Living Brand India
Living Brand India

Author: Dr. Sushant Sharma

Publisher: Author's Ink Publications

Published: 2023-03-16

Total Pages: 188

ISBN-13: 9392665466

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The world is expecting India to lead it in near future, but does India have a noose to bind the world together? Just as our heritage and culture helped him and many other NRIs run successful businesses, he has found a path which can be adopted for individual success and through which India can become the ‘Modern Golden Bird.' Dr. (Vaidya) Santosh Sharma hails from a tiny village in the rejuvenating mountainous state of Himachal Pradesh, India. While living in Kalka, he pursued his studies and gained his initial life experiences in Chandigarh, and as society demanded, he started working late 20th century at a nearby private firm. In 1997, at the age of 38, his soul forced him to break the traditional norms and make a landmark decision to shift his base to Europe along with his family. There on, he started the tough journey of rediscovering and sharing the story of India, and its heritage and culture with Eastern Europe by opening a small Indian shop, Szep Kis India (Little Beautiful India) with his wife, Mrs. Kamlesh Sharma, in Budapest. Today, Szep Kis India is the oldest and biggest Indian store in Hungary and even offers exotic products from other countries. Dr. Sushant Sharma is a young medical doctor who hails from the rolling hills of the lesser Himalayas. His passion for writing led to the creation of the psychological crime thriller, Projekt Nowhere , published with Garuda Prakashan. With his love for India, its heritage and culture, and to propagate the same among the young generation, he collaborated with Dr. (Vaidya) Santosh Sharma to pen down the exemplary story of an entrepreneur who built his business in Europe based on Indian roots.

Living Worth
Living Worth

Author: Stefan Ecks

Publisher: Duke University Press

Published: 2022-02-04

Total Pages: 179

ISBN-13: 1478022280

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In Living Worth Stefan Ecks draws on ethnographic research on depression and antidepressant usage in India to develop a new theory of value. Framing depressive disorder as a problem of value, Ecks traces the myriad ways antidepressants come to have value, from their ability to help make one’s life worth living to the wealth they generate in the multibillion-dollar global pharmaceutical market. Through case studies that include analyses of the different valuation of generic and brand-name drugs, the origins of rising worldwide depression rates, and the marketing, prescription, and circulation of antidepressants, Ecks theorizes value as a process of biocommensuration. Biocommensurations—transactions that aim or claim to make life better—are those forms of social, medical, and corporate actions that allow value to be measured, exchanged, substituted, and redistributed. Ecks’s theory expands value beyond both a Marxist labor theory of value and a free market subjective theory, thereby offering new insights into how the value of lives and things become entangled under neoliberal capitalism.

Living and Working in India
Living and Working in India

Author: Kris Rao

Publisher: How To Books

Published: 2008-04-25

Total Pages: 187

ISBN-13: 1848032803

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As well as being a fascinating country, with a rich and varied culture, India is emerging as a major world economy. More and more people are going there to live and work. The purpose of this book is to ease the transition between western and Indian cultures. If you are going to India to do business or for long-term employment, or are being relocated there by your company, this book will tell you all you need to know to help you and your family settle quickly into your new environment - and to ensure that it is the experience of a lifetime.Beginning with an overview of the history of India, its geographical divisions, political system, religions, languages and ethnic and cultural divisions, this comprehensive guide goes on to provide detailed information on: how to get a work permit and find a job; Indian work practices, employment rights and benefits; taxes and pensions; the Indian health care system; how to set up a business and set up a company; how to buy or rent a property; what the cost of living is like; how to open a bank account and obtain a credit card; expatriate and Indian lifestyles; entertainment and leisure in India; Indian customs and habits food - the regional variations and local delicacies; and raising and educating your children.

Sustainable India: Towards 2075: Roadmap for harmonious living in 150 blue green cities
Sustainable India: Towards 2075: Roadmap for harmonious living in 150 blue green cities

Author: Palash Tayal

Publisher: Clever Fox Publishing

Published:

Total Pages: 580

ISBN-13:

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Embark on a journey into the future with "Sustainable India," a revolutionary blueprint that charts the course for India's transformation into a sustainable superpower in 50 years. In this pioneering work, the author unveils a novel strategy that places sustainability at the forefront of India's national objectives, ultimately leading to the creation of the world's first sustainable economy and ecosystem. Central to the book's proposal is the establishment of 130-150 equal high-rise, mixed-use blue-green cities as the linchpin of India's sustainability journey. The move enables large scale natural farming (~100 Mha), dense forests over 55% of land area and an extensive network of rivers, lakes, and canals. It also triggers a reversal to natural products, materials, and supply chains while nurturing a culture of minimalism. Simultaneously, it lays the foundation for a green transportation system and revitalization of the countryside. As India urbanizes, the book envisions a systematic dissemination of family planning, progressive asset ownership, minimum wages, healthy work policies, and social security. The book provides detailed strategies and transformation plans for each sector within industrials, manufacturing and services. By reorienting towards sustainability, the author demonstrates how production requirements can be minimized, domestic enterprises can gain a competitive edge, and the power of the people can be harnessed. Furthermore, "Sustainable India" illuminates the path towards a future with sustainable energy balance. The transformation is meticulously outlined in four phases, detailing government investments, industrial consolidation and expansion, infrastructure development and relocation, changes in trade, employment and wages. Based on the bottom up interlinked country model, India emerges as an independent economy with a real GDP of ~$28 trillion (2020 prices) by 2075. A high quality of life becomes a reality for every citizen, and India stands in perfect harmony with its environment. The book presents the World’s First Comprehensive and Empirical Model of Sustainability, defining the frontier of human knowledge & capabilities, altruism, health & environmental consciousness. The model has been developed using leading research, data and methodologies.

