Interpretive Planning

Interpretive Planning

Author: Lisa Brochu

Publisher: Rowman & Littlefield

Published: 2014-03-14

Total Pages: 193

ISBN-13: 1538196026

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This second edition of Interpretive Planning: The 5-M Model for Successful Planning Projects draws from the author's more than three decades of experience in creating interpretive plans, and explains the process she has taught to hundreds of interpreters. This book can be a valuable tool for those wishing to develop an interpretive plan as well as those aspiring to work as a consultant or planner.


Qualitative Research in Marketing and Management

Qualitative Research in Marketing and Management

Author: Chris Hackley

Publisher: Routledge

Published: 2019-12-09

Total Pages: 239

ISBN-13: 0429822790

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This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.


Foundations of Qualitative Research

Foundations of Qualitative Research

Author: Jerry W. Willis

Publisher: SAGE Publications

Published: 2007-01-26

Total Pages: 481

ISBN-13: 1544302770

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"Willis catches the student up on relevant aspects of philosophy, empiricism, history, and prevailing political influences. This building of chronology is so valuable for students in understanding the origins of specific schools of thought in relations to a paradigm." —Heather T. Zeng, NACADA Foundations of Qualitative Research introduces key theoretical and epistemological concepts replete with historical and current real-world examples. Author Jerry W. Willis provides an invaluable resource to guide the critical and qualitative inquiry process written in an accessible and non-intimidating style that brings these otherwise difficult concepts to life. Key Features: Covers the conceptual foundations of interpretive, critical, and post-positivist paradigms: A thorough background of theory and social inquiry is given by looking at the development of each paradigm throughout history. Provides real-world examples: Cases illustrate different approaches to the same research problem so that students can better understand the contrasting features of these paradigms. Introduces seven qualitative research frameworks: In-depth coverage is provided on Altheide and Johnson′s Analytic Realism; Denzin and Lincoln′s Interpretive Perspective; Eisner′s Connoisseurship Model of Inquiry; Semiotics; the Phenomenological Psychological Model; Poststructuralism and Postmodernism; and Symbolic Interactionism. Offers general guidelines for qualitative research: Conceptually covers the best practices, approaches to data analysis, and interpretation of qualitative research. Examines emergent methods in qualitative research: New research areas such as PAR, emancipatory research, and participatory design research are included, as well as exemplary journal articles to further illustrate how theory links to research practice. Intended Audience: This text is designed for advanced undergraduate and graduate students taking their first or second qualitative research methods course in the fields of Education, Psychology, and the Health and Social Sciences. It is also an excellent theory companion supplement to the more applied qualitative methods text.


Conducting Interpretive Policy Analysis

Conducting Interpretive Policy Analysis

Author: Dvora Yanow

Publisher: SAGE

Published: 2000

Total Pages: 124

ISBN-13: 9780761908272

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This is a guide to interpretative techniques and methods for policy research. The author describes what interpretative approaches are and what they can mean to policy analysis, and then shifts the frame of reference from thinking about values as costs and benefits to thinking about them more as a set of meanings.