The Public Library Director’s Toolkit
The Public Library Director’s Toolkit

Author: Kate Hall

Publisher: American Library Association

Published: 2019-05-07

Total Pages: 23

ISBN-13: 083891859X

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New public library directors quickly learn what seasoned directors already know: running a library means you’ve always got your hands full—balancing the needs of staff, patrons, facilities, library boards, and other stakeholders with professional responsibilities like community interactions, legal and financial requirements, and whole lot else that wasn’t exactly in the job description. Whether you are considering becoming a public library director, are brand new to the role, or have settled in but find yourself thinking “there’s got to be a better way,” authors Hall and Parker are here to help. This book walks you through the core components of getting up to speed and then provides templates, sample documents, checklists, and other resources that will make your job easier. Gleaned from their own decades of experience in library leadership positions, in this toolkit they - cover such key topics as employees, trustees, finances, legal issues, library policies, emergency planning, and technology; - discuss strategic planning and share advice on keeping up with trends; - offer nearly two dozen ready-to-use resources, including a Director’s Report Template, a Social Media Policy, an Employee Exit Questionnaire, a Library Cleaning Checklist, a Vision Statement worksheet, and more; and - suggest additional learning opportunities in each chapter to help you continue your learning journey. Public library directors can steer clear of common pain points by relying on the expert guidance and organizational aids in this toolkit.

The Library Marketing Toolkit
The Library Marketing Toolkit

Author: Ned Potter

Publisher: Facet Publishing

Published: 2012-06-23

Total Pages: 241

ISBN-13: 1856048063

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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Start a Revolution
Start a Revolution

Author: Ben Bizzle

Publisher: American Library Association

Published: 2014-12-11

Total Pages: 228

ISBN-13: 0838912834

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At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive.

Library Marketing Basics
Library Marketing Basics

Author: Mark Aaron Polger

Publisher: Rowman & Littlefield

Published: 2019-03-26

Total Pages: 333

ISBN-13: 1538125811

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Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

The Library Innovation Toolkit: Ideas, Strategies, and Programs
The Library Innovation Toolkit: Ideas, Strategies, and Programs

Author: Anthony Molaro

Publisher: American Library Association

Published: 2015-02-18

Total Pages: 257

ISBN-13: 0838912745

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Progress for the sake of progress is all too often a drain on precious time and resources. The communities and users that libraries serve are always changing; true innovation helps libraries adapt to meet their needs and aspirations both now and in the future. This stimulating collection offers numerous snapshots of innovation in action at a range of libraries, showcasing ideas and initiatives that will inspire librarians at their own institutions. Among the topics covered are The importance of creating organizational structures that lead to innovationStrategies for getting library staff and other stakeholders on board and engaged, complete with a step-by-step toolkit for achieving innovative outcomesWays to expand the library beyond its walls to deliver exceptional and innovative services to library usersMoney-saving initiatives that use technology to improve users’ experienceInnovative uses of library spaces, such as designing and implementing a digital media labExamples of creative programming, from running a C2E2-style comic convention, creating an “idea” forum, to re-envisioning a children’s writing club and launching Readtember, a month of literacy programs featuring zombies, dads, and gamingThis valuable sourcebook encourages readers to take big risks, ask deeper questions, strive for better service, and dream bigger ideas.

Viral Marketing and Social Networks
Viral Marketing and Social Networks

Author: Maria Petrescu

Publisher: Business Expert Press

Published: 2014-05-21

Total Pages: 139

ISBN-13: 1606498134

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Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Getting Your Book Into Libraries
Getting Your Book Into Libraries

Author: Eric Otis Simmons

Publisher: Eric Simmons Enterprises, Inc.

Published: 2019-12-04

Total Pages: 51

ISBN-13:

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In “Getting Your Book Into Libraries,” Simmons lays out the methodology and strategy he developed to successfully get his self-published books into 85 libraries, including 7 of America’s largest, in less than two years, and without paying for expensive book reviews! Based on Simmons’ article, “How To Get Your Books Into Libraries,” posted by Joanna Penn from TheCreativePenn.com, that generated 4,061 interactions, from readers in thirty (30) countries not long after its posting, and became the top Google search result, out of 1 billion, on the subject. - The first known book on the topic of how Authors can get their books into libraries!

The Future Academic Librarian's Toolkit
The Future Academic Librarian's Toolkit

Author: Megan Hodge

Publisher: Assoc of College & Research Libraries

Published: 2019

Total Pages: 0

ISBN-13: 9780838989579

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Students are emerging scholars whose work should be recognized and shared in conversation with work done by established scholars. Broken into four sections--Library as Laboratory, Library as Forum, Library as Archive, and Articulating the Value of Student Work-Scholarship in the Sandbox contains case studies and discussions from diverse perspectives including students, classroom professors, academic staff, and librarians from across North America--back cover.

Practical Marketing for the Academic Library
Practical Marketing for the Academic Library

Author: Stephanie Espinoza Villamor

Publisher: Bloomsbury Publishing USA

Published: 2022-05-24

Total Pages: 132

ISBN-13:

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This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Great Library Events
Great Library Events

Author: Mary Grace Flaherty

Publisher: Rowman & Littlefield

Published: 2021-04-17

Total Pages: 143

ISBN-13: 1538137062

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Libraries and library staff are constantly in the process of expanding and adapting services in order to remain responsive to their varied user communities. As part of this trend, there is an increasing emphasis on providing a wide variety of programs and events; this service expansion has been met with broad enthusiasm by library users everywhere. Great Library Events: From Planning to Promotion to Evaluation, with its holistic approach to program provision, serves as an indispensable companion for anyone responsible for event or program planning in their organization. The guide moves through a program’s lifecycle, beginning with the initial steps of defining an event’s scope, ensuring inclusivity, and constructing measurable objectives. It follows with practical considerations such as finding funding, publicizing, assessing outcomes, reporting, and using data to keep the program cycle going. To support each of these steps, and to help ensure successful initiatives, practical examples, templates, and tools are provided throughout. While this book is aimed at library managers and programming staff, it will be helpful for anyone responsible for event or program planning in their organization, whether they are new to the task or seasoned professionals.