Las 7 claves del marketing para despegar en la era digital

Las 7 claves del marketing para despegar en la era digital

Author: Erasmo Herrera

Publisher:

Published: 2020-09-10

Total Pages: 208

ISBN-13:

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ATENCIÓN: Este libro se ideó, escribió y se publicó como respuesta a la aceleración que el mundo estaba experimentado y como base de impulso para ti que quieres despegar en la era digital.Si estás leyendo esto es porque al fin ha llegado el momento de que tus ideas, negocios o carrera profesional despeguen en internet propulsados por el marketing digital.¡Hola! Soy Erasmo Herrera, el autor de este libro, y seré tu copiloto de despegue hacia la era digital, te señalaré las 7 claves necesarias para que sean tu norte en la ruta, te mostraré una visión distinta a todo lo que te han contado y te daré las recomendaciones necesarias para que evites los caminos sinuosos o sin salida que yo he recorrido en la última década.A lo largo del libro trataremos temas como: La diferencia entre ayudar y vender.La propuesta de valor.El valor agregado.La segmentación y la buyer persona.Humanización de marcas.Tribus digitales y su importancia.Redes sociales como canal entrega de valor.El nuevo proceso de compra.Diseño de embudos de conversión.La escalera de valor como recorrido de los clientes.La obtención del permiso por parte de los consumidores.Outbound e inbound marketing.La metodología de Facebook Ads y Googles Ads.Creación de contenido.Elementos indispensables para un sitio web.Los fundamentos de la medición y el análisis del marketing digital.La diferenciación de las métricas.Desarrollo e implementación de objetivos inteligentes.Diseño de estrategias basadas en recursos disponibles.Y sobre todo, entenderás que sin importar a que te dediques o que es lo que quieras hacer, el marketing digital es tu mayor aliado en esta nueva era.


Strategic Management

Strategic Management

Author: Fred R. David

Publisher: Prentice Hall

Published: 2009

Total Pages: 0

ISBN-13: 9780136015703

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KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.


World Development Report 2019

World Development Report 2019

Author: World Bank

Publisher: World Bank Publications

Published: 2018-10-31

Total Pages: 201

ISBN-13: 1464813566

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Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.


Engaging African American Males in Community Colleges

Engaging African American Males in Community Colleges

Author: Ted N. Ingram

Publisher: IAP

Published: 2018-05-01

Total Pages: 274

ISBN-13: 1641132299

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This volume dedicated to the engagement of African American males in community colleges furthers the research agenda focused on improving the educational outcomes of African American males. The theme engagement also supports the anti-deficit approach to research on African American males developed by renowned research scholars. The true success of African American males in community colleges rests on how well these institutions engage young men into their institutions. This will require community colleges to examine policies, pedagogical strategies, and institutional practices that alienate African American males and fosters a culture of underachievement. The authors who have contributed to this volume all speak from the same script which proves than when African American males are properly engaged in an education that is culturally relevant, they will succeed. Therefore, this book will benefit ALL who support the education of African American males. It is our intent that this book will contribute to the growing body of knowledge that exists in this area as well as foster more inquiry into the achievement of African American males. The book offers three approaches to understanding the engagement of African American males in community college, which includes empirical research, policy perspectives and programmatic initiatives.


Little Voice Mastery

Little Voice Mastery

Author: Blair Singer

Publisher: RDA Press, LLC

Published: 2013-05-28

Total Pages: 264

ISBN-13: 0977651819

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"Little Voice" is the chatter in the six inches between your ears that turns you into a hero one minute and a dunce the next. The 21 proven techniques presented here will reprogram the "Little Voice" in your brain in 30 seconds. In "Little Voice" Mastery, author Blair Singer delivers strategies and techniques that will give readers the ability to: Maintain power in any pressure situation and stop debilitating chatter in their brain so they can attract what they want - now. Uncover and realize lifelong dreams Break through self-sabotaging habits Build powerful, lasting confidence Resurrect the hero inside of them


Media Education in Latin America

Media Education in Latin America

Author: Julio-César Mateus

Publisher: Routledge

Published: 2019-07-22

Total Pages: 293

ISBN-13: 0429534671

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This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.


