Language, Media and Globalization in the Periphery

Language, Media and Globalization in the Periphery

Author: Sender Dovchin

Publisher: Routledge

Published: 2018-05-11

Total Pages: 247

ISBN-13: 1351685333

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The title seeks to show how people are embedded culturally, socially and linguistically in a certain peripheral geographical location, yet are also able to roam widely in their use and takeup of a variety of linguistic and cultural resources. Drawing on data examples obtained from ethnographic fieldwork trips in Mongolia, a country located geographically, politically and economically on the Asian periphery, this book presents an example of how peripheral contexts should be seen as crucial sites for understanding the current sociolinguistics of globalization. Dovchin brings together several themes of wide contemporary interest, including sociolinguistic diversity in the context of popular culture and media in a globalized world (with a particular focus on popular music), and transnational flows of linguistic and cultural resources, to argue that the role of English and other languages in the local language practices of young musicians in Mongolia should be understood as "linguascapes." This notion of linguascapes adds new levels of analysis to common approaches to sociolinguistics of globalization, offering researchers new complex perspectives of linguistic diversity in the increasingly globalized world.


Language, Social Media and Ideologies

Language, Social Media and Ideologies

Author: Sender Dovchin

Publisher: Springer

Published: 2019-08-08

Total Pages: 98

ISBN-13: 3030261395

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This book seeks to contribute to the critical applied linguistics by investigating the dynamic role of English on social media, focusing on EFL university students in East Asia – Mongolia and Japan. Drawing on sets of Facebook data, the book primarily emphasizes that the presence of English on social media should be understood as ‘translingual’ not only due to its multiple recombinations of resources, genres, modes, styles, and repertories but also due to its direct connections with a broader socio-cultural, historical and ideological meanings. Secondly, EFL university students metalinguistically claim multiple ideologies of linguistic authenticities in terms of their usage of ‘translingual Englishes’ on social media as opposed to other colliding language ideologies such as linguistic purity and linguistic dystopia. The question of how they reclaim the notion of linguistic authenticity, however, profoundly differs, depending on their own often-diverse criteria, identities, beliefs, and ideas. This shows that mixing and mingling at its very core, the existence of ‘translingual Englishes’ on social media provides us with a significant view to accommodate the multiple co-existence and multiple origins of authenticity in the increasingly interconnected world. The book concludes the possibility of applying the ideas of ‘translingual Englishes’ on social media in critical EFL classroom settings, in their careful re-assessment of the complexity of contemporary linguistic experiences and beliefs of their EFL learners.


Popular Culture, Voice and Linguistic Diversity

Popular Culture, Voice and Linguistic Diversity

Author: Sender Dovchin

Publisher: Springer

Published: 2017-10-25

Total Pages: 228

ISBN-13: 3319619551

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This book analyses the language practices of young adults in Mongolia and Bangladesh in online and offline environments. Focusing on the diverse linguistic and cultural resources these young people draw on in their interactions, the authors draw attention to the creative and innovative nature of their transglossic practices. Situated on the Asian periphery, these young adults roam widely in their use of popular culture, media voices and linguistic resources. This innovative and topical book will appeal to students and scholars of sociolinguistics, applied linguistics, cultural studies and linguistic anthropology.


The Sociolinguistics of Global Asias

The Sociolinguistics of Global Asias

Author: Jerry Won Lee

Publisher: Routledge

Published: 2022-06-09

Total Pages: 201

ISBN-13: 1000586359

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The volume explores the social, cultural, and historical forms of “language” that have come to be associated with “Asia” as a global phenomenon and their implications for better understanding the contemporary linguistic and political landscape in Asias. The book examines the flows of migration, people, cultures, and language resources within, across, through, to, and from Asias in tandem with social, political, and ideological factors, drawing on case studies of global iterations of a wide range of Asian national and cultural imaginaries. In so doing, the volume builds on the growing body of scholarship on the sociolinguistics of globalization in its critical inquiries into the linguistic and cultural practices that have come to be constitutive of national or supranational localities toward unpacking the forces of globalization more broadly. This book will be of particular interest to students and scholars interested in sociolinguistics, multilingualism, linguistic anthropology, Asian Studies, and Asian American studies.


