Somos estrategas
Author: A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher: Editorial GEDISA
Published: 2015-10-15
Total Pages: 210
ISBN-13: 8497849752
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Comunicación corporativa: Claves y escenarios
Author: Carmen Costa-Sánchez
Publisher: Editorial UOC
Published: 2015-07-31
Total Pages: 211
ISBN-13: 8490646570
DOWNLOAD EBOOKTodo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Developments and Advances in Defense and Security
Author: Álvaro Rocha
Publisher: Springer Nature
Published:
Total Pages: 231
ISBN-13: 9819988942
DOWNLOAD EBOOKHCI International 2021 - Late Breaking Papers: Cognition, Inclusion, Learning, and Culture
Author: Constantine Stephanidis
Publisher: Springer Nature
Published: 2021-11-12
Total Pages: 677
ISBN-13: 3030903281
DOWNLOAD EBOOKThis book constitutes late breaking papers from the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held in July 2021. The conference was planned to take place in Washington DC, USA but had to change to a virtual conference mode due to the COVID-19 pandemic. A total of 5222 individuals from academia, research institutes, industry, and governmental agencies from 81 countries submitted contributions, and 1276 papers and 241 posters were included in the volumes of the proceedings that were published before the start of the conference. Additionally, 174 papers and 146 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of HCI, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Limnogeologia en España
Author: Blas L. Valero-Garcés
Publisher: Editorial CSIC - CSIC Press
Published: 2003
Total Pages: 440
ISBN-13: 9788400081645
DOWNLOAD EBOOKInternational Symposium on Distributed Computing and Artificial Intelligence 2008 (DCAI ́08)
Author: Juan Manuel Corchado Rodríguez
Publisher: Springer Science & Business Media
Published: 2008-09-16
Total Pages: 778
ISBN-13: 3540858636
DOWNLOAD EBOOKThe International Symposium on Distributed Computing and Artificial Intelligence is an annual forum that brings together ideas, projects, lessons, etc. associated with distr- uted computing, artificial intelligence and its applications in different themes. This meeting has been held at the University of Salamanca from the 22th to the 24th of October 2008. This symposium has be organized by the Biomedicine, Intelligent S- tem and Educational Technology Research Group (http://bisite. usal. es/) of the Univ- sity of Salamanca. The technology transfer in this field is still a challenge and for that reason this type of contributions has been specially considered in this edition. This c- ference is the forum in which to present application of innovative techniques to complex problems. The artificial intelligence is changing our society. Its application in distr- uted environments, such as the Internet, electronic commerce, mobile communications, wireless devices, distributed computing, and so on is increasing and is becoming an element of high added value and economic potential, both industrial and research. These technologies are changing constantly as a result of the large research and technical effort being undertaken in both universities and businesses. The exchange of ideas between scientists and technicians from both academic and business areas is essential to facilitate the development of systems that meet the demands of today's society.
Media and Metamedia Management
Author: Francisco Campos Freire
Publisher: Springer
Published: 2016-11-21
Total Pages: 514
ISBN-13: 3319460684
DOWNLOAD EBOOKMedia and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
Author: Miguélez-Juan, Blanca
Publisher: IGI Global
Published: 2023-01-09
Total Pages: 463
ISBN-13: 1668439727
DOWNLOAD EBOOKIn a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Alinear para ganar
Author: Cees B.M. Van Riel
Publisher: Editorial Almuzara
Published: 2012-04
Total Pages: 206
ISBN-13: 8483566451
DOWNLOAD EBOOKLa mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
