Magazine Advertising in Life during World War II
Magazine Advertising in Life during World War II

Author: Monica Brasted

Publisher: Lexington Books

Published: 2018-03-01

Total Pages: 263

ISBN-13: 149855248X

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Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women’s studies.

All-Out for Victory!
All-Out for Victory!

Author: John Bush Jones

Publisher: UPNE

Published: 2009-07-15

Total Pages: 338

ISBN-13: 1584658339

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A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations

Manipulating Images
Manipulating Images

Author: Tawnya J. Adkins Covert

Publisher: Lexington Books

Published: 2011-03-03

Total Pages: 198

ISBN-13: 0739169262

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Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.

The Marketing of World War II in the US, 1939-1946
The Marketing of World War II in the US, 1939-1946

Author: Albert N. Greco

Publisher: Springer Nature

Published: 2020-06-10

Total Pages: 161

ISBN-13: 3030395197

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From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

American Women During World War II
American Women During World War II

Author: Doris Weatherford

Publisher: Routledge

Published: 2009-10-16

Total Pages: 552

ISBN-13: 1135201900

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American Women during World War II documents the lives and stories of women who contributed directly to the war effort via official and semi-official military organizations, as well as the millions of women who worked in civilian defense industries, ranging from aircraft maintenance to munitions manufacturing and much more. It also illuminates how the war changed the lives of women in more traditional home front roles. All women had to cope with rationing of basic household goods, and most women volunteered in war-related programs. Other entries discuss institutional change, as the war affected every aspect of life, including as schools, hospitals, and even religion. American Women during World War II provides a handy one-volume collection of information and images suitable for any public or professional library.

The Handbook of Magazine Studies
The Handbook of Magazine Studies

Author: Miglena Sternadori

Publisher: John Wiley & Sons

Published: 2020-02-28

Total Pages: 496

ISBN-13: 1119151554

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A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

Visions of War
Visions of War

Author: M. Paul Holsinger

Publisher: Popular Press

Published: 1992

Total Pages: 220

ISBN-13: 9780879725563

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For Americans World War II was "a good war," a war that was worth fighting. Even as the conflict was underway, a myriad of both fictional and nonfictional books began to appear examining one or another of the raging battles. These essays examine some of the best literature and popular culture of World War II. Many of the studies focus on women, several are about children, and all concern themselves with the ways that the war changed lives. While many of the contributors concern themselves with the United States, there are essays about Great Britain, Canada, France, Germany, Poland, Russia, and Japan.

The Story Behind Rosie the Riveter
The Story Behind Rosie the Riveter

Author: Mary Elizabeth Bratton Yeager

Publisher:

Published: 2005

Total Pages: 248

ISBN-13:

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[Author's abstract] This thesis uses qualitative narrative analysis to examine samples of advertisements published in Life magazine during 1939 and 1947 to see how women's roles were portrayed and if these portrayals changed. In addition, oral histories were conducted with 21 Rosies, women who worked during World War II, to see if the advertisements were effective, or if there were other reasons that they decided to take jobs during the war. Differences were expected because women's roles in society changed dramatically during World War II. A lesson in each advertisement told women readers what they could do with their lives to achieve a happy ending. A significant change in the messages within the advertisements was found. Specifically, nearly a fifth of the advertisements in 1947 mentioned that women worked outside the home, depicting them in a "supermom" role. None of the advertisements in 1939 did this. The messages in the remaining ads in both 1939 and 1947 told women that they should be wives, caregivers, and homemakers. The results of the interviews suggest four reasons why women took war time jobs previously not available to them. While advertising factored in to their decisions, other stronger influences included the desire to demonstrate support for their family or friends in the Armed Services, because their neighbors, friends, and relatives were doing so, and the high wages at war plants. After the war, some women returned home, but half continued to work (U.S. Bureau of the Census, 1960). These women had three-dimensional lives, just as the women shown in nearly a fifth of the 1947 advertisements. They were wives, mothers, homemakers, and had jobs outside the home.

Advertising at War
Advertising at War

Author: Inger L Stole

Publisher: University of Illinois Press

Published: 2012-11-05

Total Pages: 283

ISBN-13: 025203712X

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Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.