Learning at the Back Door
Learning at the Back Door

Author: Charles A. Wedemeyer

Publisher: IAP

Published: 2010-06-01

Total Pages: 291

ISBN-13: 1607523736

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Wedemeyer stresses that learning is a natural idiosyncratic, and continually renewable human trait and survival resource. It is not dependent upon teaching, schooling, or special environments, although-properly used-these resources enhance learning. There is a powerful subculture of independent learners who are responsible for much of the real progress that has been made in most areas on endeavor. This book attempts to explain this kind of learning and relate it to schooling, suggesting ways in which all learning-whether traditional or non-traditional-can be encouraged and improved through new kinds of educational institutions and processes.

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Author: Sean Moffitt

Publisher: McGraw Hill Professional

Published: 2010-12-24

Total Pages: 336

ISBN-13: 0071752358

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Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales Inside WikiBrands: The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes

Knowledge Synthesis
Knowledge Synthesis

Author: Yoshiteru Nakamori

Publisher: Springer

Published: 2015-11-26

Total Pages: 216

ISBN-13: 4431552189

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This book provides readers the idea of systemically synthesizing various kind of knowledge, which needs to combine analytical thinking and synthetic thinking. Systems science is expected to help in solving contemporary complex problems, utilizing interdisciplinary knowledge effectively and combining analytical thinking and synthetic thinking efficiently. However, traditional systems science has been divided into two schools: one seeks a systematic procedure to give a correct objective answer; the other develops an emergent, systemic process so that the user can continue exploratory learning. It is not an exaggeration to say that analytical thinking and synthetic thinking have been developed independently, in different schools. This book integrates approaches developed in these two schools, using ideas in knowledge science that have been emerging recently under the influence of Eastern thinking. It emphasizes the importance of utilizing intuition in systems approaches, whereas other books usually try to solve problems rationally and objectively, rejecting subjectivity. This book never denies rationality and objectivity; however, complex problems of today do not always yield to complete analysis. The novelty of this present volume is that it takes in the ideas of synthetic thinking in knowledge science to develop systems science further. The chapter contributors, who are experienced systems scientists with a profound understanding of knowledge management, discuss knowledge synthesis from the Western and Eastern cultural perspectives. The book introduces a theory on systemic knowledge synthesis in an odd chapter and then presents an application of the theory in the next chapter in order to contribute to developing translational systems science.