PHOTOGRAPHIC EQUIPMENT & TECHNIQUES. Rick Ferro opens wide his overflowing bag of tricks to show photographers how to create breath-taking wedding, engagement, portrait, and glamour photographs in any location. Readers will learn to work with natural light to produce beautiful, evocative images. Sophisticated indoor, multi-light setups are detailed and diagrammed too, ensuring readers can readily duplicate the flattering lighting effects that are a hallmark of Ferro's style. He also provides tips for adding to the budding photographer's income through social media, inventive presentations, and more.
With techniques for achieving a flawless portrait, this manual shows how to create stunning, professional images in any setting. Tips on how to delicately discuss and evaluate a subject’s appearance and his or her specific concerns combine with examples on how subtle changes in lighting and posing can flatter subjects—by slimming the waist and hips, enhancing the bust, narrowing the nose, reducing a double chin, and concealing baldness—helping portrait photographers sensitively downplay perceived flaws. Also illustrating how the latest in digital imaging technology can fix problems, this up-to-date resource shows how to digitally eliminate acne, whiten teeth, remove braces, and fix unnoticed clothing problems. Techniques for processing RAW files and for optimizing JPEG files for quick, but consistent, shooting are also included. With hundreds of new images, before-and-after sequences, and informative text, this is the ultimate reference for creating beautiful, flattering portraits.
Photographer, author, and educator Roberto Valenzuela has a proven track record for teaching and explaining difficult concepts to photographers of all skill levels. His remarkable ability to break down complicated ideas into understandable, approachable elements that photographers can truly grasp--and then use their new found knowledge to improve their photography--made his first book, Picture Perfect Practice, a breakout success. In Picture Perfect Posing, Roberto takes on the art of posing. For many photographers, after learning to compose an image and even light it properly, a portrait can still easily be a failure if the pose is not natural, elegant, and serving the needs of both the subject and the photographer. Instead of just showing page after page of poses--like most posing books on the market--Roberto actually breaks down the concept of posing by examining the anatomy, starting with the core foundation: the spinal chord and neck. Building from there, Roberto discusses every component of what makes poses work, as well as fail. How should the model hold her hands? Bend her elbows? Position her fingers? Should the model look toward or away from the camera, and why? It all depends on what the photographer wants for the shot, and Roberto discusses the entire process, from the intent of the photographer through the execution of the pose. For those who have been discouraged by an inability to pose their subjects, or who have simply not known where to start in order to figure it out, Picture Perfect Posing is the essential resource they need to learn how posing truly works, and how they can learn to direct the exact pose they need for the shot they want.
Photographers must have a clear understanding of how the human body, from head to toe, should be posed and adjusted in order to look good—and natural—to the camera. Learning effective strategies to flatter the face, arms and legs, torso, and hands and feet will allow us not only to flatter our subjects but also effectively tell the subject’s story. Regardless of your photographic style, the tips and techniques outlined in this book will allow you to better control what the camera sees and the mood or message you want to convey. Whether you are a portrait or lifestyle photographer, photojournalist, fashion or commercial photographer, this book is designed to help you learn skills that you can apply to your specific style and method of shooting. Stephenson maintains that you should first identify the intent of your portrait before you begin to analyze the way in which you will pose your subject or subjects. How will the client use the image? Does he or she need a business portrait, which will require an air of authority and confidence, with a traditional vibe? Is the couple who booked the session deeply in love, and would a pose that speaks to their emotional closeness be appropriate? The author then moves into a discussion on body language. The way that an individual holds himself says much about his mind-set, mood, and motivations. Image viewers subconsciously read the cues that the subject’s body conveys. It is important to ensure that the body language that is summoned through posing suits the mood/theme /intent of the portrait. There are traditions of posing that have been in play in the visual arts for eons. Many photographers fall into using the same pose for every subject. When this happens, all of the images that leave the studio begin to look the same. This can have dire consequences when it comes to the public perception of the photographer’s work—and can squelch the joy photographers feel when creating. Stephenson offers simple approaches to flattering every body part when photographing individual clients and also teaches readers how to create artful images of couples and groups, as in multi-subject portraits, each individual must look great and relate logically and aesthetically to other subjects in the frame. With tips for posing the young and old, males and females, singles, couples, and groups in both indoor and locations—and in reclining, seated, and standing poses, from full-length to close-up, this book will walk you through all aspects of posing and balance with examples and easy to follow instructions. It’s time to stop guessing and learn the art and science of posing.
