Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Computerworld
Computerworld

Author:

Publisher:

Published: 1991-07-29

Total Pages: 88

ISBN-13:

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For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Taiwan Enterprises in Global Perspective
Taiwan Enterprises in Global Perspective

Author: Xiaohu (Shawn) Wang

Publisher: Routledge

Published: 2020-04-28

Total Pages: 224

ISBN-13: 1315486350

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This volume was conceived to further the understanding of the transformation of the Taiwan economy over the past four decades and thus to throw light on issues in development theory and policy, especially for other developing economies. It is built on the micro foundation of a series of enterprise field studies which were conducted by a consortium of eight Taiwan universities under the auspices of Taiwan's National Science Council. Although Taiwan's status as one of the "four dragons" and a rapidly growing Asian Pacific economy is well understood, information on its development remains relatively scarce. Publications of most international organizations rarely include Taiwan as an entity, and scholarly analysis of the causes of the Taiwan miracle are often speculative. Those based on empirical research are by and large at the macro level; few are based on field studies of one of the most critical factors - Taiwan's enterprises. This volume aims to fill the void and goes a long way toward developing a micro perspective on this important economy.