Political Marketing in Canada

Political Marketing in Canada

Author: Alex Marland

Publisher: UBC Press

Published: 2012-02-15

Total Pages: 322

ISBN-13: 0774822317

DOWNLOAD EBOOK

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.


Publicity and the Canadian State

Publicity and the Canadian State

Author: Kirsten Kozolanka

Publisher: University of Toronto Press

Published: 2014-02-24

Total Pages: 390

ISBN-13: 1442669314

DOWNLOAD EBOOK

Publicity pervades our political and public culture, but little has been written that critically examines the basis of the modern Canadian “publicity state.” This collection is the first to focus on the central themes in the state’s relationship with publicity practices and the “permanent campaign,” the constant search by politicians and their strategists for popular consent. Central to this political popularity contest are publicity tools borrowed from private enterprise, turning political parties into sound bites and party members into consumers. Publicity and the Canadian State is the first sustained study of the contemporary practices of political communication, focusing holistically on the tools of the publicity state and their ideological underpinnings: advertising, public opinion research, marketing, branding, image consulting, and media and information management, as well as related topics such as election law and finance, privacy, think-tank lobbying, and non-election communication campaigns. Bringing together contemporary Canadian analysis by scholars in a number of fields, this collection will be a welcome new resource for academics, public relations and policy professionals, and government communicators at all levels.


Rescuing Canada's Right

Rescuing Canada's Right

Author: Tasha Kheiriddin

Publisher: John Wiley & Sons

Published: 2009-12-14

Total Pages: 280

ISBN-13: 047073972X

DOWNLOAD EBOOK

A provocative and timely call to action for civic-minded Canadians yearning for a more competitive political system ane better government. Canadians everywhere are asking: what's wrong with the Conservative Party? The Liberal Party of Canada has held power for 70 of the past 100 years--a feat unrivaled by any other political party in the Western hemisphere. This dominance has caused a great deal of frustration on all political fronts, especially on the right. In the past two years, the long-awaited merger of the Canadian Alliance and the Progressive Conservatives has not achieved the results many were expecting. Despite the explosive revelations of the sponsorship scandal, and attempts to improve his party's image, Stephen Harper's Conservatives still trail in the polls. In Rescuing Canada's Right, the authors examine the problems facing the Conservative Party and the broader conservative movement, and offer concrete solutions on how to fix them. Some of the issues the book will address: Why the Conservative Party and its predecessor parties have such a poor electoral record; Why today's Conservative Party is not really conservative. Why a new political vision is necessary to inspire Canadians--and what it should be. How the Liberals use public money to entrench an unhealthy reliance on the state--and how the right has failed to challenge it What Canadian conservatives can learn from the American and British experiences How to build a Canadian Conservative counter-culture in the media, academia, and the law How the right can break through to the young, and to immigrants in Quebec An action plan to end Canada's democratic deficit and level the political playing field. Rescuing Canada's Right will be a hard-hitting and groundbreaking work that will introduce new ideas and a passionate call for change for 21st century Canada.


Digital Mosaic

Digital Mosaic

Author: David Taras

Publisher: University of Toronto Press

Published: 2015-01-01

Total Pages: 353

ISBN-13: 1442608862

DOWNLOAD EBOOK

The digital world has impacted the way Canadians socialize and interact with others, teach and learn, conduct business, experience culture, fight political battles, and acquire knowledge. The traditional forms of media, newspapers, radio, and television are being replaced by digital media which is fast, sporadic, and sometimes inaccurate. As a result, Canada is experiencing a number of overlapping crises simultaneously: a crisis in traditional media, a crisis in public broadcasting, a crisis in news and journalism, and a crisis in citizen engagement.


Inside the NDP War Room

Inside the NDP War Room

Author: James S. McLean

Publisher: McGill-Queen's Press - MQUP

Published: 2012

Total Pages: 232

ISBN-13: 077354092X

DOWNLOAD EBOOK

A first-hand account of how decisions to represent political parties are made.


The War Room

The War Room

Author: Warren Kinsella

Publisher: Dundurn

Published: 2007-10-04

Total Pages: 306

ISBN-13: 1550029487

DOWNLOAD EBOOK

The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gathering research to mount an offensive in an ongoing, immediate fashion. Warren Kinsella's The War Room profiles and analyzes some of the best political warriors and spinners around. He employs personal anecdotes, political wisdom culled from his extensive experience on Liberal Party federal and provincial election campaigns, historical examples from other Canadian and American campaigns, and generous amounts of humour to deliver a book about what it takes to survive challenges not just in politics but in any kind of business or non-governmental agency, whether it sells music, movies, cars, or computers, or raises money to preserve the environment, combat cancer, or save animals.


The War Room

The War Room

Author: Warren Kinsella

Publisher: Dundurn

Published: 2007-10-04

Total Pages: 305

ISBN-13: 1770702849

DOWNLOAD EBOOK

Using personal anecdotes, practical wisdom, historical examples, and humour, Kinsella reveals what it takes to survive challenges not just in politics but in any kind of business.


Fight the Right

Fight the Right

Author: Warren Kinsella

Publisher: Random House Canada

Published: 2012-10-02

Total Pages: 290

ISBN-13: 0307361675

DOWNLOAD EBOOK

Everywhere you look, these days, Conservatives are winning elections. No matter where you look, the story is the same: white, angry men on the Right are winning power. The Left, meanwhile, is divided and dispirited, and rapidly losing ground. Fight the Right is a handbook on how to survive the nasty, brutish and short-sighted era in which we find ourselves and is designed to help progressives better understand their conservative adversary, and ultimately defeat conservatives wherever the battle is taking shape. It's a manual on how conservatives have appropriated language and values, and how progressives can take both back. Written in a fun, accessible, style, Fight the Right will appeal to those about to launch an advocacy effort, as well as those who are simply curious about how (and if) the Right thinks. It is chock full of war stories and not-so-tall tales about winning progressive campaigns, from everyone from Jean Chretien to Bobby Kennedy, Jr., and it will argue--forcefully--that a United Right can't be defeated until a United Left emerges. Wherever conservative power-brokers are hurting average citizens and hard-working families, Fight the Right will provide a tested road map on how to beat the bullies.


Brand Command

Brand Command

Author: Alex Marland

Publisher: UBC Press

Published: 2016-03-15

Total Pages: 529

ISBN-13: 0774832061

DOWNLOAD EBOOK

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.