Proceedings of the 1993 World Marketing Congress

Proceedings of the 1993 World Marketing Congress

Author: M. Joseph Sirgy

Publisher: Springer

Published: 2015-06-20

Total Pages: 674

ISBN-13: 3319173235

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This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Research Handbook on Export Marketing

Research Handbook on Export Marketing

Author: Craig C. Julian

Publisher: Edward Elgar Publishing

Published: 2014-12-31

Total Pages: 449

ISBN-13: 1781954399

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The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through


Handbook of Marketing Strategy

Handbook of Marketing Strategy

Author: Venkatesh Shankar

Publisher: Edward Elgar Publishing

Published: 2012

Total Pages: 529

ISBN-13: 1781005222

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.


The Perception of Quality

The Perception of Quality

Author: George N. Kenyon

Publisher: Springer

Published: 2014-11-25

Total Pages: 269

ISBN-13: 1447166272

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Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.


Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Author: Werner Ria Murhadi

Publisher: Springer Nature

Published: 2023-02-11

Total Pages: 1219

ISBN-13: 9464630086

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This is an open access book. The INSYMA 19 will be the first INSYMA to be held in a hybrid format; the offline event will be held in Bali, Indonesia. Bali is chosen as the location of the INSYMA because it is known as Indonesia’s most famous tourist destination, not only for domestic but also for foreign tourists. Both offline and online presenters are welcome to contribute to this year’s conference. This is an open access book.


Strategy

Strategy

Author: David Faulkner

Publisher: Taylor & Francis

Published: 2002

Total Pages: 536

ISBN-13: 9780415251518

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This is the most comprehensive collection to date on all aspects of strategy. The articles selected here discuss key themes, including:* different conceptions of strategy, such as the classical, rational models of Porter, the empirical, emergent emphasis of Mintzberg, and the competence based models of Grant and others * the relationship between strategy and other subjects including economics and organizational studies * scenario planning, networks, strategic groups and knowledge, and other key new developments * the implications of globalization and international management * key strategic decisions including diversification and mergers and acquisitionsWith a new introduction by the editor and an extensive index, this collection is an invaluable reference tool and teaching aid.


Environmental Risk and Corporate Behaviour

Environmental Risk and Corporate Behaviour

Author: Rui Xue

Publisher: Frontiers Media SA

Published: 2024-09-19

Total Pages: 446

ISBN-13: 2832554466

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The accelerating global climate change risk highlights the importance of a quick transition towards a “cleaner” world. Although steady progress has already been made globally, substantial improvement cannot be achieved without sufficient financial support, especially during the post-COVID-19 recovery period, where countries worldwide have to prioritize the economic recovery which might limit the support for climate change mitigation and adaptation. Firms are the main greenhouse gas emitters and their contributions to the green transition thus are of vital importance to achieving a low-carbon transition. However, firms normally lack motivation to make green efforts, even worse, the business lockdowns and the supply chain disruptions during the pandemic have further weakened their already minimal commitment to mitigating climate change risks.