Kleppner's Advertising Procedure
Author: Otto Kleppner
Publisher:
Published: 1990
Total Pages: 758
ISBN-13:
DOWNLOAD EBOOKIncludes glossary & index
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Advertising Procedure
Author: Otto Kleppner
Publisher:
Published: 1950
Total Pages: 812
ISBN-13:
DOWNLOAD EBOOKOtto Kleppner's Advertising Procedure
Author: Otto Kleppner
Publisher: Prentice Hall
Published: 1986-01-01
Total Pages: 665
ISBN-13: 9780136432975
DOWNLOAD EBOOKRetail Advertising and Promotion
Author: Jay Diamond
Publisher: Fairchild Books
Published: 2011-03-17
Total Pages: 0
ISBN-13: 9781563678981
DOWNLOAD EBOOKRetail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Advertising as Multilingual Communication
Author: H. Kelly-Holmes
Publisher: Springer
Published: 2016-01-11
Total Pages: 221
ISBN-13: 0230503012
DOWNLOAD EBOOKAdvertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
An Introduction to Mechanics
Author: Daniel Kleppner
Publisher: Cambridge University Press
Published: 2010-05-06
Total Pages: 571
ISBN-13: 0521198216
DOWNLOAD EBOOKA classic textbook on the principles of Newtonian mechanics for undergraduate students, accompanied by numerous worked examples and problems.
International Advertising and Communication
Author: Sandra Diehl
Publisher: Springer Science & Business Media
Published: 2006-09-19
Total Pages: 477
ISBN-13: 3835057022
DOWNLOAD EBOOKThe book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
An Introduction to Mechanics
Author: Daniel Kleppner
Publisher: Cambridge University Press
Published: 2014
Total Pages: 563
ISBN-13: 0521198119
DOWNLOAD EBOOKThis second edition is ideal for classical mechanics courses for first- and second-year undergraduates with foundation skills in mathematics.
Molecular Beams in Physics and Chemistry
Author: Bretislav Friedrich
Publisher: Springer Nature
Published: 2021-06-19
Total Pages: 639
ISBN-13: 3030639630
DOWNLOAD EBOOKThis Open Access book gives a comprehensive account of both the history and current achievements of molecular beam research. In 1919, Otto Stern launched the revolutionary molecular beam technique. This technique made it possible to send atoms and molecules with well-defined momentum through vacuum and to measure with high accuracy the deflections they underwent when acted upon by transversal forces. These measurements revealed unforeseen quantum properties of nuclei, atoms, and molecules that became the basis for our current understanding of quantum matter. This volume shows that many key areas of modern physics and chemistry owe their beginnings to the seminal molecular beam work of Otto Stern and his school. Written by internationally recognized experts, the contributions in this volume will help experienced researchers and incoming graduate students alike to keep abreast of current developments in molecular beam research as well as to appreciate the history and evolution of this powerful method and the knowledge it reveals.
Web Advertising
Author: Anja Janoschka
Publisher: John Benjamins Publishing
Published: 2004-12-23
Total Pages: 246
ISBN-13: 9027294887
DOWNLOAD EBOOKThis book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
