Strategic Innovative Marketing and Tourism
Strategic Innovative Marketing and Tourism

Author: Androniki Kavoura

Publisher: Springer Nature

Published: 2020-03-09

Total Pages: 1074

ISBN-13: 3030361268

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​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author:

Publisher: Erasmus Ediciones

Published:

Total Pages: 330

ISBN-13: 8415462158

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Latin America and the Caribbean at the Food Systems Summit
Latin America and the Caribbean at the Food Systems Summit

Author: Food and Agriculture Organization of the United Nations

Publisher: Food & Agriculture Org.

Published: 2022-03-09

Total Pages: 57

ISBN-13: 9251358540

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On 23 September 2021, the Food Systems Summit convened by the Secretary-General of the United Nations, António Guterres, was held. Latin America and the Caribbean played an essential role in this event. The official proposals and recommendations presented at the Summit are part of the official reports of the national dialogues and the speeches of their official representatives. In this publication, we reproduce the transcripts of these 23 speeches. This publication is an invitation to those who want to learn about Latin America and the Caribbean proposals at the Summit.

Engaging People in Sustainability
Engaging People in Sustainability

Author: Daniella Tilbury

Publisher: IUCN

Published: 2004

Total Pages: 152

ISBN-13: 9782831708232

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The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].

El corazón de Mango
El corazón de Mango

Author: Andrea Gay Zaragoza

Publisher: Editorial Almuzara

Published: 2010-11

Total Pages: 133

ISBN-13: 848356520X

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El corazón de mango teje la historia de una marca global con un estilo propio en los escaparates y la trastienda. Un título en el que los autores se adentran en el corazón de la compañía y analizan su modelo de gestión, sus planes de expansión y crecimiento y la estrategia corporativa.

Measures of Positive Psychology
Measures of Positive Psychology

Author: Kamlesh Singh

Publisher: Springer

Published: 2016-11-24

Total Pages: 223

ISBN-13: 8132236319

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The book contributes to the vast field of research in psychometrics as well as to the growing field of positive psychology. It analyses the development and validation of several constructs of positive psychology like resilience, flow, mindfulness, spirituality, and intrapersonal and interpersonal strengths. The chapters discuss the test construction process and develop scales for constructs that are validated on the Indian population. In most Indian behavioral research, psychological tests from the West are employed without assessing psychometric properties in India. However, establishing validation of psychological tests in a new culture is necessary in order to claim results based on these tests. Hence, this book bridges this gap in positive psychology and its allied fields and develops and standardizes these scales for the Indian population. The new constructed and validated scales have undergone rigorous statistical screening. Psychologists, psychiatrists, and social workers interested in studying well-being in India and in understanding how to create psychometric scales for non-Western populations will find the book useful for their research.

Actas del VI Simposio Las Sociedades ante el Reto Digital
Actas del VI Simposio Las Sociedades ante el Reto Digital

Author: Manuel Gertrudix Barrio

Publisher: Lulu.com

Published: 2013-05-13

Total Pages: 144

ISBN-13: 8415816049

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Desde 2008, el Simposio Las Sociedades ante el Reto Digital, se ha venido desarrollando en el marco de la Cátedra Europa, organizado por la Universidad del Norte en Barranquilla, Colombia. En sus seis ediciones, se ha consolidado como un espacio de encuentro académico interesado en el abordaje interdisciplinar de las TIC desde tres grandes áreas, las ciencias sociales, las comunicaciones y la educación.