. Problems of Deficient and Excess Demand, 27. Measures to Correct Deficient Demand and Excess Demand, 28. Government Budget and Economy, 29. Foreign Exchange Rate, 30. Balance of Payment Accounts : Meaning and Components. Model Paper Board Examination Papers
1.Economic Development : Meaning, Measurement, Indicators and Determinants,2. Underdeveloped (Developing) Economy—Concept of Underdevelopment, 3. Human Development, 4. Indian Economy on the Eve of Independence (Colonial Economy), 5. Structure and Basic Features of Indian Economy, 6. Evaluation of India’s Economic Planning, 7. Import Substituting Industrialisation, 8. Economic Reforms in India : Liberalisation, Privatisation & Globalisation, Demonetisation and GST, 9. Growth, Development and Structural Change in India, 10. Various Means of Transport : Road, Rail, Water and Air, 11. Changes in Policy Perspective in the Role of Institutional Framework After 1991, 12. Economic Growth and Distribution in India, 13. Problems of Poverty in India, 14. Unemployment in India, Nature, Extent and Employment Policy, 15.Economic Development and Environment, 16.Agriculture Growth and Performance in India, 17. Land Tenure and Reforms : Agricultural Holding and Consolidation, 18. Plans and Agriculture Development : Green Revolution, 19. Technological Change and Development in Agriculture (Agriculture Mechanisation), 20. Agricultural Price Policy, 21. Food Problem, Food Policy, Public Distribution System and Food Security, 22. Prominent Large Scale Industries of India—Cotton Textile, Jute, Sugar, Iron and Steel and Cement, 23. Micro, Small and Medium Enterprises (MSMEs) in India, 24. Foreign Trade of India, 25. India and the World Trade Organisation (WTO), 26. Role of Foreign Direct Investment in India.