Equality and Efficiency REV

Equality and Efficiency REV

Author: Arthur M. Okun

Publisher: Brookings Institution Press

Published: 2015-04-30

Total Pages: 171

ISBN-13: 0815726546

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Originally published in 1975, Equality and Efficiency: The Big Tradeoff is a very personal work from one of the most important macroeconomists of the last hundred years. And this new edition includes "Further Thoughts on Equality and Efficiency," a paper published by the author two years later. In classrooms Arthur M. Okun may be best remembered for Okun's Law, but his lasting legacy is the respect and admiration he earned from economists, practitioners, and policymakers. Equality and Efficiency is the perfect embodiment of that legacy, valued both by professional economists and those readers with a keen interest in social policy. To his fellow economists, Okun presents messages, in the form of additional comments and select citations, in his footnotes. To all readers, Okun presents an engaging dual theme: the market needs a place, and the market needs to be kept in its place. As Okun puts it: Institutions in a capitalist democracy prod us to get ahead of our neighbors economically after telling us to stay in line socially. This double standard professes and pursues an egalitarian political and social system while simultaneously generating gaping disparities in economic well-being. Today, Okun's dual theme feels incredibly prescient as we grapple with the hot-button topic of income inequality. In his foreword, Lawrence H. Summers declares: On what one might think of as questions of "economic philosophy," I doubt that Okun has been improved on in the subsequent interval. His discussion of how societies rely on rights as well as markets should be required reading for all young economists who are enamored with market solutions to all problems. With a new foreword by Lawrence H. Summers


Basques in the Philippines

Basques in the Philippines

Author: Marciano R. De Borja

Publisher: University of Nevada Press

Published: 2012-06-12

Total Pages: 440

ISBN-13: 0874178916

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The Basques played a remarkably influential role in the creation and maintenance of Spain’s colonial establishment in the Philippines. Their skills as shipbuilders and businessmen, their evangelical zeal, and their ethnic cohesion and work-oriented culture made them successful as explorers, colonial administrators, missionaries, merchants, and settlers. They continued to play prominent roles in the governance and economy of the archipelago until the end of Spanish sovereignty, and their descendants still contribute in significant ways to the culture and economy of the contemporary Philippines. This book offers important new information about a little-known aspect of Philippine history and the influence of Basque immigration in the Spanish Empire, and it fills an important void in the literature of the Basque diaspora.


Dead Spy Running

Dead Spy Running

Author: Jon Stock

Publisher: Macmillan

Published: 2010-10-26

Total Pages: 366

ISBN-13: 1429941952

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Daniel Marchant, a suspended MI6 officer, is running the London Marathon. He is also running out of time. A competitor is strapped with explosives, and if he drops his pace, everyone around him will be killed, including the U.S. ambassador to London. Marchant tries to thwart the attack, but is he secretly working for the terrorists? There are those who already suspect him of treachery. Just like they suspected his late father, the former head of MI6, who was removed from his job and accused of treason. On the run from the CIA, Marchant is determined to prove his father's innocence. His quest to do so takes him from the streets of London to India, where the U.S. president is due for his first visit. Marchant soon finds that to clear his family's name he will have to expose a plot that could throw world politics into chaos. In Dead Spy Running, Jon Stock delivers a breakneck thriller that updates the spy novel for the twenty-first century.


Rich Dad Advisor's Series®: SalesDogs

Rich Dad Advisor's Series®: SalesDogs

Author: Blair Singer

Publisher: Business Plus

Published: 2002-07-01

Total Pages: 247

ISBN-13: 0759524831

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By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs will: * Introduce Five Breeds of SalesDogs! * Reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers & life-long sales * Teach you how to identify your "breed" & play to your own strengths * Give you the steps to inspire & direct any group of sales people into a charging pack of blue-ribbon SalesDogs * Show you how to reduce your sales effort, increasing your sales results * Teach you how to radically change your attitude in thirty seconds or less so you can direct your financial results.