Luxe inferno
Luxe inferno

Author: Dr. Mahul Brahma

Publisher: BlueRose Publishers

Published: 2020-04-20

Total Pages: 112

ISBN-13:

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Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.

Bharat, A Luxe Story
Bharat, A Luxe Story

Author: Dr Mahul Brahma

Publisher: Blue Rose Publishers

Published: 2024-02-01

Total Pages: 77

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Bharat, A Luxe Story is an authoritative, research-based anthology of essays exploring various facets of luxury from the perspectives of Sociology, Philosophy, Anthropology, History, Politics, and Economics, revolving around India, that is Bharat, to find a deeper meaning of luxe beyond the myopic ‘price tag’ and towards democratisation of luxury. It is the 10th book of Professor Mahul Brahma launched in the UK, commemorating two decades of his journey as a luxury commentator and columnist. It captures the centuries-old love affair between Bharat and global luxury brands. From Cartier’s Patiala Necklace with 234.5 carat De Beers diamond to custom-made Louis Vuittons and Rolls Royces, Bharat has been the epicentre of branded luxury. The book traces the evolution of luxury in Bharat with the passage of time and change of perspective of Indians, redefining the mythic value of luxury. It traces the passage of Bharat, all set to become USD 10-trillion economy, from the dazzling loud luxury to new-age revolution of quiet luxury.

The Quiet Luxe
The Quiet Luxe

Author: Dr Mahul Brahma

Publisher: Blue Rose Publishers

Published: 2023-12-02

Total Pages: 46

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The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance, legacy, aesthetics, subliminal ego, and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty, art, design and aesthetics. It deep dives into the strategic perspective of leading luxury brands, which cater to both “quiet luxury” and “loud luxury” consumers -- Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas, the Richie Rich, who only flaunt to those who can afford.

Aesthetic Leadership in Luxury
Aesthetic Leadership in Luxury

Author: Dr Mahul Brahma

Publisher: Blue Rose Publishers

Published: 2023-05-23

Total Pages: 51

ISBN-13:

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The book is a research-based manual for a CXO as well as an organisation to transform into an Aesthetic Leader. This book aims at understanding the origin and scope of aesthetic leadership and includes my lectures delivered in the United Kingdom. The book explores the uniqueness of businesses that are dependent on beauty, art, design and why these need unique leadership acumen wherein the leader himself or herself has to be an integral part of generating the competitive advantage – aesthetics. It also explores the strategic perspective of leading luxury brands with a certain finesse that only aesthetics can provide, especially while handling multi-billion-dollar ‘Quite Luxury’ with Aesthetes and Connoisseurs. It explains how an organisation needs to restructure itself towards creative- and aesthetic-centricity in luxury. The book explains the role of disruptors from technology space like Apple wherein design and aesthetic-obsessive behaviour of a true aesthetic leader Steve Jobs is the core competency for charging super premium, behaving just like a luxury brand. The book is a comprehensive narration of the story of aesthetic leadership in luxury along the various strategy contours of art, beauty, design, creativity and of course, aesthetics.

Mostly Missing: Be Silly Be Slow
Mostly Missing: Be Silly Be Slow

Author: Prof (Dr.) Mahul Brahma

Publisher: Blue Rose Publishers

Published: 2022-10-12

Total Pages: 40

ISBN-13:

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The two critical aspects that go mostly missing in experiencing our lives fully as we become more and more mature are slowness and silliness. There is not much literature on these two vital aspects of our lives that is mostly looked down upon in a world dominated by speed and seriousness, or the act of it. Yes, being dead serious or acting so is the only acceptable solution if you want to be taken seriously by your family, friends and peers. Along the way unwittingly your professional life has been mixed with your personal life. The concept of work from home has eliminated the blurred line between professional and personal space. Seriousness finds entry into a space that is meant to be silly, and the fast pace enters a life that is meant to be slow. Slowness and silliness thus have no room left in your office-home space. This book, in two parts, explores these two vital elements of our lives that are on the verge of extinction…being silly and being slow...that are mostly missing! #BeSilly #BeSlow

Song on the nowhere road
Song on the nowhere road

Author: Subhojit kar

Publisher: BlueRose Publishers

Published: 2020-05-25

Total Pages: 268

ISBN-13:

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The ‘Song on the nowhere road’ is a novel about the heart-rending trauma of unrequited love. Set in Bangalore in the early nineties, it traces the life of the bachelor protagonist, Ananto Roy, a young corporate executive with a penchant for English literature and rock-music. Working in a government owned company, he comes into contact with a variety of friends and acquaintances whose foibles and romantic flings bring out various shades of interpersonal relationships in the diverse cultural milieu of modern-day urban India. Falling in love with the bewitchingly charming, but unattainable Sini Menon, Ananto finds his very world shaken to its roots which forces him to ask profoundly disturbing questions.

My dear students
My dear students

Author: Arindam Dasgupta

Publisher: Blue Rose Publishers

Published: 2022-12-07

Total Pages: 79

ISBN-13:

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After a long time comes a book that is solely dedicated to the students from cover to cover. It poignantly deals with the sole mission of uplifting the youth to their limitless possibilities by tweaking their habits and rituals in an easy and simple way that everyone can follow. This book not only addresses the importance of goals one must have but emphasizes the process to reach them. This book is purposefully written to develop all the capacities of the students such as academic, social, physical, moral, aesthetic, and spiritual in a holistic way. It's short and crisp but full of golden nuggets of wisdom that will serve like an energy drink to quickly replenish any student's craving for motivation and success. A must-read for every youth soul to bring their A-game in every sphere of life and carve out a productive being.

Fibre2Fashion - Textile Magazine - December 2018
Fibre2Fashion - Textile Magazine - December 2018

Author: Fibre2Fashion

Publisher: Fibre2Fashion

Published: 2018-12-01

Total Pages: 136

ISBN-13:

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The December 2018 issue of Fibre2Fashion looks at trends driving the textile processing sector of the industry, particularly two of its stages: dyeing and printing. It is because these two phases are seeing the most R&D work, not to speak of having a bearing on the preceding phases of textile processing. The issue then jumps to another sector of the textiles and apparel industry that embodies sustainability as it ought to have been: handloom-handmade. This is presented in the form of a collection of case studies, field reports and interviews. Of course, regular features are also covered. Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.