Management of New Product Launches and Other Marketing Projects
Author: Michael W. Lodato Ph. D.
Publisher: AuthorHouse
Published: 2008
Total Pages: 150
ISBN-13: 1434390845
DOWNLOAD EBOOKIt is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with a clearly articulated project management methodology. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects.