Klout For Dummies
Klout For Dummies

Author: Andrea Updyke

Publisher: John Wiley & Sons

Published: 2013-05-15

Total Pages: 286

ISBN-13: 1118505506

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Leverage your online influence with this fun and friendly guide to Klout! Klout measures your online influence on a scale of 1 to 100 by looking at your number of followers or connections, as well as by measuring your ability to drive action on social networks. This easy-to-understand guide helps you understand how Klout works so that you can use it to your advantage to leverage your online influence. You'll learn how to create a Klout profile and connect it to various social networks so that your data can be analyzed by Klout, determining your reach, amplification, and impact online. Shows you how to use Klout to spread your message and prioritize customers Walks you through setting up an account and creating your profile on Klout Covers the various facets of Klout and how to interpret Klout's data about you Highlights ways to understand Klout style and use Klout perks Klout For Dummies is essential reading if you're looking to increase your online clout!

Online Reputation Management For Dummies
Online Reputation Management For Dummies

Author: Lori Randall Stradtman

Publisher: John Wiley & Sons

Published: 2012-09-11

Total Pages: 408

ISBN-13: 1118416651

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More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

Social Media Commerce For Dummies
Social Media Commerce For Dummies

Author: Marsha Collier

Publisher: John Wiley & Sons

Published: 2012-11-08

Total Pages: 346

ISBN-13: 1118461509

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Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

Employee Engagement For Dummies
Employee Engagement For Dummies

Author: Bob Kelleher

Publisher: John Wiley & Sons

Published: 2013-12-13

Total Pages: 375

ISBN-13: 1118756061

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The easy way to boost employee engagement Today more than ever, companies and leaders need a road map to help them boost employee engagement levels. Employee Engagement For Dummies helps employers implement the necessary plans to create and sustain an engaging culture, allowing them to attract and retain the best people while boosting their productivity and creativity. Employee Engagement For Dummies helps you foster employee engagement, a concept that furthers an organization's interests through ensuring that employees remain involved in, committed to, and fulfilled by their work. It covers: practical steps to boost employee engagement with your company or team; how to engage different generations of employees; the keys to reduce voluntary employee turnover; practical tools to help retain and engage your employees; processes that will boost employee retention and productivity; hiring the best fits from the start; and much more. Helps you recognize and understand the impact of positive employee engagement Helps you attract and retain the best employees Employee Engagement For Dummies is for business leaders at all levels who are looking to better engage their employees and increase morale and productivity.

Infographics For Dummies
Infographics For Dummies

Author: Justin Beegel, MBA

Publisher: John Wiley & Sons

Published: 2014-06-10

Total Pages: 320

ISBN-13: 1118792270

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Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by the founder of Infographic World, a New York City based infographic agency, and his top designers, the book focuses on the how-to of data, design, and distribution to create stunning, shareable infographics. Step-by-step instruction allows you to handle data like a pro, while creating eye-catching graphics with programs like Adobe Illustrator and Photoshop. The book walks you through the different types of infographics, explaining why they're so effective, and when they're appropriate. Ninety percent of the information transmitted to your brain is visual, so it's important to tickle the optic nerves to get people excited about your data. Infographics do just that. Much more exciting than a spreadsheet, infographics can add humor, interest, and flash while imparting real information. Putting your data in graphic form makes it more likely to be shared via Twitter, Facebook, Pinterest, and other social media sites, and the visual interest makes it less likely to be ignored. Infographics For Dummies provides a tried-and-true method for creating infographics that tell a story and get people excited. Topics include: Talking to clients about the data Discovering trends, outliers, and patterns Designing with mood boards and wireframes Launching and promoting your infographic The book, written by Justin Beegel, MBA, founder of Infographic World, Inc., describes the elements of a successful infographic, and stresses the must-have ingredients that get your data noticed. Humans are visual creatures, telling stories in a visual way. In today's world filled with data and messaging, an infographic is one of the best ways to get your point across.

Google+ For Dummies
Google+ For Dummies

Author: Jesse Stay

Publisher: John Wiley & Sons

Published: 2011-11-01

Total Pages: 120

ISBN-13: 9781118181300

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A new social network! Here's your user's guide to Google+ Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. Explains how to join Google+, protect your information, and make the most of this new social network Explores cool new features, such as Circles, which allows you to drag and drop friends into different circles Covers creating a profile, finding friends, adding people to Circles, chatting with others in Hangouts, importing photos, controlling who sees what, and more Conveys helpful information in the clear, friendly, easy-to-follow language that has defined the Dummies series for two decades Confidently enter the exciting new Google+ social neighborhood with Google+ For Dummies.

Running a Food Truck For Dummies
Running a Food Truck For Dummies

Author: Richard Myrick

Publisher: John Wiley & Sons

Published: 2012-07-11

Total Pages: 438

ISBN-13: 1118330730

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The easy way to drive your food truck business to success A new generation of street food lovers are lining up at food trucks and food carts. Though the idea is a long-standing part of American and world culture, the street food industry has never enjoyed so much popularity or publicity. With lower start-up costs than traditional "store front" restaurants, food trucks offer a unique opportunity to entrepreneurs in a business climate where credit is tight and capital is scarce. In Running a Food Truck For Dummies, you'll get all the delicious details needed to start your own food truck business quickly, affordably, and successfully. Whether you're one for the nearly 3 million owners and operators of existing food truck businesses or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more. Help starting and creating a business plan Advice on creating a mobile menu, choosing and outfitting a vehicle, setting prices, and hiring help Everything you need to know about licenses, permits, zoning, parking, and other considerations Coverage of using Social Media advertising,such as Facebook and Twitter, to market your food truck business From choosing and outfitting a business vehicle to franchising and everything in between, Running a Food Truck For Dummies shows foodies everything they need to know to get their business moving toward success!

Social Media Marketing eLearning Kit For Dummies
Social Media Marketing eLearning Kit For Dummies

Author: Phyllis Khare

Publisher: John Wiley & Sons

Published: 2012-02-07

Total Pages: 306

ISBN-13: 1118119150

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Publisher's Note- The online training portion of this product is no longer available. Valuable kit teaches social media marketing to learners of all levels If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace. Helps self-motivated learners master social media marketing Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more Allows you to follow the material sequentially or choose separate sections at your own time and pace Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more Social media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Social Media Optimization For Dummies
Social Media Optimization For Dummies

Author: Ric Shreves

Publisher: John Wiley & Sons

Published: 2015-04-13

Total Pages: 368

ISBN-13: 1119016126

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Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

Location Based Marketing For Dummies
Location Based Marketing For Dummies

Author: Aaron Strout

Publisher: John Wiley & Sons

Published: 2011-09-06

Total Pages: 288

ISBN-13: 1118022491

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Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.