Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development.
Presenting more than 100 inspiring examples of business card designs from studios around the world, this book focuses on use of image, type, small budgets, and special production techniques. 474 color illustrations.
Corporate identity is required by almost all organizations. This is a practical guide to researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business card.
Now available in paperback format, #9 of this the best-selling annual Letterhead and Logo Design features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting edge artists. Includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
This time-tested text from distinguished leaders in the field of paralegal ethics offers comprehensive coverage of all the major areas of legal ethics, placing special emphasis on how the rules affect paralegals. This book is written for paralegal students, working paralegals, and lawyers who use their services. The authoritative presentation is combined with clear and readable pedagogy. Each chapter begins with an overview, followed by well-written text in a well-organized format. Key terms are introduced in italics. Review questions and discussion questions reinforce the material. Research projects at the end of each chapter provide ways to enhance and apply what has been learned. In addition, each chapter includes cases that demonstrate how the principles and rules are applied. The book is easily adaptable to courses of different lengths and can be used in substantive courses for additional ethics coverage. New to the Ninth Edition: Updated coverage of the evolving role of nonlawyers in providing legal services. Discussions of areas of growth and change in the legal profession, including the integration of technology, the use of marketing and advertising, greater competitiveness among firms, increased attorney mobility, the development of mega-firms, the impact of a global economy, more complex laws, legal specialization, and virtual work environments. New cases included throughout the text. Professors and students will benefit from: Authors are leading experts in the field, bringing deep knowledge and experience to the text. Written specifically for paralegal students. Comprehensive and up-to-date coverage, in a clear and authoritative text. Well-structured text with review questions, hypotheticals, discussion questions, research projects, and edited cases with questions to reinforce students' understanding of the material.