Las agencias de prensa en la comunicación global
Author: Anthony Giffard
Publisher:
Published: 1995
Total Pages: 123
ISBN-13: 9788488817082
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Author: Anthony Giffard
Publisher:
Published: 1995
Total Pages: 123
ISBN-13: 9788488817082
DOWNLOAD EBOOKAuthor: Ignacio Muro Benayas
Publisher: Ediciones Paidos Iberica
Published: 2006
Total Pages: 0
ISBN-13: 9788449319020
DOWNLOAD EBOOKCONTENIDO: El contexto social de la actividad de las agencias - La gestión de la credibilidad - Medios y agencias, retos compartidos - Nuevos mercados: colaboración y competencia con los medios - El valor añadido en los productos - Interés general, eficacia interna y buen gobierno.
Author: Annalena Oeffner
Publisher: diplom.de
Published: 2005-12-15
Total Pages: 84
ISBN-13: 3832491805
DOWNLOAD EBOOKInhaltsangabe:Abstract: Academic studies generally paint a very positive picture of the alternative news agency Inter Press Service (IPS). It has frequently been demonstrated that unlike the big commercial agencies IPS provides descriptions of complex processes rather than spot news , informs about positive developments rather than the crisis-reporting that tends to prevail in the mainstream media, and succeeds in reporting from the perspective of developing countries and of people who do not usually get to speak in the news. An analysis of whether a news agency with such laudable intentions actually has the power to contribute to social change appears to be lacking, although IPS marginal status in the mediascape has been pointed out. Against that background, this study investigates the role of IPS as alternative in the mediascape based on IPS coverage of the Fifth World Social Forum (WSF), which took place in Porto Alegre (Brazil) in January 2005. The field research for this study was conducted during an internship at the IPS Latin America office in Montevideo (Uruguay) and at the World Social Forum, where the author was part of the IPS news team. Considering IPS extensive coverage of the WSF and the fact that civil society constitutes IPS major audience as well as being the key protagonist at the WSF, both the Forum and civil society are regarded important aspects to this analysis. The author presupposes the importance of the WSF for global social movements, and the need both for a diversity of sources that inform the public about the event and the issues discussed there, and for alternatives in the rather homogeneous media sector. The following questions guide the analysis: a. How does the IPS coverage of the 2005 WSF differ from that by mainstream media? b. Does IPS contribute to social change? c. Is IPS an important information source and platform for civil society organisations? Following a brief introduction, the theoretical concepts central to the analysis are outlined by describing imbalances of the international news environment, explaining the notion of news values, and looking into theories on media effects. An overview of research conducted on the Inter Press Service is furthermore provided. After a description of research methodologies, three chapters focus on one of the guiding questions each, presenting and discussing the research findings on IPS coverage of the World Social Forum, its contribution to change, and [...]
Author: José María Ferré Trenzano
Publisher: Ediciones Díaz de Santos
Published: 1996
Total Pages: 140
ISBN-13: 9788479782566
DOWNLOAD EBOOKA través de un sinfín de guías, prontuarios, esquemas y recomendaciones, puedeusted analizar y controlar como su empresa se está comunicando con su clientela actual y potencial, permitiéndole diseñar un programa eficaz de comunicación, tanto por lo que respecta al uso del teléfono, como a sus vendedores y cualquier colaborador que esté en contacto con su mercado, independientemente de la propia publicidad. Al propio tiempo le facilita toda una serie de pautas para poder poner en marcha una campaña de publicidad, sea cual sea su presupuesto, ayudándole a determinar cuales pueden ser los objetivos de su publicidad máseficaces, redactar un briefing e incluso qué criterios debe tener en cuenta ala hora de tener que elegir una Agencia de Publicidad. Finalmente le proponeun método muy original para poder medir la eficacia de sus campañas de publicidad.
Author: Hernando Salazar Palacio
Publisher:
Published: 1990
Total Pages: 92
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published:
Total Pages: 340
ISBN-13: 9788470747472
DOWNLOAD EBOOKAuthor: Christian Regouby
Publisher:
Published: 2000
Total Pages: 185
ISBN-13:
DOWNLOAD EBOOKAuthor: Christian Regouby
Publisher:
Published: 1989
Total Pages: 189
ISBN-13: 9788486582166
DOWNLOAD EBOOKAuthor: Gustavo Guerrero
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2020-12-16
Total Pages: 375
ISBN-13: 311071311X
DOWNLOAD EBOOKThe existence of World Literature depends on specific processes, institutions, and actors involved in the global circulation of literary works. The contributions of this volume aim to pay attention to these multiple material dimensions of Latin American 20th and 21st century literatures. From perspectives informed by materialism, sociology, book studies, and digital humanities, the articles of this volume analyze the role of publishing houses, politics of translation, mediators and gatekeepers, allowing insights into the processes that enable books to cross borders and to be transformed into globally circulating commodities. The book focusses both on material (re)sources of literary archives, key actors in literary and cultural markets, prizes and book fairs, as well as on recent dimension of the digital age. Statements of some of the leading representatives of the global publishing world complement these analyses of the operations of selection and aggregation of value to literary texts.
Author:
Publisher: Fondo Editorial de NL
Published: 2008
Total Pages: 158
ISBN-13: 9786077577140
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