Canadiana
Author:
Publisher:
Published: 1991
Total Pages: 1394
ISBN-13:
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Author: New York Public Library. Research Libraries
Publisher:
Published: 1979
Total Pages: 554
ISBN-13:
DOWNLOAD EBOOKAuthor: Library of Congress
Publisher:
Published: 1977
Total Pages: 1038
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1983
Total Pages: 940
ISBN-13:
DOWNLOAD EBOOKIncludes entries for maps and atlases.
Author: Library of Congress
Publisher:
Published: 1970
Total Pages: 644
ISBN-13:
DOWNLOAD EBOOKA cumulative list of works represented by Library of Congress printed cards.
Author: Library of Congress
Publisher:
Published: 1979
Total Pages: 1036
ISBN-13:
DOWNLOAD EBOOKAuthor: Martial Pasquier
Publisher: Routledge
Published: 2012-03-12
Total Pages: 273
ISBN-13: 1136504591
DOWNLOAD EBOOKThe fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Author: Jean Joseph Louis BLANC
Publisher:
Published: 1848
Total Pages: 158
ISBN-13:
DOWNLOAD EBOOKAuthor: Paul Otlet
Publisher: Elsevier Publishing Company
Published: 1990
Total Pages: 280
ISBN-13:
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