A groundbreaking, in-depth exploration of the movement and flexibility of the human body, featuring 1,000 stunning black-and-white photographs that showcase the unique collaboration between international supermodel Coco Rocha, “The Queen of Pose,” and world-renowned photographer Steven Sebring. Supermodel Coco Rocha’s uncanny ability to strike distinctive, camera-ready poses at an astounding speed has earned her international fame throughout the fashion industry—and made her the muse of celebrated photographer Steven Sebring. In Study of Pose, Sebring and Rocha have documented 1,000 unique poses—theatrical, vibrant, elegant, dramatic, and unlike anything the fashion or art worlds have seen before. Study of Pose features Rocha in a simple white leotard—bending, jumping, sitting, standing, and everything in between. The result is a gorgeous and arresting look at the potential of the human form. Packaged in a beautiful black case with two black satin bookmarks and a four-color bellyband with French folds, Study of Pose is sure to become an essential reference for Rocha’s millions of fans around the world, as well as all models, artists, photographers, and lovers of art and fashion.
Proper exposure techniques and tips in a single practical guide Most of today's cameras do all the work for the user, yet more and more photographers are looking to add some agility and aptitude to their do-it-all cameras. Digital Photography Exposure For Dummies builds upon skills introduced in Photography For Dummies to guide you through creating the perfect shot. Using aperture and shutter speed techniques, as well as knowledge of ISO sensitivity, lens choice, lighting, and color, you will learn a variety of methods and scenarios to produce astonishing and gripping images. Learn how to control the amount of light let into the lens for each photo Features full-color examples and comparisons in techniques Breaks down the settings and adjustments that should be made to achieve different effects Includes suggested exercises to apply as you become more comfortable with new techniques The step-by-step instructions in Digital Photography Exposure For Dummies allow you to get the picture you want every time!
Revised edition of the mega-best-seller, now completely revised and updated to include the latest trends in wedding photography! The wedding photographer faces a difficult challenge. Working with emotionally charged clients, he or she must capture a once-in-a-lifetime event and make average people look perfect, with no opportunity for retakes. The completely new edition ofProfessional Techniques for the Wedding Photographeris the picture-taker's “bible” to lighting, posing, and taking gorgeous photographs that will increase sales and profits. The guide is organized as a thorough and detailed script for a typical wedding day. Over 150 stunning photographs take the reader, step by step, through all the pictures clients expect to see in their albums, from formal portraits to candid shots at the reception. Plus, this updated version details all the latest trends in wedding photography, including wedding photojournalism and black-and-white wedding photography. Professional Techniques for the Wedding Photographeris also a valuable business tool. Readers will discover hundreds of proven approaches for boosting sales, including making sales presentations to clients, choosing a professional lab, using digital files, creating wedding albums that make an impact, and closing the deal. This brand-new edition also includes tested tips for using the photographer's newest and most essential marketing and sales tool—the Internet. • New edition of the major best-seller • Completely revised and updated to include the latest trends in photography, digital imaging, and using the Internet • Demonstrates how to improve photography as well as boost sales and profits • Includes dozens of stunning new photographs
From yearbook advertisements, postcard mailings, and promotions to web site development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice from the experts. The artistry of top senior portrait experts, including Fuzzy Duenkel, Jeff Smith, Ellie Vayo, Richard Pahl, Ralph Romaguera, and Deborah Lynn Ferro, reveals the artistic, photographic, and marketing techniques that have propelled them to the top of their field. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.
In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a 'boutique' brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.
