Somos estrategas
Author: A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher: Editorial GEDISA
Published: 2015-10-15
Total Pages: 210
ISBN-13: 8497849752
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Global Political Marketing
Author: Jennifer Lees-Marshment
Publisher: Routledge
Published: 2009-10-16
Total Pages: 362
ISBN-13: 1135261393
DOWNLOAD EBOOKThere is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
Politics and Political Elites in Latin America
Author: Manuel Alcántara
Publisher: Springer Nature
Published: 2020-09-22
Total Pages: 357
ISBN-13: 3030515842
DOWNLOAD EBOOKThis book presents in-depth analyses of the data gathered for 26 years by the Political Elites of Latin America project (PELA), the most comprehensive database about the topic in the world. Since 1994, PELA has conducted around 9,000 personal interviews with representative samples of the Legislative Powers of 18 Latin American countries, generating a unique resource for the study of political elites in a comparative perspective. Now, this contributed volume brings together studies that dig into the data gathered by PELA to discuss important topics related to the challenges faced by representative democracy in Latin America. After an introductory chapter that presents the potential of the PELA database, the book is structured in two parts. The first addresses in eight chapters important aspects of representative democracy such as political ambition, political trust, satisfaction with democracy, clientelism and the quality of democracy. It then discusses three relevant issues in Latin American political dynamics such as executive-legislative relations, women's participation as representatives, and the meaning of China and the United States in national politics. The second part addresses in five chapters studies of seven national cases that are representative of regional heterogeneity. These chapters aim to examine parliamentarian elites’ attitudes in different political systems with regard to a variety of relevant issues such as institutional trust, satisfaction with democracy, Executive-Legislative relations, clientelism, and gender questions. Furthermore, these chapters intend to evince the evolution of such attitudes in the course of the last two decades. Politics and Political Elites in Latin America: Challenges and Trends will be of interest to scholars and students of comparative politics in general and, more particularly, to those interested in the challenges faced by representative democracy not only in Latin America, but in many parts of the world.
Comunicación política y gobierno de coalición
Author: Ridao i Martín, Joan
Publisher: Editorial UOC
Published: 2016-09-07
Total Pages: 328
ISBN-13: 8491161619
DOWNLOAD EBOOKLa presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Political Recruitment Across Two Centuries
Author: Roderic Ai Camp
Publisher: University of Texas Press
Published: 1995-02-01
Total Pages: 304
ISBN-13: 0292711735
DOWNLOAD EBOOKDuring more than twenty years of field research, Roderic Ai Camp built a monumental database of biographical information on more than 3,000 leading national figures in Mexico. In this major contribution to Mexican political history, he draws on that database to present a definitive account of the paths to power Mexican political leaders pursued during the period 1884 to 1992. Camp's research clarifies the patterns of political recruitment in Mexico, showing the consequences of choosing one group over another. It calls into question numerous traditional assumptions, including that upward political mobility was a cause of the Mexican Revolution of 1910. Comparing Mexican practices with those in several East Asian countries also allows Camp to question many of the tenets of political recruitment theory. His book will be of interest to students not only of Mexican politics but also of history, comparative politics, political leadership, and Third World development.
The Routledge Handbook of Political Communication in Ibero-America
Author: Andreu Casero-Ripollés
Publisher: Taylor & Francis
Published: 2024-10-31
Total Pages: 517
ISBN-13: 1040153461
DOWNLOAD EBOOKThe Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.
Gobiernos Generadores de Riqueza
Author: Mario Ra S. Nchez
Publisher: Palibrio
Published: 2012-02
Total Pages: 153
ISBN-13: 1463319916
DOWNLOAD EBOOKEl presente trabajo es una obra que pretende incursionar en la sociedad y sus organizaciones públicas; obra moderada, que sin embargo podría parecer radical para algunos lectores. No obstante, es la firme voluntad de contribuir con ideas al desarrollo de nuestro país, mismo que presenta los problemas de toda sociedad orgánica. Puedo asegurar que en México erigir un gobierno hacia el futuro, no es una utopía, si bien es un proyecto difícil de organizar, tampoco es imposible. Debemos consagrar todo esfuerzo en donde se pueda disfrutar de instituciones sólidas en la cosa pública, las cuales respondan a las necesidades de una población ávida de disfrutar buenos servicios, tanto públicos como privados. Lo anterior solamente se puede lograr con un nuevo modelo de gobierno generador de riqueza y una administración con una visión del futuro.
Political Marketing
Author: Darren G. Lilleker
Publisher: Manchester University Press
Published: 2005-08-06
Total Pages: 258
ISBN-13: 9780719068713
DOWNLOAD EBOOKPolitical marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Fractured Politics
Author: John Crabtree
Publisher: School of Advanced Study
Published: 2011
Total Pages: 262
ISBN-13: 0956754902
DOWNLOAD EBOOKLatin American opinion surveys consistently point to Peruvian citizens' deep distrust of their elected rulers and democratic institutions. The 2011 presidential and legislative elections in Peru, along with the regional and municipal polls of the previous year, showed once again the degree of political fragmentation in contemporary Peru and the weakness of its party system. Fractured Politics examines the history of political exclusion in Peru, the weakness of representative institutions, and the persistence of localized violent protest. It also evaluates the contribution of institutional reforms in bridging the gap between state and society, including Peru's Law on Political Parties, administrative decentralization, and the experience of the Defensoría, or ombudsman's office. The chapters, by leading scholars of Peruvian politics, emerge from a conference, held in 2009 in Saint Antony's College Oxford. Julio Cotler, from the Instituto de Estudios Peruanos (IEP), was the keynote speaker.
