A proven approach to building market leadership in today's crowded markets, presented with case studies, entertaining stories and practical tools and advice.
Overview: Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have jointly created an in-depth, step-by-step guide for developing leadership skills. Utilizing an abundance of historical examples, the authors have developed a unique 5-step plan that charts a course for creating and maintaining strong leadership in any organization. The plan guides the reader through the "Five Levels of Influence": Learning: a leader must be able to learn from anyone; Performing: persevere through failure to find success; Leading: extend your ability by expanding your team; Developing Leaders: learn to trust your people; Develop Leaders who Develop Leaders: create a legacy. This book is full of prescriptive advice, quotes and anecdotes that illustrate their principles.
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders
Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. Many leaders see their roles as presidents/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve. For those wanting to make a lasting impact, new skills are required. Joel Peterson calls these higher-level leaders “entrepreneurial leaders,” and they create durable enterprises that deliver on their promise. After three careers and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence. In Entrepreneurial Leadership, Peterson lays out a path to achieving this summit with a series of leadership maps organized around the four essential basecamps: Establishing Trust Creating a Sense of Mission Building a Cohesive Team Executing and Delivering Results These core philosophies, while easy to summarize, can be extremely difficult to implement. This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience. Let Entrepreneurial Leadership guide you on your journey.
Leading a small group can literally change the world. We have been commissioned to make disciples who make disciples, and Jesus showed us that the best way to carry that out is through small groups of believers. Just like the first-century church, small groups form the foundation to take the gospel to the ends of the earth. Chris Surratt, Discipleship and Small Groups Specialist for Lifeway Christian Resources, and author of Small Groups for the Rest of Us, wants to help you get from here to there. Regardless of whether you have never lead a small group or have been leading one for years, all of us want to know how to create environments where spiritual growth takes place and communities are changed. Leading Small Groups walks the reader through the stages of gathering, launching, leading, and multiplying a gospel-centered small group. There are also follow-up questions for discussion and reflection at the end of each section, and practical resources that can be implemented immediately by the small group leader. Jesus left his followers with a task—the Great Commission. This book will help small group leaders and churches in their obedience to this task.
What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Just come on over. Many people today feel lonely, isolated, and disconnected from God and others. We crave authentic community, but we have no idea where to start. We'd be glad to cultivate friendships; but honestly, who's got the time? In Invited, writer Leslie Verner says real hospitality is not having a Pinterest-perfect table or well-appointed living room. True hospitality is not clean, comfortable, or controlled. It is an invitation to enter a sacred space together with friends and strangers. Through vivid accounts from her life and travels in Uganda, China, and Tajikistan, and stories of visiting congregations in the United States, Verner shares stories of life around the table and how hospitality is at the heart of Christian community. What if we in the West learned about hospitality from people around the globe? What if our homes became laboratories of belonging? Invited will empower you to open your home, get to know your neighbors, and prioritize people over tasks. Holy hospitality requires more of Jesus and less of us. It leads not only to loving the stranger but to becoming the stranger. Welcome to a new kind of hospitality.