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Author: Gregg Easterbrook
Publisher: Universe Publishing(NY)
Published: 2001
Total Pages: 0
ISBN-13: 9780789306517
DOWNLOAD EBOOKBased on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.
Author: Aaron C.T. Smith
Publisher: Springer
Published: 2017-01-20
Total Pages: 254
ISBN-13: 3319488546
DOWNLOAD EBOOKCombining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Murray Bromberg
Publisher:
Published: 1988
Total Pages: 148
ISBN-13: 9780812037029
DOWNLOAD EBOOKA self-help guide to the use of 504 words used regularly by educated people. Includes sentences, articles, exercises and word review sections using the new words.
Author: Leigh Steinberg
Publisher: Macmillan
Published: 2014-01-21
Total Pages: 376
ISBN-13: 1250030439
DOWNLOAD EBOOKA New York Times bestseller! The real-life "Jerry Maguire," superagent Leigh Steinberg shares his personal stories on the rise, fall, and redemption of his game-changing career in the high-stakes world of professional sports Leigh Steinberg is renowned as one of the greatest sports agents in history, representing such All-Pro clients as Troy Aikman, Bruce Smith, and Ben Roethlisberger. Over one particular seven-year stretch, Steinberg represented the top NFL Draft pick an unheard of six times. Director Cameron Crowe credits Steinberg as a primary inspiration for the titular character in Jerry Maguire, even hiring Steinberg as a consultant on the film. Lightyears ahead of his contemporaries, he expanded his players' reach into entertainment. Already the bestselling author of a business book on negotiation, the original superagent is now taking readers behind the closed doors of professional sports, recounting priceless stories, like how he negotiated a $26.5 million package for Steve Young—the biggest ever at the time—and how he passed on the chance to represent Peyton Manning. Beginning with his early days as a student leader at Berkeley, Steinberg details his illustrious rise into pro sports fame, his decades of industry dominance, and how he overcame a series of high-profile struggles to regain his sobriety and launch his comeback. This riveting story takes readers inside the inner circle of top-notch agents and players through the visionary career of Leigh Steinberg, the pre-eminent superagent of our time.
Author: Drew Rosenhaus
Publisher: Simon and Schuster
Published: 1998-09
Total Pages: 276
ISBN-13: 9780671015268
DOWNLOAD EBOOKA funny and trilling behind the scences look at the hard cash, big egos, and extreme partying that makes the NFL a multibillion-dollar spectacle.
Author: James Richardson
Publisher: Univ of California Press
Published: 1996-01-01
Total Pages: 558
ISBN-13: 9780520204560
DOWNLOAD EBOOKTraces the life and political career of San Francisco's first African American mayor
Author: Amy Bass
Publisher: Macmillan
Published: 2005-08-20
Total Pages: 286
ISBN-13: 9781403965707
DOWNLOAD EBOOKTalking about race and sports almost always leads to trouble. Rush Limbaugh's stint as an NFL commentator came to an abrupt end when he made off-handed comments about black quarterback Donovan McNabb. Cincinnati Reds' owner Marge Schott and CBS commentator Jimmy "The Greek" Snyder also landed in hot water for public remarks that most people construed as racist. Ask a simple question along these lines--"Why do African Americans dominate the NBA?"--and watch the sparks fly. It is precisely this flashpoint that Amy Bass seeks to explore. Sports wield a tremendous amount of cultural power in the United States and around the world, and often influence our ideas about race. In the Game is a collection of essays by top thinkers on race that survey this treacherous terrain. They engage topics like boxer Joe Louis's iconic status during the Jim Crow era, how blacks shaped the NFL in the 1970s, American Indian sports team mascots, and soccer in Argentina.
Author: Darren Rovell
Publisher: Amacom Books
Published: 2006
Total Pages: 266
ISBN-13: 9780814472996
DOWNLOAD EBOOKGatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.
Author: Ken Kaser
Publisher: Cengage Learning
Published: 2008
Total Pages: 0
ISBN-13: 9780538445146
DOWNLOAD EBOOKThis new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.
Author: Tom Rea
Publisher: University of Pittsburgh Press
Published: 2021-09-14
Total Pages: 376
ISBN-13: 082298847X
DOWNLOAD EBOOKForeword by Matthew C. Lamanna New Afterword by Tom Rea Less than one hundred years ago, Diplodocus carnegii—named after industrialist and philanthropist Andrew Carnegie—was the most famous dinosaur on the planet. The most complete fossil skeleton unearthed to date, and one of the largest dinosaurs ever discovered, Diplodocus was displayed in a dozen museums around the world and viewed by millions of people. Bone Wars explains how a fossil unearthed in the badlands of Wyoming in 1899 helped give birth to the public’s fascination with prehistoric beasts. Rea also traces the evolution of scientific thought regarding dinosaurs and reveals the double-crosses and behind-the-scenes deals that marked the early years of bone hunting. With the help of letters found in scattered archives, Tom Rea recreates a remarkable story of hubris, hope, and turn-of-the-century science. He focuses on the roles of five men: Wyoming fossil hunter Bill Reed; paleontologists Jacob Wortman—in charge of the expedition that discovered Carnegie’s dinosaur—and John Bell Hatcher; William Holland, imperious director of the recently founded Carnegie Museum; and Carnegie himself, smitten with the colossal animals after reading a story in the New York Journal and Advertiser. What emerges is the picture of an era reminiscent of today: technology advancing by leaps and bounds; the press happy to sensationalize anything that turned up; huge amounts of capital ending up in the hands of a small number of people; and some devoted individuals placing honest research above personal gain.
