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Author: Sammye Johnson
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Published: 2000
Total Pages: 0
ISBN-13: 9780844233567
DOWNLOAD EBOOKPresents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c
Author: Angharad Lewis
Publisher: Laurence King Publishing
Published: 2012-08-31
Total Pages: 281
ISBN-13: 1786270994
DOWNLOAD EBOOKThe process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.
Author: David Stam
Publisher: Routledge
Published: 2014-03-05
Total Pages: 291
ISBN-13: 1317817133
DOWNLOAD EBOOKInside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
Author: Mary Hogarth
Publisher: Routledge
Published: 2018-04-17
Total Pages: 308
ISBN-13: 1315464551
DOWNLOAD EBOOKBusiness Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
Author: Kiah Thomas
Publisher: Chronicle Books
Published: 2022-04-05
Total Pages: 237
ISBN-13: 1797217267
DOWNLOAD EBOOKKenneth Oppel meets Andrew Clements in this riveting middle grade novel that will capture fantasy and fiction lovers alike as it thoughtfully explores the power of summoning, other worlds, and consumerism versus necessity. Arresting, fast-paced, and thought-provoking, this nonstop middle grade adventure turns familiar magic upside down and inside out. In the world of Elipsom, the ability to Call, or summon objects, is a coveted, crucial skill, revered among its people as both a powerful tool and an essential way to sustain life. But despite an elite family history, a phenom for an older sister, a best friend who is set to join the Council of Callers, and his mother's steely insistence that he learn to Call, Quin doesn't have the gift—an embarrassment made worse when his mother gets his sister to cheat for him on his Calling exam. But everything changes in a moment of frustration when Quin, instead of summoning an object, makes something disappear. And what's more, he quickly discovers that the objects Callers bring into their world aren't conjured at all but are whisked away from another world and a people who for years have had their lives slowly stolen from them. Now Quin must team up with Allie, a girl who's determined to stop this unfair practice, and decide whether he should remain loyal to his family or betray them—and save the world. In a story that explores some of the most crucial topics of our time—our relationship to consumerism, the exploitation of natural resources, colonialism, and the consequences of wanting more than we need—magic is sought, and truth is found. THOUGHT-PROVOKING FANTASY: With its lush landscapes, towering metropolises, and hint of futurism, the distinctive look and feel of this world is familiar and strange in all the right ways. RICH THEMES: This book explores complex topics—taking what you want versus what you need, colonialism, coming of age, and what different worlds owe each other in light of their common humanity. It takes a deep, thoughtful look at essential issues and, in doing so, takes after some of the best works the fantasy genre has to offer. PAGE-TURNER: This perfectly paced page-turner of a book by debut author Kiah Thomas will be a joy for middle grade readers who love immersive adventure and fantasy stories. Perfect for: Middle grade readers, Fantasy fans, Educators and librarians
Author: Simon Das
Publisher: Routledge
Published: 2021-05-05
Total Pages: 182
ISBN-13: 1000367738
DOWNLOAD EBOOKThis book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
Author: John Morrish
Publisher: Psychology Press
Published: 2003
Total Pages: 289
ISBN-13: 0415303818
DOWNLOAD EBOOKMagazine Editingexamines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book. Approaching the editorial role from a practical perspective, this book provides advice on such areas as: * Becoming an editor * Working with publishers * Creating a successful editorial strategy * Managing the editorial team * Design and Production issues * Drawing up an editorial budget * The Legal Framework * New Technology and on-line publishing John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.
Author: Jason Whittaker
Publisher: Routledge
Published: 2009-05-07
Total Pages: 206
ISBN-13: 1135249296
DOWNLOAD EBOOKMagazine Production is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.
Author: Thomas A. Williams
Publisher: Sentient Publications
Published: 2002-10
Total Pages: 340
ISBN-13: 9781591810032
DOWNLOAD EBOOKWilliams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Author: Lorraine Phillips
Publisher:
Published: 2013
Total Pages: 196
ISBN-13: 9780988953505
DOWNLOAD EBOOKIf you're serious about publishing a digital magazine, then look no further. Publish Your First Digital Magazine is a must-read for all the creatives who are passionate about sharing a message with their audience and looking for innovative ideas, strategies, tools and techniques they can use to do so. Covering flip books, apps, online newsstands and blog-style magazines, you will learn: magazine business fundamentals, how to create an editorial philosophy, how to build an editorial calendar, places where content and images can be found, the different ways a digital magazine can be monetized and the tools that will be necessary for producing a digital publication. Additional topics include: how to effectively use social media to connect with your audience, considerations for setting up a website or blog and search engine optimization techniques that can help improve your magazine's visibility on the Web. For more information, please visit www.firstdigitalmagazine.com.
