Globalización de la información y agencias de noticias

Globalización de la información y agencias de noticias

Author: Ignacio Muro Benayas

Publisher: Ediciones Paidos Iberica

Published: 2006

Total Pages: 0

ISBN-13: 9788449319020

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CONTENIDO: El contexto social de la actividad de las agencias - La gestión de la credibilidad - Medios y agencias, retos compartidos - Nuevos mercados: colaboración y competencia con los medios - El valor añadido en los productos - Interés general, eficacia interna y buen gobierno.


The role of the Inter Press Service in the international mediascape

The role of the Inter Press Service in the international mediascape

Author: Annalena Oeffner

Publisher: diplom.de

Published: 2005-12-15

Total Pages: 84

ISBN-13: 3832491805

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Inhaltsangabe:Abstract: Academic studies generally paint a very positive picture of the alternative news agency Inter Press Service (IPS). It has frequently been demonstrated that unlike the big commercial agencies IPS provides descriptions of complex processes rather than spot news , informs about positive developments rather than the crisis-reporting that tends to prevail in the mainstream media, and succeeds in reporting from the perspective of developing countries and of people who do not usually get to speak in the news. An analysis of whether a news agency with such laudable intentions actually has the power to contribute to social change appears to be lacking, although IPS marginal status in the mediascape has been pointed out. Against that background, this study investigates the role of IPS as alternative in the mediascape based on IPS coverage of the Fifth World Social Forum (WSF), which took place in Porto Alegre (Brazil) in January 2005. The field research for this study was conducted during an internship at the IPS Latin America office in Montevideo (Uruguay) and at the World Social Forum, where the author was part of the IPS news team. Considering IPS extensive coverage of the WSF and the fact that civil society constitutes IPS major audience as well as being the key protagonist at the WSF, both the Forum and civil society are regarded important aspects to this analysis. The author presupposes the importance of the WSF for global social movements, and the need both for a diversity of sources that inform the public about the event and the issues discussed there, and for alternatives in the rather homogeneous media sector. The following questions guide the analysis: a. How does the IPS coverage of the 2005 WSF differ from that by mainstream media? b. Does IPS contribute to social change? c. Is IPS an important information source and platform for civil society organisations? Following a brief introduction, the theoretical concepts central to the analysis are outlined by describing imbalances of the international news environment, explaining the notion of news values, and looking into theories on media effects. An overview of research conducted on the Inter Press Service is furthermore provided. After a description of research methodologies, three chapters focus on one of the guiding questions each, presenting and discussing the research findings on IPS coverage of the World Social Forum, its contribution to change, and [...]


Políticas y estrategias de comunicación y publicidad

Políticas y estrategias de comunicación y publicidad

Author: José María Ferré Trenzano

Publisher: Ediciones Díaz de Santos

Published: 1996

Total Pages: 140

ISBN-13: 9788479782566

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A través de un sinfín de guías, prontuarios, esquemas y recomendaciones, puedeusted analizar y controlar como su empresa se está comunicando con su clientela actual y potencial, permitiéndole diseñar un programa eficaz de comunicación, tanto por lo que respecta al uso del teléfono, como a sus vendedores y cualquier colaborador que esté en contacto con su mercado, independientemente de la propia publicidad. Al propio tiempo le facilita toda una serie de pautas para poder poner en marcha una campaña de publicidad, sea cual sea su presupuesto, ayudándole a determinar cuales pueden ser los objetivos de su publicidad máseficaces, redactar un briefing e incluso qué criterios debe tener en cuenta ala hora de tener que elegir una Agencia de Publicidad. Finalmente le proponeun método muy original para poder medir la eficacia de sus campañas de publicidad.


World Editors

World Editors

Author: Gustavo Guerrero

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-12-16

Total Pages: 375

ISBN-13: 311071311X

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The existence of World Literature depends on specific processes, institutions, and actors involved in the global circulation of literary works. The contributions of this volume aim to pay attention to these multiple material dimensions of Latin American 20th and 21st century literatures. From perspectives informed by materialism, sociology, book studies, and digital humanities, the articles of this volume analyze the role of publishing houses, politics of translation, mediators and gatekeepers, allowing insights into the processes that enable books to cross borders and to be transformed into globally circulating commodities. The book focusses both on material (re)sources of literary archives, key actors in literary and cultural markets, prizes and book fairs, as well as on recent dimension of the digital age. Statements of some of the leading representatives of the global publishing world complement these analyses of the operations of selection and aggregation of value to literary texts.