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Author: C. B. Bhattacharya
Publisher: Cambridge University Press
Published: 2011-09-15
Total Pages: 341
ISBN-13: 1107009170
DOWNLOAD EBOOKThis book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
Author: C. B. Bhattacharya
Publisher: Cambridge University Press
Published: 2011-09-15
Total Pages: 379
ISBN-13: 1139503189
DOWNLOAD EBOOKThe corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.
Author: CB Bhattacharya
Publisher: Routledge
Published: 2019-09-17
Total Pages: 161
ISBN-13: 1000507262
DOWNLOAD EBOOKDespite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Watch the author talking about the themes in the book at the TedX: https://www.youtube.com/watch?v=7XpmsD2b76U
Author: Dave Stangis
Publisher: Emerald Group Publishing
Published: 2017-03-27
Total Pages: 280
ISBN-13: 1786356090
DOWNLOAD EBOOKThis book presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company’s strategy and who creates value.
Author: Kellie McElhaney
Publisher: Berrett-Koehler Publishers
Published: 2008-11
Total Pages: 208
ISBN-13: 1576758990
DOWNLOAD EBOOK"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Author: Adam Lindgreen
Publisher: Routledge
Published: 2017-12-12
Total Pages: 474
ISBN-13: 1317150635
DOWNLOAD EBOOKAlthough literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author: Jitendra K. Das
Publisher: Taylor & Francis
Published: 2021-06-22
Total Pages: 230
ISBN-13: 1000395863
DOWNLOAD EBOOKThis book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels. Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2018-07-06
Total Pages: 1689
ISBN-13: 1522561935
DOWNLOAD EBOOKThe decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.
Author: M. Brooke Moran
Publisher: Routledge
Published: 2019-12-06
Total Pages: 158
ISBN-13: 1000761959
DOWNLOAD EBOOKThis employee engagement book focuses on the HOW of engaging employees in sustainability through four diverse case studies, thought-prompting questions and tips, as well as a unique model of employee engagement to guide strategy. The book includes both the mechanics of engagement and also the art of engagement through practices of authenticity, collective leadership, curating culture, and leveraging purpose. The power of purpose-driven employee engagement efforts featured in this book will inspire readers to help employees thrive, as a by-product of doing so is retaining employees, who effectively drive strategy, which lifts the organization and bolsters the economic bottom line. Numerous examples of successful engagement initiatives at Dubai Chamber of Commerce and Industry, Arizona State University, Seventh Generation, and Danone North America will catalyze readers’ imaginations regarding what is possible at their organizations. Moran’s purpose-driven employee engagement model will guide readers and their teams to hone initiatives into ones that will align with the heart and the systems of the organization. Prompting tips and questions throughout the text invite readers to engage with the material, so it is advised to have a notebook to record ideas while reading. Whether sustainability directors, human resource or talent management professionals seeking guidance on how to engage employees, middle managers striving to drive organizational change, or business school students wanting to learn about purpose-driven organizations, this book provides myriad tangible resources, as well as inspiring cases, to support the human capital that serves as the heart of organizations.
Author: Mark P. Pritchard
Publisher: Routledge
Published: 2013-08-15
Total Pages: 262
ISBN-13: 1136267956
DOWNLOAD EBOOKThis edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
