This books covers new aspects of location strategies and site selection through globalization. It elaborates real estate specific requirements to the planning and analysis process of industrial corporations in an international environment. It explains methods relevant for professionals in the field and discusses in detail an extensive list of site selection criterias. The book is built on existing and broadly recognized research and accelerates this know-how in an real reastate and international context. The challenges for location strategies as well as management alternatives for practitioners are shown and explained through practical examples.
This title enriches both areas of research, finance and international management to analyze the choice of location and value creation in mergers and acquisitions. Our research answers the following question: What are the determinants of the location and value creation in mergers and acquisitions?
While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Strategic Workforce Planning is a practical guide to effectively assess, manage and prepare for current and future workforce requirements. It demystifies the often complex and seemingly technical world of strategic workforce planning to explain what it is, why it's necessary and most importantly, how to do it. Packed full of advice and real-world examples, Strategic Workforce Planning is a playbook for workforce planning from beginning to end. It enables HR professionals to answer core business questions including how do I analyze future hiring demand? How do I assess what skills will be required in the future? How should I prioritize investments like training and development? How do I assess the supply of talent around the world? How do I identify the business drivers that impact workforce demand? It also covers the impact of artificial intelligence (AI), automation and machine learning on the global workforce and how to deal with these implications. Whether you're a start-up, small business or a large corporate, this book will show you how to align people strategy with company strategy to ensure your organization maintains its competitive advantage.
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Opportunistic networking, by definition, allows devices to communicate whenever a window of opportunity is available. Many emerging technologies employ opportunistic exchanges of information. This book addresses this trend in communications engineering, taking into account three specific areas—vehicular, device-to-device (D2D), and cognitive radio—while describing the opportunistic communication methods of each. From smart homes to smart cities, smart agriculture to never-die-networks and beyond, the text explores the state of the art of opportunistic networking, providing the latest research, developments, and practices in one concise source.
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. The Routledge Companion to the Geography of International Business explores the nature and scope of inter-disciplinary work between Economic Geography and International Business in explaining the central issues in the international economy. Contributions written by leading specialists in each field (including some chapters written by inter-disciplinary teams) focus on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations. Topics covered include the internationalisation of service industries, the influence of location on the competitiveness of firms and the economic dynamism of regions and where economic activity takes place and how knowledge, goods and services flow between locations. The book examines the areas for fruitful inter-disciplinary work between International Business and Economic Geography and sets out a road map for future joint research, and is an essential resource for students and practitioners of International Business and Economic Development.
The success of first and second generation wireless systems has paved the way for further research opportunities towards the next generation systems. The two standards GSM and IS-95 based on TDMA and CDMA respectively, have deeply influenced our system-level understanding, bringing new perspectives on the problems associated with wireless networks and potential for innovations. This volume presents the proceedings of the second workshop on multiaccess, mobility and teletraffic for personal communications held in May 1996 in Paris, France where some important subjects on the next generation systems have been treated. These include topics dealing with information theoretic aspects, channel modeling, diversity, interference control, resource allocation, power control, packet multi-access, stochastic modeling of mobility and traffic, and wireless network control. The selected topics in this workshop and their presented set of solutions reflect the richness of the problems in wireless communications. Indeed, development of theoretical frameworks with considerable attention to the peculiar environment of wireless communications has been the prime objective of this workshop. To elaborate, consider the problem of multi-access methods which remains a challenge for researchers. A complete evaluation of an access scheme must consider different aspects such as propagation, interference, mobility and traffic modeling. Some common bases, paradigms and models are needed. For example, today, we do not have a common archetype like the A WGN channel as in classical statistical communication. Clearly, there is a need for justified assumptions and models.