Living Brands: Collaboration + Innovation = Customer Fascination
Living Brands: Collaboration + Innovation = Customer Fascination

Author: Raymond Nadeau

Publisher: McGraw Hill Professional

Published: 2007

Total Pages: 336

ISBN-13: 0071466142

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Presents time-tested secrets of successful branding, as revealed by thought leaders at five of the world's top branding agencies. This book is based on the author's "Living Brands, Living Media" strategy and contains interviews, case studies and detailed action plans from top marketing, branding and ad agency executives. Thought leaders at five of the world's top branding agencies reveal time-tested secrets of successful branding. Filled with interviews, case studies, and detailed action plans from top marketing, branding, and ad agency executives, this book is based on the author's groundbreaking "Living Brands, Living Media" strategy, profiled in "Brandweek" and on CNN. Raymond Nadeau is a frequent speaker at industry events worldwide, including Ad Age's conferences.

Living The Corporate Purpose: Insights From Companies In Asia
Living The Corporate Purpose: Insights From Companies In Asia

Author: Mark Chong

Publisher: World Scientific

Published: 2021-01-12

Total Pages: 192

ISBN-13: 9811221235

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Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.

Living Class in Urban India
Living Class in Urban India

Author: Sara Dickey

Publisher: Rutgers University Press

Published: 2016-07-14

Total Pages: 391

ISBN-13: 0813583934

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Many Americans still envision India as rigidly caste-bound, locked in traditions that inhibit social mobility. In reality, class mobility has long been an ideal, and today globalization is radically transforming how India’s citizens perceive class. Living Class in Urban India examines a nation in flux, bombarded with media images of middle-class consumers, while navigating the currents of late capitalism and the surges of inequality they can produce. Anthropologist Sara Dickey puts a human face on the issue of class in India, introducing four people who live in the “second-tier” city of Madurai: an auto-rickshaw driver, a graphic designer, a teacher of high-status English, and a domestic worker. Drawing from over thirty years of fieldwork, she considers how class is determined by both subjective perceptions and objective conditions, documenting Madurai residents’ palpable day-to-day experiences of class while also tracking their long-term impacts. By analyzing the intertwined symbolic and economic importance of phenomena like wedding ceremonies, religious practices, philanthropy, and loan arrangements, Dickey’s study reveals the material consequences of local class identities. Simultaneously, this gracefully written book highlights the poignant drive for dignity in the face of moralizing class stereotypes. Through extensive interviews, Dickey scrutinizes the idioms and commonplaces used by residents to justify class inequality and, occasionally, to subvert it. Along the way, Living Class in Urban India reveals the myriad ways that class status is interpreted and performed, embedded in everything from cell phone usage to religious worship.

Living on the 'Adge' in Jhande Walan Thompson
Living on the 'Adge' in Jhande Walan Thompson

Author: Sunil Gupta

Publisher: Roli Books Private Limited

Published: 2011-04-06

Total Pages: 622

ISBN-13: 8174369473

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Living on the 'Adge' in Jhande Walan Thompson is a Bill-Bryson-esque tale of Sunil Gupta's twenty-three-year-long expedition Through the Looking Glass in the madcap wonderland of Indian advertising. A delightful and quirky narrative with a wonderful cast of characters and companies (a virtual who's who of advertising and marketing), inimitable descriptions and hilarious episodes, it presents a valuable and irreverent history of the growth and development of an increasingly important and yet largely unknown sector of the industry. Sunil's gift of observation and portraiture and his original use of language and metaphor are truly remarkable. Dig in and discover how Sunil likes his coffee without any sweetener. You won't find any aspartame in his writing either. And you'll find a lot to laugh about, admire and ponder over along the way.

Fibre2Fashion - Textile Magazine - May 2018
Fibre2Fashion - Textile Magazine - May 2018

Author: Fibre2Fashion

Publisher: Fibre2Fashion

Published: 2018-05-01

Total Pages: 140

ISBN-13:

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Though technically not a textiles-apparel congregation, the scale and scope of the event makes FESPA Global Print Expo 2018 one of the must-visits for the industry. The May 2018 issue of Fibre2Fashion presents a curtain-raiser for the event that showcases the latest in printing technologies and innovations. The edition also takes a closer look at the transparency issue. The latest in denims, and the future of fashion in India are also discussed under Q&A, in addition to all regular features. Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.

India's Living Constitution
India's Living Constitution

Author: Zoya Hasan

Publisher: Anthem Press

Published: 2005

Total Pages: 242

ISBN-13: 1843311364

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India became independent in 1947 and, after nearly three years of debate in the Constituent Assembly, adopted a Constitution that came into effect on 26 January 1950. This Constitution has lasted until the present, with its basic structure unaltered, a remarkable achievement given that the generally accepted prerequisites for democratic stability did not exist, and do not exist even today. Half a century of constitutional democracy is something that political scientists and legal scholars need to analyze and explain. This volume examines the career of constitutional-political ideas (implicitly of Western origin) in the text of the Indian Constitution or implicit within it, as well as in actual political practice in the country over the past half-century.