This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
This book helps children to develop critical thinking and debating skills. It examines the topic of sustainable energy in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the importance of sustainable energy, the pros and cons of different methods, and how sustainable energy is likely to develop in the future.
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
This complete 1937 classic text edition features an Afterword by Bob Proctor, a world-renowned speaker, motivational coach, author of bestselling books, as well as a Law of Attraction teacher.
The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Party plan selling offers a great mix of making money with having fun by selling your products or services at a party. LET'S HAVE A SALES PARTY provides a complete step-by-step guide on how to do it, with tips for both the newcomer and the old-timer who wants to further expand the business. The book includes tips on how to: choose your product and company, develop your sales pitch, recruit prospects for your party, plan a great party, increase your sales, expand your business by creating a sales organization, and more. It provides practical information on: avoiding the mishaps that befall some party plan sellers, creating advertising to help you find hosts and customers for your parties, developing a presentation and a marketing campaign, finding a host, choosing a location, planning the menu, mastering a solid sales pitch, building to a strong close, asking for the sale, taking orders, getting referrals, confirming orders, and managing deliveries. Additionally, it offers expert tips on how to avoid scams and choose a reputable party plan company, a directory of major party plan companies, and more.
This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, it discusses key issues and market realities, many of which are ignored and neglected in developing markets. The structure of this book follows a stepwise process, which starts from the beginning of the advertising planning process to the end product, which is the creative brief. Each chapter discusses a conceptual principle, which is illustrated by relevant examples. Some key issues discussed in this book are: - planning for communication in a context; - Segmentation: studying and understanding the dimensions, demographics, and psychographics of the target group; - Differentiators and Motivators: discovering what can change the consumers' mind; " managing a brand over time, looking at the entire life-cycle of a brand. Each chapter ends with an 'Action Point', which helps the reader to apply the principles discussed through an exercise.
