Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
A multidecadal cooling is known to have occurred in Europe in the final decades of the sixteenth-century. It is still open to debate as to what might have caused the underlying shifts in atmospheric circulation and how these changes affected societies. This book is the fruit of interdisciplinary cooperation among 37 scientists including climatologists, hydrologists, glaciologists, dendroclimatologists, and economic and cultural historians. The known documentary climatic evidence from six European countries is compared to results of tree-ring studies. Seasonal temperature and precipitation are estimated from this data and monthly mean surface pressure patterns in the European area are reconstructed for outstanding anomalies. Results are compared to fluctuations of Alpine glaciers and to changes in the frequency of severe floods and coastal storms. Moreover, the impact of climate change on grain prices and wine production is assessed. Finally, it is convincingly argued that witches at that time were burnt as scapegoats for climatic change.
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
"Lynn Nottage's work explores depths of humanness, the overlapping complexities of race, gender, culture and history-and the startling simplicity of desire-with a clear tenderness, with humor, with compassion." -Paula Vogel, Pulitzer Prize-winning playwright Intimate Apparel: "Thoughtful, affecting new play . . . with seamless elegance."-Charles Isherwood, Variety Fabulation: "Robustly entertaining comedy . . . with punchy social insights and the firecracker snap of unexpected humor."-Ben Brantley, The New York Times With her two latest plays, "exceptionally gifted playwright" (New York Observer) Lynn Nottage has created companion pieces that span 100 years in the lives of African American women. Intimate Apparel is about the empowerment of Esther, a proud and shy seamstress in 1905 New York who creates exquisite lingerie for both Fifth Avenue boudoirs and Tenderloin bordellos. In Fabulation Nottage re-imagines Esther as Undine, the PR-diva of today, who spirals down from her swanky Manhattan office to her roots back in Brooklyn. Through opposite journeys, Esther and Undine achieve the same satisfying end, one of self-discovery. Lynn Nottage's plays include Crumbs from the Table of Joy; Mud, River, Stone; Por' Knockers; Las Menias; Fabulation and Intimate Apparel, for which she was awarded the Francesca Primus Prize and the American Theatre Critics/Steinberg New Play Award in 2004. Her plays have been produced at theatres throughout the country, with Intimate Apparel slated for 16 productions during the 2005a__2006 season.
Visitors cause trouble for a pair of suburbanites in this Pulitzer Prize–winning play by the author of Who’s Afraid of Virginia Woolf?. Wealthy middle-aged couple Agnes and Tobias have their complacency shattered when their longtime friends Harry and Edna appear at their doorstep. Claiming an encroaching, nameless “fear” has forced them from their own home, these neighbors bring a firestorm of doubt, recrimination and ultimately solace, upsetting the “delicate balance” of Agnes and Tobias’s household . . . In recent years, A Delicate Balance has enjoyed many and new stunning revivals, running now, including a Broadway production in 1996, which won the Tony Award for Best Revival, and another at the Alameida Theatre in London in 2011. “Theatrical fireworks.” —The New York Times
Violent Becomings conceptualizes the Mozambican state not as the bureaucratically ordered polity of the nation-state, but as a continuously emergent and violently challenged mode of ordering. In doing so, this book addresses the question of why colonial and postcolonial state formation has involved violent articulations with so-called ‘traditional’ forms of sociality. The scope and dynamic nature of such violent becomings is explored through an array of contexts that include colonial regimes of forced labor and pacification, liberation war struggles and civil war, the social engineering of the post-independence state, and the popular appropriation of sovereign violence in riots and lynchings.
This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's car" to "going green" is discussed. Milestone projects and technologies such as early batteries, hydrogen and bio-mass fuel cells, the upsurge of hybrid vehicles, and the various regulations and market forces that have shaped the industry are also covered.
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors – fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