Critical Inquiries in the Sociolinguistics of Globalization

Critical Inquiries in the Sociolinguistics of Globalization

Author: Tyler Andrew Barrett

Publisher: Multilingual Matters

Published: 2019-02-26

Total Pages: 160

ISBN-13: 1788922867

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The studies in this collection seek to examine the notions of ‘linguistic diversity’ and ‘hybridity’ through the lenses of new critical theories and theoretical frameworks embedded within the broader discussion of the sociolinguistics of globalization. The chapters include critical inquiries into online/offline languages in society, language users, language learners and language teachers who may operate ‘between’ languages and are faced with decisions to navigate, negotiate and invent or re-invent languages, local and global and virtual spaces. The research took place in contexts that include linguistic landscapes, schools, classrooms, neighborhoods and virtual spaces of Australia, Bangladesh, Canada, Japan, Kazakhstan, Mongolia, South Korea and the USA.


Language, Globalization and the Making of a Tanzanian Beauty Queen

Language, Globalization and the Making of a Tanzanian Beauty Queen

Author: Sabrina Billings

Publisher: Multilingual Matters

Published: 2013-11-29

Total Pages: 231

ISBN-13: 1783090774

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Through micro-analysis of language use, this book chronicles young women's pathways to becoming a Tanzanian beauty queen, offering an original perspective on the intersection of language with globalization, nationalism, and inequality in urban East Africa. This compelling linguistic ethnography considers the real-life effects, both on- and off-stage, of language policy, education, and gender dynamics for the women competing in the pageants. While highlighting many contestants' struggles for escape from poverty and patriarchy, the book also emphasizes their creative strategies – linguistic and otherwise – for bettering their lives and shows how people living in a global economic periphery take part in, and sometimes feel left out of, the wider world.


The Routledge Handbook of Sociolinguistics Around the World

The Routledge Handbook of Sociolinguistics Around the World

Author: Martin J. Ball

Publisher: Taylor & Francis

Published: 2023-07-28

Total Pages: 992

ISBN-13: 1000901963

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Drawing on examples from a wide range of languages and social settings, The Routledge Handbook of Sociolinguistics Around the World was originally the first single-volume collection surveying the current research trends in international sociolinguistics. This new edition has been comprehensively updated and significantly expanded, and now includes more than 50 chapters written by leading authorities and a brand-new substantial introduction by John Edwards. Coverage has been expanded regionally and there is a critical focus on Indigenous languages. This handbook remains a key tool to help widen the perspective on sociolinguistics to readers interested in the field. Divided into sections covering the Americas, Asia, Australasia, Africa, and Europe, the book provides readers with a solid, up-to-date appreciation of the interdisciplinary nature of the field of sociolinguistics in each area. It clearly explains the patterns and systematicity that underlie language variation in use, along with the ways in which alternations between different language varieties mark personal style, social power, and national identity. The Routledge Handbook of Sociolinguistics Around the World is the ideal resource for all students in undergraduate sociolinguistics courses and for researchers involved in the study of language, society, and power.


The Impact of Global English on Cultural Identities in the United Arab Emirates

The Impact of Global English on Cultural Identities in the United Arab Emirates

Author: Sarah Hopkyns

Publisher: Routledge

Published: 2020-03-18

Total Pages: 195

ISBN-13: 1000059618

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This book provides a nuanced portrait of the complexities found within the cultural and linguistic landscape of the United Arab Emirates, unpacking the ever-shifting dynamics between English and Arabic in today’s era of superdiversity. Employing a qualitative phenomenological approach which draws on a rich set of data from questionnaires to focus groups with Emirati students, Emirati schoolteachers, and expatriate university teachers, Hopkyns problematizes the common binary East-West paradigm focused on the tension between the use of English and Arabic in the UAE. Key issues emerging from the resulting analysis include the differing attitudes towards English and in particular, English Medium Instruction, the impact of this tension on identities, and the ways in which the two languages are employed in distinct ways on an everyday scale. The volume will particularly appeal to students and scholars interested in issues around language and identity, language policy and planning, multilingualism, translanguaging, and language in education.


Advertising, the Media and Globalisation

Advertising, the Media and Globalisation

Author: John Sinclair

Publisher: Routledge

Published: 2012-05-31

Total Pages: 170

ISBN-13: 1136500987

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This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.


Globalization and Language Teaching

Globalization and Language Teaching

Author: David Block

Publisher: Routledge

Published: 2002-06-01

Total Pages: 208

ISBN-13: 1134546394

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This book considers the issues globalization raises for second language learning and teaching. Block and Cameron's collection shows how, in an economy based on services and information, the linguistic skills of workers becomes increasingly important. New technologies make possible new kinds of language teaching, and language becomes an economic commodity with a value in the global marketplace. This has implications for how and why people learn languages, and for which languages they learn. Drawing together the various strands of the globalization debate, this rich and varied collection of contributions explores issues such as: *The commodification of language(s) and language skills *The use of new media and new technologies in language learning and teaching *The effects of globalization on the language teaching industry *New forms of power and resistance.